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Published on Mar 20, 2013
One of the most successful health campaigns in Australia's history was launched by Cancer Council Australia in 1980. Sid the Seagull, wearing board shorts, t-shirt and a hat, tap-danced his way across our TV screens singing a catchy jingle to remind us of three easy ways of protecting against skin cancer.
In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap around sunglasses to prevent sun damage.