 So I'm Manny Fernandez from Silicon Valley. I'm so excited to be here in Finland. This is an exciting conference that you guys have I'm an angel investor and serial entrepreneur founder of SF angels group a 32 member group. I didn't get there by myself though I mean I did have a mentor who was an early member and he was an early investor in Google and PayPal so he taught me a lot and but through that experience I was able to Learn a lot about crowdfunding and I was gonna try to figure out how many people here are looking to raise money now Or maybe in the future. Can you raise your hand? Put them up. I'ma come on around around over there. Good. All right terrific. So what I'm gonna do is Talk about the secrets of raising millions of dollars I'm bringing this knowledge from Silicon Valley, but I want to not only have it trapped here I want you to kind of get it out to others and And so take out your phone and tweet some of the clues I'm going to talk about in the stories that help you raise money without having to deal with the angels or venture capitalists. Is that fair? so There was once was a startup in a small town very similar to Helsinki where they weren't connected to any investor and But the founder he kind of got a notepad in paper and he started writing two to three minute video about what he was offering And he thought about what's in it for me, you know, what's in it for me is everyone's favorite radio station wi-i-f-m And when people hear what's in it for them is like music to their ears But when you start talking about things in it for you is like static So he wanted to create a great video where it inspired people when what's in it for them And then he grabbed all his email addresses from wherever he had them from school and and got them all together And made sure his profile on facebook was great his twitter account is linked in therefore he created his own broadcasting system And then he reached out to friends and family and told him he was going to do this campaign on Kickstarter And they wanted to make sure that he had lined up people in advance that would fund him But he didn't launch it yet In that process he ran into a few people that did not have any money Anyone run into people say they can't back you because they don't have any money This is what you do with them So he said well, can you at least share my profile or help promote it when I launch it? And they agreed so he had a list of people that would back him financially as well as back him with social proof if you will Then he launched this campaign But he didn't sit back and wait he worked hard promoting it via social media Facebook twitter linked in emails and it was the end of 30 days. What was really amazing It was one of the top 25 campaigns of all time But that's not the end of the story There was a big vc firm. There's a gentleman named tim draper It was an early investor in skype tesla hotmail reached out to him They kind of made an agreement and then us his dream fund had heard about it And at the end of this round he raised over two million dollars And this all started based on him being on kickstarter In a little town and but he raised two million dollars in equity The moral of the story is that you can do it too. It didn't cost him any money to create a video His emails didn't cost him any money knowing his family and friends didn't cost him any money And he worked hard behind it. So these are things that could be used to raise lots of money Now on the equity side It's a little different If you're going to go directly to raise money for your investment, I'm going to teach you some techniques That are used at our office as well as other crowdfunding platforms No, I did learn a few things investing in a few equity crowdfunding platforms I'm going to talk about one of the winners So here's an example of one of the winners realty shares. They are I was a first investor and advisor and they're one of the leading real estate crowdfunding sites today The reason I bring that up is because I'm going to show you some techniques on how you You you yeah, even you Could raise money no matter where you're at in the world How you can raise money from silicon valley even right here. Anyone want to want to hear about that? I need some cheers before I continue though All right, so this is how it works. Most people don't know how to find angels I like angels list go to angel.co and use it as a research tool But then again, how are you going to contact them people say? Well, you go on LinkedIn and you can find them there But if you're not connected to them, how are you going to reach out to them people ask? Well You you buy this thing called inmills for a hundred dollars You can get 10 messages and you message them something. Well, what do you message them? Well, you do something short and sweet It's like, hey, I'm an entrepreneur working on x y and z widget And if you're interested in talking to me, let's have a discussion But in that email I want you to put a link And that link is Is a schedule one to the system we use well, you'll have a specific link where they can set up a time that works for them Then you confirm that time and then magic happens Is that when you can then Talk to them via go-to meeting no matter where they're at in the world We do this out of our san francisco office We have 4400 credited investors that are global And I don't leave the office. In fact, I remember when I was younger I would get a call from an investor that wanted to meet with me Maybe one of you guys had the same situation You get so excited you drive to meet up for coffee and you prepare and there's a short meeting Then you got to run on the other side of town and do the same thing Take control of the investors and have Them do this system. Therefore you can leverage your time more and therefore use the internet to your advantage Does that make sense so far? But then when they call you and they talk to you, what are you going to say to them? I think most entrepreneurs I hear thousands of pitches They talk about everything else But what an investor is looking for and they don't have a plan presentation That's systematic every single time that talks exactly what the investors are looking for Now we have a little time left. Would you like to see how a professional presents? I gotta get everyone's commitment. Would you like to see how a professional presents? Yeah, how about over this side? All right, I'm going to show you some secrets using Silicon Valley and how to present you can use this here in Finland I don't care where they're at in the world as long as they're human beings more likely to not This will work. Is that fair? So it starts like this the story the story it's all about the emotional story So myself as an angel investor founder of the group I'm privileged and honored to be an invited guest panelist speaker in silicon valley And I seen thousands of startups and many startups that are promising that we're wanting to get funded But the most amazing thing is I had a lot of investors coming up to us and they say You know, we want to co-invest with you I said, oh great. Maybe we can come to our meetings. Well, sorry. So I live in london I live in singapore I live in texas So I started to realize that many people wanted to be invested with us But they weren't living there So I saved their business card and I had a stack of startups business cards that we're looking for funding But they weren't quite right for the our group Then one day it was probably around november or december of last year. I started thinking back I thought back when my early 20s my first dream was to create a startup My second dream was to get funded So it hit me I should create a system to help investors get connected with startups So that's where dream funded came about So as a leader you have to attract followers And or people that are supporters of your vision So and investors always want to know about the team So the second slide is a team ladies and gentlemen And you just talk about the team briefly because they're investing primarily in the team myself Manny Fernandez been a successful entrepreneur Then jaco white a recent harvard graduate that helps us with legal compliance Rexford hips helps us with accounting and a former googler Then you go into more detail kind of show me your traction show me your network So like we were unfortunate that we co-invested with say top tier of each c firms mellow ventures as an early investor in uber You know tim draper or reed hoffman a co-founder of linkedin and paypal anyone know these names by the way Pretty well known names, right or early twitter investor And then what you do is you move forward and try to show them your traction Here's some of our portfolios not all of them At this time when we were six months in business We had eight portfolio companies which were challenging to get into And we had 3,500 accredited investors In fact, we're proud to say we're one of the four companies in a history of crowdfunding that Actually has an exit so people are actually doing well in these platforms Our business model because investors want to understand how are you going to make money most startups leave that out don't do that Well, we make a small percentage up front and carry interest most people don't know what carried interest is So you got to slow it down So if you're in a real technical field Slow it down try to explain it to them as they're like eight years old It'll and they'll speed you up. They'll be like. Yes. I understand it You know the venture capitalist or v-season rooms like yes, I get what carried interest is but the normal person probably would not What that is is basically a performance based fee if a company is acquired The investors get their money black plus 85 percent 15 percent is kept for dream funded. Does that make sense? Say yes So our funding process essentially we create a specific fund for the startup and then we allow others to co-invest in that fund So therefore there's not a hundred startups on a cap table 200 It's only kept in that that fund we represent the the company and we invest in that specific company Our legal structure is pretty simple people think it's too complex. It's simple We have a portfolio of companies and we have a small little legal structure And in the inside of dream funded so you show them the product ladies and gentlemen inside of dream funded It looks kind of like this And then you go on to a little bit more detail on the investor because the investors care about one thing What do you think the investors care about? I need your help what How much money a little bit or a lot A lot anyone else agree about that All right, so you got to tell them what's in it for them You got to talk what's in it for them. See our model is that when a company start to exit Then there's a thing called carried interest which is 15 percent of the profits will be split among investors and our team and not only that A potential acquisition someone can buy you startups out there think about an exit acquisition strategy If you think you're going to own your business forever They don't probably want to invest you got to show them a way they can get out and then show them a potential acquisition target So they can see you thought through a to z help them through the mission that you're trying to accomplish Don't let them try to think You know like they're going to guess for you you got to take them through that imagine it being a movie The beginning middle in the end. Does that make sense? Yes, good. And then You what you want to do is talk about the ending the ending of your presentation is the following You know, we're raising a million dollar round. We got 950 thousand dollars already committed We have about 50k left Contact me if you're interested But it wasn't about a pitch that is the system that you should think about doing notice how quick that was That right makes sense You cover the store you cover the team you cover how you make money You show how an investor can make money and a potential exit and basically what you want the investor to do And sometimes in the presentation is the close So you don't have to push push them is either right for them or not And sometimes prescreening your investor is important if you're doing Mechanical engineering type services and this investor only cares about say Real estate don't talk to them because they're more likely or not will not be investors in your startup Think about through equity crowdfunding in advance target people who would care about what you're doing Target people who would care now. I'm very close to the end of my talk, but I want to say this is not about a moment on the stage It's about a movement It's about a movement of helping more promising companies just like you gets funded Everyone with me on that But I need your help I need your help to tell your friends about dream funded I need you to email people about dream funded promote dream funded because the more you promote us we can help you Does that make sense? So I showed you a lot of tips and tactics that are available in silicon valley And now you can use them anywhere today, but I am going to open it up for questions Um, there's my contact information for the investors in the room and the many thousands watching online Let's support the next generation of entrepreneurs. Let's co-invest together So giant, you know join dream funded and for the startups in the room Email get funded at dream funded. That'll be the start of your process those. I want to contact me contact me there Now i'm going to open it up for questions. Anyone have questions raise your hand Yes, sir. What can I what's your question? Oh, that was a good question by the way. He asked me that I invest in any Finland companies. Actually, you know, I did I invested in you a rival crowdfunding site So congratulations. We have an alliance investor and dream funded has created a bridge from silicon valley to europe So maybe because initially our goal was to figure out how to get some of the silicon valley money helping other Parts of the world. Do you think that's a good idea? I think we're kind of spoiled, you know In san francisco, we have more funding than any other part of the world But if we can direct them in the right places, maybe they can see other investment opportunities great question I'm looking forward to you continually Being a leader in the space. How about anyone have a question here? We're almost out of time ladies and gentlemen One quick story. There was a guy that came up to me Six months ago and he asked me if I could invest in this hair product And I said, well, I'm sorry. I invested in software and internet companies And then he kind of grabbed my arm and it was kind of weird, but I looked at his eyes And I was like he's up. Can you help me? Can you help me out of raise money? And I remembered myself when I was 19 I always wanted to figure out the secret on how to raise money because those that know how to raise money Ladies and gentlemen really kind of control the world So I said, you know what I'm going to give you a business card And this is a business card. I'm going to give you put You put the power point on the headline I seen a good power point that's been used a lot in the venture firms in our angel group More likely than not if you use this power point people are raising money based on this So I gave him this card. He sent me an email And he put power point on the headline and sent him the power point It was interesting about it, but 45 days later he sent me an email. Oh my god, I raised $600,000 Anyone here want a copy of that power point? Raise your hand Wow, a lot of a lot of hands. Well, I made it easy for you guys the moment you email get funded at dream funded You'll get an auto responder. You'll get that power point. That's my gift to you I hope you use it and and raise all the money for your dreams. Thank you ladies and gentlemen. I'm Manny Fernandez