 Hey Coach, how's it going? My name is Ben Navers and I'm the founder of Soccer Entrepreneur and in today's video I'm going to talk about what to do when your competitors copy you and your program. So I'm going to give you my personal example of what happened to me. This happened in 2013 and at the time I already had a lot of momentum with what I was doing with private training and I started to see other people in my niche who were offering private training that were starting to copy what I was doing and I'm not talking about copying the idea of private training. Anybody can do that. I'm talking about my website, my marketing. We had someone even go and steal some of our testimonials and the problem that I saw was I started to think too much about what they were doing because obviously it made me mad. I was the one who put in all the hard work to get my academy to a certain point and I don't appreciate somebody else just taking my idea and using it for themselves because they didn't really have to do anything to get there in the first place. But what I realized was because I was spending so much time thinking about what they were doing that started to take me away from what I was doing which was training players, running a business and trying to do things at a high level. And so my recommendation for you is exactly what I had a mentor tell me and he said you need to create faster than they can copy. There's always going to be somebody who's going to copy what you're doing especially if you're doing things at a high level because there's certain people out there that are lazy and the way I look at them is they will never be successful. It doesn't matter how much they copy they could copy your whole thing. They're not going to be you. You're unique so you're going to be able to offer a service that nobody can match and that's what I realized about myself. During that time I knew that okay if I put all my focus and energy into what they're doing you know with what they're copying that's going to completely sidetrack me away from what I need to be doing. And so once I realized that about myself I completely changed my mindset and started to never concentrate on what anybody else was doing. So now I never look online at my competitors. I never see what their websites are even if someone is copying me right now it doesn't matter because I know that they're not going to work as hard as I am and at the end of the day I'm always going to outperform what they do and that's not me being cocky that's just telling you that I'm willing to take the extra step extra mile on doing whatever it takes to help players because that's why I'm here. I'm here to help players get better with my academy and I'm also here to help you become a better coach with your academy so you can run a successful training business and I know that eventually there's going to be other trainers out there who copy what I do with what I'm doing soccer entrepreneur and that's totally fine but I know that even if it gets to that point I'm still going to be able to outperform and out work everybody else who tries to do that to me and that's the same mindset I would want you to have with your academy because over time there are going to be competitors who see what you do they like what you do and they realize that they can just copy it and try to do it themselves and like I said earlier those people will never be successful so you should never have to worry about them all right that's that's it for today's video guys if you liked it make sure to click the thumbs up button comment below if you have any questions for me click that subscribe button that way you can stay updated with all of my newest videos we have two videos that go out every week and if you're a trainer who wants to start your own a soccer academy and legally you want to get set up strategically you need to know how to do everything I have a book that I publish it's called the startup soccer academy there's a link below this video you can go check that out there's a free preview there's 10 chapters long it's going to walk you through from A to Z how to do everything so go ahead check that book out and I'll see you next time