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Published on Aug 11, 2010
When Agilent Technologies, the world's premier measurement company, asked PARTNERS+simons to help launch their new Agilent 1200 Infinity LC Series we wanted to create a program as innovative as the instruments they were launching. What we delivered was an integrated campaign that leveraged print advertising, direct mail, e-mail, online advertising, micro sites, T-shirts, coffee mugs, marketing made of chocolate, and puppets. Yes, puppets.