 In this video, I'm going to give a critique of someone's LinkedIn profile so that we can all learn from what is optimized and what could be even more optimized. And so what are, and this is, I'm doing this because I invite you to do your own research to look at your niche mates, you know, the people who are similar service providers in your industry. Look at them and see how they're, what they put on their LinkedIn profile because it's hard to look at our own profile. Sometimes it's hard to look at our own profile and see what can be improved. Sometimes it's much easier to look at a competitor or niche mates profile and it serves as a mirror to you. Just like, oh wow, that person could really improve this section or wow, I really like how he or she said this. And so what do you look for when you look up a niche mate on LinkedIn? What do you look for to see how you yourself might improve your profile? You look for their professional headline, their summary. Actually I should add one more is that you also look at their profile photo and see if you feel it appropriately expresses who they are. Look at their summary section, the skills that they list for endorsement. Look at what kind of media they've added, how they titled their job positions, et cetera, et cetera. So there's a whole list here on this mind map. But I'm just going to go and look at a profile and what kind of critique it and you can watch how I do this. So let's see here in my profile. Okay, so to look up a niche mate on LinkedIn, what you do is you, when you're on LinkedIn, you click on the search box up here and you type in the type of person, what kind of, what is your job title? What is, how might someone describe your profession? For me, someone might say, okay, they're looking for a marketing coach. So I would type in marketing coach, okay. And instead of clicking on anybody right now, I'm just going to click on the magnifying glass to search. And, you know, I could then go and look at these people to see what I like about their profiles and what I don't, what I like is what I could emulate on my own profile and what I don't like is what I want to make sure to not do on my profile, et cetera. But I'm actually going to look at a specific person, Paul Zelizer, a friend of mine who gave me permission to critique his profile for this video. And Paul is a wonderful guy who founded a company called Wisdom, co-founded a company called Wisdompreneurs. And he himself is a marketing coach, a business coach, an executive coach as well. So anyway, let's take a look. And he particularly is focusing on coaching and consulting with businesses that are wanting to be more conscious or mindful or ethical, sustainable in the way that they're doing their business. So let's see here. All right, I'm going to scroll down a little bit. And I happen to know that Paul is indeed good at all these things, so I'm going to click endorse. And that's actually a good thing to do. You know, when you are looking at someone else's LinkedIn profile, be generous in what you endorse them for. I mean, if you even know a bit about, okay, yes, I know that this person is known for that, or I know that this person has some skill in that, endorse them. It's only going to, it's good social media karma and it'll come back to you. So let's take a look at what Paul could improve about his profile here. So one thing is Paul hasn't added a background cover photo. And by the way, as of this moment, I haven't added either. So I'm still working on mine. And Paul is probably still working on his. But at some point it'd be nice to add some kind of background cover photo. I'll show you actually, my wife has actually even added a background cover photo on her profile. And I'm going to just view the profile as one of her connections. So you can see her cover photo kind of gives some character to maybe her values or what she loves. And now she herself is into energy healing and sort of holistic healing and dolphins are a symbol of that kind of higher consciousness. So anyway, that's what she chose here. She also loves animals. So I think that that makes sense. So anyway, whoops, let me go back to the other page here. Okay. What about this profile photo? I think that given that, you know, if Paul were a traditional business coach or business consultant, this sort of Namaste type of, you know, pose might be inappropriate or a little strange. But because Paul focuses on mindful businesses, conscious businesses, more spiritually oriented businesses, this is a perfectly appropriate and nice profile picture for that. You know, he's, you know, business casual outfit and nice background, not distracting, nicely lit picture, sort of sincere and mindful. That's what I'd say in this picture. Okay. So his name Paul Zellzer. Now some people, I'll tell you, some people put some words after their name on LinkedIn, like sometimes they'll even put their phone number. And I'll tell you, you are not allowed to put your phone number or your email address in any of these fields. Okay. There are, there's a place to put a phone number and email address. And that's in the, that's in the contact, contact information section, which interestingly, I can't find here for Paul, maybe it's down, down near the bottom there. Or maybe he hasn't made his contact. Yeah, that's right. Okay. So Paul hasn't made his contact information available, which I actually don't, I think that, I think he can improve upon that. So let me give you an example of, let's say someone else marketing. I'm just going to type in marketing here. I'm just going to go to the first person I click on, actually this person. Yeah, I should click on this person. He's been one of my students in my program. So Eddie, great guy, by the way, see his contact information. I don't want to click here because I don't want to expose that, but he's, he's, he's making it easier for people to contact him. So that's one improvement I think that, that Paul can make. Oh, actually, no, here it is. I'm sorry. So that was a, that was a, notice that was a bug on LinkedIn. So if you don't see a contact info section, you may want to refresh that profile, whoever you're looking at. As long as it's a first degree contact, first degree means that I and Paul are directly connected on LinkedIn. Either I requested him to be connected to me or he requested me and we approved it. So that's why we're first degree connections. With your first three connections, you, you are able to see a contact info. Okay. Tab. Okay. So let's look at his professional headline. Conscious entrepreneurship, social media marketing, mindful leadership, business coach, CEO of wisdompreneurs. So I really like this. He's, he's making good space. A lot of people don't, don't, don't use up all the space here, but basically the professional headline can be approximately three lines. I think it's 120 characters. I have that somewhere in, in, in my mind map. I don't remember 120 characters max. That's right. So, so he's making good use. And the thing is he's, he's using keywords. So he's imagining that his ideal client could be going on LinkedIn and searching. Okay. I'm interested in conscious entrepreneurship. I'm interested in social media marketing. I'm interested in mindful leadership. I'm interested in looking for a business coach. Okay. Okay. So he's, he's optimizing his profile for these keywords. Now he also puts this in there. Now this is not necessarily keyword because maybe people aren't searching for wisdompreneurs. Actually wisdompreneurs is getting pretty big. So people, some people are searching for that now. But, you know, even if it, if, if wisdompreneurs wasn't that big, he wants to brand that name in people's minds. So it's, it was a very, it didn't take him a lot of characters in terms of using up the space to simply put that in here. So that, that was a, that was a good move as well. Okay. All right. Let's scroll down. It's good to see 500 plus connections that it makes him look well connected, which he actually is. So it's a good thing we haven't yet gotten to the module where I've shown you how to best add connections. But Paul has done a good job of, of adding enough first three connections there. Okay. Further down, Paul has been posting blog posts on LinkedIn on a, you know, pretty regular basis. Usually once, once every two weeks or so. So that's good. And we haven't yet talked about that in this course, but I will be talking about it. So good, good job for Paul for, for posting that. Okay. Let's look at his background. I'm just going to increase this, the size of this so we can read this a little bit. We initially contact, contracted the design of social media market plan and create a vision, blah, blah, blah. We achieved this and so much more great gratitude to you, Paul. Okay. So basically what he's doing here is he is starting with some client testimonials or testimonials or comments. Okay. And then that's a, that's a good thing, but he should have really put, he should have set some context for this. So say, you know, he might want to set the context to, I, I, you know, come to think of it, I, I'm not sure I would recommend putting this right away because it's, it's a little bit, what does this mean? You know, what, what is, you know, so I would probably have, I would probably have added, put this at the very top. Are you wondering how to take your conscious business to the next level while staying true? I'm one of the first business marketing coaches to focus specifically on needs of conscious entrepreneurs, wisdom-based businesses. I've seen thousands of examples of what works and what doesn't in the sector. You know, so he might then put these comments in, you know, right underneath here to say, you know, here, here are just a few comments from a few, a recent clients for much more, scroll down and see my recommendation. You know, he might say that. And in addition to my own global coaching practice to August, I was director of social media and was to my own improvement. It's great. So he's, he's giving a really quick, now, by the way, I don't think this is necessary, you know, from, from August to September. It's a little bit too much detail to say in addition to my own global coaching practice that even, you know, he can even take this out. I was a director of social media for wisdom, you know, when the premier. Okay. So, so wisdom 2.0 is actually pretty well known in certain circles, but, but not at all well known in other circles. Even some lots of conscious businesses haven't heard of wisdom 2.0. Right. So I think what Paul could have done here and is, is to say, he says it's one of the mine, premier mindfulness brands in the world. And then he could put out another sentence to say some of the frequent speakers at wisdom 2.0 conferences include, and I know there have been really, really, you know, famous sort of people who have spoken of wisdom 2.0. So that would, that would add credibility so that someone who's reading this who doesn't know wisdom 2.0 or needs to be reminded of how influential it is will immediately get a sense of, of that. Okay. So this is not enough and needs to have some more. So in that role, I helped co-create implement strategies that grew the conference from 650 attendees in 2012 to over 1813. Okay. As of, as of right now that I'm, I'm critiquing this program. We're in 2015 already. So these numbers look a little bit old, right? So I would, I would just say, you know, grew the conference to 650, 650 attendees to over 1800 in a single year. You know, just that's all, that's all he needs to say. I left wisdom 2.0 to launch wisdompreneurs, a global organization, Transparency Laser, creating change to the power of combining wisdom and social entrepreneurship. In another two years, we have created one of the most dynamic brands in the space using the combination. Okay. This is good, but he needs to have some more credibility indicators for why wisdompreneurs is so cool. So for example, I'm part of wisdompreneurs myself as a, as a participant, as a member. And in the Facebook group for wisdompreneurs, I think there are over 5,000 members already. So he should add some number here to give some credibility. Maybe there are some well-known people in that group, or maybe they've done some conferences or some meetups or, or maybe there have been some amazing results or partnerships that have come out of that. So, you know, you should add some more here. I specialize in working with conscious entrepreneurs, social, mindful leaders, wisdom-based business owners. And I would add some more here to say, I help them to do what? And maybe some bullet points about that. I'd love to help you take your business to the next level. Now, okay, that's great. But what's, what's the call to action? You know, there should be something finally here that says a great next step is to contact me for, you know, if you are this and this type of business, contact me for a complimentary 30-minute consultation. I have, you know, I have a few available each month or something like that, or to say, you know, for the next, a good next step is to read my article about this or that, right? So some call to action to what do I do now? And of course, Paul hasn't yet added media to his profile, but then, of course, then he could add some media to say, below the summary, you'll find a couple of links. I would recommend clicking on the services link or clicking on this and that. That makes sense. So the media would go right here. Okay, let's scroll down and look at some of his job positions. So, so here's a job title, business and social media marketing coach for conscious entrepreneurs at Zell. This is great. So remember, I taught you in an earlier video that the key words are the words that show up in the job title are extremely important for the LinkedIn search engine. So for example, if someone were to search social media marketing coach and LinkedIn, right? Paul would come up as one of the top people, at least for his network and maybe the second degree because he's put that as one of the job, one of the words in his job title. Makes sense? And, and the nice thing about it is he hasn't done it in such a way that it's unreadable. It still makes sense. Business and social media marketing coach for conscious entrepreneurs. This is wonderful. So great, great, great going, Paul. Okay. Zell is our consulting services. I'm a business marketing social media coach. Well, first focus. Okay. Deep branding. I would recommend that Paul add more numbers or more credibility about why his services are effective. So how many people he's worked for or worked, yeah, worked for or worked with clients he's worked with or worked for. Maybe, you know, some, maybe, maybe even directly quote some clients what they say about his services here. Just, you know, just maybe two or three little quotes here. Okay. All right. And it's great that he's gotten some recommendations. I haven't even talked about that yet. I don't think I'll talk about in one of my videos as well. Again, great job on optimizing the number of words in the job title while still making it readable. Okay. I like that there's bullet points here and wow. Okay. Now he's getting some numbers 120 people he spoke at. He spoke for keynote session. That's great for 100 people. Right. So this is great sort of credibility builders facilitating cohouse in October is not needed. So that's like too much information to too much detail. Right. Too much detail. These months are not needed here. But great with the bullet points. Okay. Co-founder and chief executive officer of wisdompreneurs. Good. Okay. Global organization. Again, it could use some more credibility boosters such as 5,000 members, active group, active Facebook group, et cetera. Director of social media. Good. Good. Good. Right. He has that credibility builder here with the numbers. Executive director. Okay. I think he can write more here. Even though this was his previous career, still, you know, the more words in the job description, the more he can be found on LinkedIn. So what kinds of, you know, what kinds of results happened when he was working there, how many people went through the services for that organization, you know, that kind of thing. Numbers are always good to build credibility. Great. He's added a lot of skills. Yeah. He's added a lot of skills and I've endorsed a bunch of them. Let's see here. It's a good job for that. Education. Okay. So he could, he can optimize his education section by adding sort of what sorts of classes he took and maybe what, what he most appreciated about, about that school. So, you know, especially if it's a school that's not super well known, he's like, you know, Leslie university is well known for this or that or it has a really strong program in this or that or, you know, the thing I gain most from, from, from, from this degree was learning this or that or, or, you know, so again, the more words on the LinkedIn profile, the more one is found in the LinkedIn search engine. It's good that he's added interest in here. He can add even more, I think birthday, good volunteer, good, good recommendations. He's already received 11. That's great. I don't think there's anything else. Connections. Groups. He's already joined a bunch of groups. He can join more. So we can join up to 50 groups and the more groups that you join, the more you are found in the search engine because the search engine also tends to filter. So when you search for something on LinkedIn, it'll, the algorithm is something like, okay, the number of words that you're searching, how often does this show up in someone's job title? How close are they to you in terms of first degree or second degree, but also are they in a similar group on LinkedIn as you? So joining more groups would be beneficial for him to be found more often. Okay. And yeah, so good job, Paul, on this. And I hope this is helpful for you as well, Paul. All right. So with that, I think this video has gone on long enough. I look forward to sharing with you and going on in our, in our course here on LinkedIn usage to gain clients. And until the next video, be well.