 In 2008, a soap opera titled Camino das Injas, shot and located in India, took Brazil by storm. Every day, viewers sat glued to their televisions as the popular soap took them to the unfamiliar phenomenon of matchmaking, arranged marriages and family honor. In 2009, a similar magic between the people of India and South Africa was performed by the T20 cricket. India's historical ties with South Africa were recharged by this cricketing extravaganza. These two events prove amply that in the system of arranged marriage, the relationship amongst partners deepens with time. This is best revealed in the trilateral initiative of India, Brazil, South Africa, better known as Ipsa, an alliance based on shared values of countries with similar global vision, interests, capabilities, needs and grievances, Ipsa was conceived on the sidelines of the G8 summit in Evian by the heads of state of the three countries in 2003. Driven both by idealism and necessity, the Brazil declaration unveiled the vision and architecture of Ipsa. Since then, six ministerial meetings and four summits have been held with the first one in 2006. Ipsa is a work in progress. It has 16 working groups on diverse sectors ranging from science and technology and environment on the one hand and women empowerment, poverty alleviation and civil society on the other. Ipsa countries not only reinforce each other's economy but also serve as an engine of growth for their own region. Operating in a policy environment of free trade and investment, the three countries have changed the quality, quantity and direction of world trade. Ipsa is committed to the eradication of poverty through sustained and inclusive economic growth. The Solid Waste Management Project in Haiti is a case in point. What started as a mechanism for multilateral negotiations has amazingly diversified into areas that not many have dreamed of. Distance, differences in language and culture are no longer an impediment to this evolving and expanding initiative. Committed to economic growth through social equity and inclusion, the Ipsa Dialogue Forum has been achieving synergy required to set the three countries on a path that would fully benefit the South.