 Hi everyone, thank you for coming along this evening. Thank you to Digital Camper for obviously inviting me along to come talk to you all about. I guess some of the trends over the last, and seeing the scene over the last ten years. But I think again, I think today is a big milestone I guess for launching the Wi-Fi. I think it's, we are at that point I think in Canberra where we are seeing the shift and as a city we're really evolving so I think we've got a really good exciting next 12 months and a future ahead of us. So I guess kicking off, I wanted to talk about the last ten years and where we sort of come from. I think it's pretty exciting in such a short amount of time. We have more devices than ever in our homes. We are more connected than ever before and that's why I really wanted to talk about I guess the hyper-connected customer and client and user. And I'm probably the worst because I even challenge it going with Apple on Samsung and then Windows at home so they probably don't like me too much but I kind of like to play in all the different spaces. So all of us now, we all own on average between three and four devices. We now spend which is the next one I'm going to go into around about 23 to 25 hours roughly now online a week. Again as you can see ten years ago that was hardly anything on average and we can see even over the last ten years how internet connectivity has really evolved not only with Wi-Fi, with the connection speeds but I guess all the different providers and services that they now bring to us. So as a result of all of that we now have more devices to access these services and we're actually able to do a lot more. So it's really shaped how we search for information, we connect and talk with people. So I guess a good snapshot of I guess the devices now on our own and where the shift has actually really changed. As you can see and no surprise there, the traditional desktop has had a bit of a decline as obviously we've become more mobile, new devices venting the market like our tablets internet-enabled TVs I mean ten years ago to think that you would actually be able to watch your traditional free-to-air on an aerial and then all of a sudden just pause it, connect it, go online and do a Google search on something and all those things and Apple TV being able to just stream something without having to have a bucket load of DVDs hanging around the side of your TV. So I think it's really important to really understand as a big overarching trend what all these devices have done and shaped our lives, how we have completely in some ways become connected and the way we actually now consume information has really changed. And the biggest one has been phones. So ten years ago it was WAP. Now if we're talking about WAP and those devices we're probably like what are you talking about? So I think it's really important from even from an advertising marketing perspective to really understand the journey that a user goes now because that has been a significant shift I guess from where we were ten years ago. So the notion of being able to start something on TV, pause it, pick it up on your tablet on your way to work and then at the same time shoot off some emails, talk to your friends via social media. That is a huge shift that's happened in the last ten years. So I think it's really important to recognise this now, to really plan for it and in some ways even optimise your own mediums and advertising spend now. So again as the rest of the guys were talking on the panel it's all these things we talk about optimising your website for the best mobile experience. Really understanding the value of generating quality content that people can easily digest and share. All these things really add a lot of value into this sort of new ecosystem of devices that we all own. So on that point social, so ten years ago it was kind of really the birth of social and where we were. We only had one out of ten were really active compared to seven out of ten of us and now highly engaged, highly active on multiple social media networks. So again over the last ten years the way we communicate has really changed and evolved and it's only going to further evolve as these networks all I guess enhance. As internet connectivity gets even better we're always going to see this rapid change. So I think it's really important to understand and appreciate where social now fits in the ecosystem. It is a really important part of our everyday lives so we can't really ignore it and we really need to know how to use it and harness it. Seeing I am from the advertising industry I thought I'd better show a bit of a shit to where now even advertising marketing spend is moving towards. So ten years ago it really only represented a small percentage of I guess a traditional marketing budget spend. So you can sort of see over the last ten years that's increased to roughly 27%. When you are planning I think we're no longer in that time where you can just immediately become very fragmented. We can't just sit and do our traditional things. We need to consider that the traditional TVC that you might have is probably going to be watched on a tablet and we need to optimize our advertising and marketing and capture these markets from an advertising perspective. So it's really important to plan for this to test it. And that's the big thing you know a lot of people it's about just testing the water sometimes using your analytics, growing, learning and then optimizing. So it's really important to take that into consideration when you are planning your marketing. So I guess in wrapping up what does this all mean? So from a website UX design perspective to your content management systems to even the design of your website all of these aspects play a great, a huge role I should say. The notion of understanding that a piece of content is not only going to be consumed on one medium it's this idea that it is an ecosystem that we are going to actually start reading the newspaper at the coffee shop but then we're going to finish that article as we're walking back on our phones. So really understanding the different touch points that we now have with all the different devices. I still think one of the big ones is going back on your content and this is where the content management systems really come into play is keep it simple, keep it relevant make it easy for people to share, make it engaging. It's one of those things where I think you know and we all get busy in our lives, busy in our businesses but try and take the time out to sort of go back and refresh it. It's no longer that we can sort of set it there and forget because people want to have great content and they want to learn so your website is that portal to show part of your brand to help educate to help a number of different ways to connect with your clients. So I think it's really important to keep that in mind of your time planning. I think I might end it there so that all the other speakers get a bit of time to get in but again I think that's a great starting point and understanding from where we've come in the last 10 years and how the devices we own really shape I guess the way we now build and generate and share and communicate. Thank you.