 Hi, Jeff Rick here with theCUBE. We're on top of Stanford Stadium. It's really sunny as you could tell. It's a beautiful day for the California Classico. I think we've heard it's the fourth annual showdown between the Santa's earthquakes and their downstate rivals, the LA Galaxy. I've got with me here Chris McDougal, the creative services producer. We pulled him out of the booth full of equipment, all kinds of gear. So first off, Chris, thanks for coming out and spending a few minutes with theCUBE. No problem. So talk a little bit about the role of technology. We were talking while the guys were setting up about how many tools you have at your disposal. Stanford Stadium recently upgraded the video boards, the ribbon boards, I'm sure a whole bunch of software and equipment behind those boards. Talk about both the challenges and the opportunities when you have all these kind of tools at your disposal. There are certainly a lot of challenges, but it really provides us the opportunity to connect with the fans. Show them what we're trying to push out from the marketing, ticket sale side, as well as getting our sponsors in the People's Eye site. Really push our messaging out to the fans, which is an opportunity that we don't generally have at our current stadium at Buckshaw. So really to take advantage of it here, playing at Stanford is a good opportunity for us. So when you're strategizing about getting those messages out, it's obviously concurrent with a bunch of other stuff you guys are doing as part of a marketing plan. But here it's a different venue, it's a different kind of look and feel, it's a different connection. So when you're planning, how does that compare to some of the other things that you do? And how do you guys plan for that and come up with some unique things to take advantage of that opportunity? Well the most important thing is preparing for 50,000 people. It's a crowd that we don't get anywhere near at our current stadium. So having that many sets of eyes on our scoreboard, on the LED ribbon, it really makes it important to us to have it all lined up. And make sure that we're getting the proper marketing initiatives out there. And that our sponsors are getting the proper allotment of time. Because at our current stadium we can't even show a sponsor image during the match. But here we can put it on the LEDs pretty much the entire game. You'll see either a ticket sales advertisement or a sponsorship, 7up, A&W, something like that. Or our Gordon Beers viewing party. It's all going to be in their eyes for the entire match. And how long have you been working on the script for this thing? I started working on this script probably two months ago. And a lot of that work was done in years past. Like you said, this is our fourth year at Stanford. So yeah, it's been a long time. And how tight is it in terms of the level of detail that once the show starts, you guys are... Are you right on the clock? Do you have some flexibility? Are there kind of key indicators that you reference off of? We're definitely on the clock. Depending on how well our PA announcer gets through his script and how sharp our director's cuts are, we might build in a little time for ourselves. But yeah, at halftime especially, right before kickoff, we're really hitting the minute and a half marks. We can't miss those. And then you said you've been with the Quakes for five years. Not always in this job, but you've been here for a while. Talk a little bit about how technology has changed in those five years. In terms of what you have at your disposal, how you use it, and really how you get the feedback that it really relates to the fan experience. I mean, I've been here since 2010, and I can't even use some of the footage that we collected in those early years. It's just so small and grainy compared to the HD stuff they're pushing out today. And that's been one of the major challenges is working with this really high quality footage and then using, you know, we've been playing since 1974 trying to put a shot of that on really grainy pixelated film and then cutting something from today, which is just clear, crisp HD. It can't be a challenge at times, but hopefully our fans understand that that's what we're working with and they appreciate it. And then how about the guys, you know, the proverbial guys in the truck, right? The guys that are cutting the film that are coming back with the replays, which as we've all been watching World Cup for the last few weeks is a little unique because they don't go to commercial, there's no break in the action. You have to squeeze the replay back in. How tightly do you work with those guys? Is that part of your program within the marketing campaign? We have a general oversight of that department, but really the people at Comcast handle that. Those guys are professional sports directors, technical directors, producers. They know how to cut in the highlights the best, but soccer does provide a challenge for them because, you know, it's not like baseball, it's not like football. There are no stoppages during the game and ball goes out of bounds for five seconds. You've got to squeeze in the highlight when you can and hope you finish it before, you know, something exciting is going on down the pitch. All right, so we're going to give you the opportunity to break some news, right? You guys are going to open up Levi's Stadium. We've been down there, we do a lot of shows at the San Jose Convention Center really under the shadow or excuse me, Santa Clara Convention Center under the shadow of Levi's Stadium. We know all about it. It's going to be, you know, the most cutting-edge fan experience. Have you got any inside scoop as you start to plan for your game? Because the earthquakes are opening Levi's Stadium. What's going on down there? What do you got there that you don't have here, new toys? To be honest, the only time I've been to Levi's, I was in a helicopter flying over it. So I haven't been on the ground. I haven't seen any of their control room, but I'm really looking forward to starting to play with their toys. Yeah, they got their toys. And then your toys are going to open up. We heard in March. So can you share with us some of the unique things you're looking forward to? They're finally when you guys are no longer the Nomads and you end up in your own facility. Yeah, the thing I'm looking forward to is the scoreboard. It's going to be one of the biggest scoreboards in the Bay Area, if not the biggest, rivaling the Giants. And then we'll have a full ribbon of LED boards, which is something that very few MLS teams have. So all those different elements are going to be a lot of fun to play with. Plus I have to mention our scoreboard is going to be double-sided. So if you're driving down Coleman Avenue, you'll be able to see our game on one side of the scoreboard. And if you're in the venue, you'll be able to see the same thing from your seats. Forget Coleman Avenue. What about all the planes going in and out of San Jose International? Hopefully we'll catch a few new fans with that. Oh, absolutely. And I'm sure you got something planned. I'm still waiting. I keep asking. No one's answered the question. What happens when a plane takes off? It's got to tie back to some fun loud event inside the stadium. Yeah, I don't know. I don't think we have anything planned for that yet. Well, Chris is really busy. We've got to let him get back down to the board. Those guys are getting keyed up. It's how long till we have kickoff here? Oh, geez. We're about an hour out. When does things start getting squirrely? Around 7 o'clock. Around 7 o'clock. All right. We'll let Chris get back to you. So, Chris, thanks for coming on theCUBE. We're on the rooftop of Stanford Stadium. I can't hardly see in the bright sunlight. It's the California Classico Fourth Edition. The Galaxy, the Quakes. It's going to be a lot of fun. We're going to be here all night. We're going to be capturing film from the field, from the fans. And we've seen from a lot of the folks here making it happen behind the scenes with the earthquakes. I'm Jeff Frick, you're with theCUBE. We'll be right back.