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Published on Aug 11, 2009
Clay Shirky, http://www.shirky.com/ author of 'Here Comes Everybody' and adjunct professor at New York University, discusses with Byron Gordon of SEO-PR, the change in user behavior as a result of the internet. Bringing up HSBC's penalty free checking account fiasco, in which HSBC targeted college students with penalty-free checking accounts, but when the students went on summer vacation, reneged on the deal. Students angered by the unfulfilled promise, used Facebook to protest the changes, as a result of which HSBC reinstated the penalty-free checking account deal. Shirky also touches upon the Josh Groban non-profit group using social media to further their cause, and the importance of citizen journalism in a Web 2.0 world, improving Journalism even if major newspapers shrink. Overall, Shirky provides a great afterword to an illuminating keynote.