 Hi, please introduce yourself. Hi, my name is Johnny Slumpf and I am a senior systems engineer for Altia. Altia is an embedded tool chain expert. We're in over 100 million devices in the world. We run on all sorts of different systems from the low end to the very high end, taking your graphics, whether that's 2D or 3D, generating the code in a very optimized embedded fashion and letting that run on the hardware of your choice and the display of your choice. What are some of the latest platforms you showed here? We have quite a few platforms. Over here this is running on the Renaissance Rcar E3. You have two displays here. You have the HUD display on the right which is 2D content and on the left is 2D content on the left and the right and full 3D content in the middle. This is the Rcar E3. Is it powerful? That's right. And running free RTOS in this case with an open GLES 2.0 pipeline for 3D and a DRW 2D for 2D. What's happening there with the charger? Up here we have a model of a car charger. It's running a real car charger inside. This is running on the latest TI Satara chip. Nice. Are these actually deployed or are they just prototypes for now? These are prototypes but running the full board inside. What is the advantage of having a touchscreen like that? What is it going to be able to do? You'll come in and change your charging power. It'll give you the remaining time that's running. We'll go back here. Perhaps people could enter their email or phone number and get a little message when it's finished or something. Of course, we're just showing off the UI that's presented to us in the most optimized fashion running on the hardware. Nice. What do we see here? This is our integrated cockpit for electric vehicles. It's running on a Qualcomm 8155P. This is actually running natively in Green Hills operating system. The cluster display here. This is a full 3D display. Over here this is running on a multi-visor. This is running an Android subsystem. Three windows here. This one's running 3D here, 3D here. Everything can be rearranged and we can bring up different windows as well and rearrange them. That's a lot of graphics on one SoC. On one SoC at the Qualcomm. This is quite similar to the kind of thing you might see on the latest GM vehicles like the GM Lyric, where they have a 34-inch pillar-to-pillar display that is actually running Altium. This is a pretty big car to have such a big display. Some of them have a giant display. They do. The Cadillac Lyric being one of those. The newer vehicles, you're seeing that kind of all started in the earlier days from the very small displays and just kept growing and growing from between the cluster, the entire cluster becoming digital, adding in the multimedia section and infotainment and then now integrating it all into one full display. The advantage here with the, we call it the SA815SP, so it's powerful with one of the latest designs. That's right. It maybe has baseband, including 5G and everything, potentially. That's right. It has all those options built in, all depending on what the OEMs and the tier ones are looking for. All right. And sometimes when there's a next-gen, you can port all your solutions to next-gen and just keep improving. Absolutely. One of the advantages of Altia is that we are operating system and processor and BSB agnostic. So once you have your design, you can change the chip as you need to or the operating system and then just redeploy to that hardware and it will just continue running just as it were before. Nice. And just behind you, it's a little bit busy right there. Yeah. We tried to see if we could sneak in. And film this kind of stuff. Sure. It's been busy here at Invented World? Yeah, very busy. You know, this is, I don't know, we've been in Invented World for maybe, I don't know, quite a few years now at least. It's been very busy. It's a great booth. We're fortunate enough to be near the entrance of hall four here and having a lot of traffic and interested appointments throughout the days. All right. Let's see if we can, but they're right in the middle of showing something. They are, yeah. Checking some stuff out. But right there, I see NXP. Yes. So on the end here, we have the NXP IMX EZM Plus. So what's happening with this NXP here? Yeah. So all three of these are running our medical demo. This one is running both the OpenGLES stack, both 2D and 3D in real time. And then behind that, you'll find the SDM32H7 and the SDM30MP1, also running the same design. All right. Let's try to see if I can sneak in here for one second. Yeah. Sorry. Can I come over right here for a second? In the hour? Yeah. So, yeah. So what are you showing here? Yeah. So on the left, this is the SDM32. This is the MP1. And it is actually running switch displays here. So this is running a 3D model. You can see the human body rotation. Also, the option from Altea is you can just flip that over to run 2D, so simulated 3D on a lower end processor. The SDM32H7, this is only running our 2D stack, fully optimized for that processor. 2D stack, but it looks... Yeah, but it appears to be 3D. Yeah, I mean, it appears to be 3D, right? Yeah. And what's happening on the screen here? All right. On the screen. We have a new system called Altea Cloudware. Altea Cloudware. In the modern days of distributed teams, it's often hard to get the hardware to those engineers and to ensure that the hardware and software is fully synchronized. So board revisions, BSB revisions, the operating system bill, all those things have to be in sync. So what we've created is a way to put the hardware up in a kind of a server farm in the cloud. We have, I think, seven different systems right now. And what that means is that you can open up the Altea Design Editor. It's a GUI creation tool. Drag in your graphics 2D or 3D. And instead of deploying that to hardware that's sitting on your desk, you deploy it till the Altea Cloud. What that means is it sends up fully encrypted data. Your fully encrypted design compiles it in the cloud and then deploys it to the hardware up in the cloud. In your browser, it will bring up a video display, which is, you know, video capture of the screen. And in addition to that, it has inline frame buffer captures. So true, pixel-perfect display of what you're trying to demo in the cloud. So it gives you a lot of versatility and very easily can switch between different platforms and get up and running literally on hardware in minutes instead of weeks, months, or even years in some cases. Nice. So interoperability. Yes, absolutely. Long-term support and all these kinds of considerations is how you work. Exactly right. Yeah, Altea has been in this industry for almost 30 years now. This is one of our latest innovations, Altea Cloudware.