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Published on Mar 27, 2015
We’re stymied in solving the climate change problem because of an underlying challenge – a communication failure – rooted in language and ideology. Aspects of this failure include how scientists communicate, how some people confound the science with the solutions, and an active disinformation campaign designed to cast doubt. Resolution of the communication failure is essential, as it can unleash our ability to solve the climate problem.
Susan Joy Hassol is a climate change communicator, analyst, and author who’s been making climate science accessible for 25 years. Director of Climate Communication, she helps scientists communicate more effectively and provides information to policymakers, journalists, and others. She has authored and edited numerous reports, written an HBO documentary, and appeared on national media. She has been honored by scientific societies for her exceptional contributions to communication of climate science.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx