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How L'Oreal Tracks the Consumer Path to Purchase

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Published on May 20, 2012

Jason Yau, Integrated Marketing Communications Manager, L'Oreal @jasonyau1 Presents at OmmaSocial NY 5-15
All of the consumer data available in the online universe has elucidated the consumer path to purchase, which rather than a linear sales funnel, is often a long and winding road. During this OMMA Social presentation, L'Oreal's Jason Yau will explore how this path related to the company's Redken and Pureology brands and the social team structure, strategy and content marketing approach. In this presentation Jason describes how L'Oreal harnessing InfiniGraph Hypercuration and content marketing intelligence release 2.7.

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