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Uploaded on Jul 14, 2010
What is behavioural advertising? This video explains the ins and outs of behavioural advertising. In the video, Nick Stringer, the IAB's director of regulatory affairs, talks to Stuart Colman, managing director of European operations at Audience Science about the key features of this increasingly important area of digital advertising.
Created by Adam Oldfield
00:28 What is behavioural advertising, how does it work and why is it important to online?