 You can't manage what you're not measuring and most companies aren't measuring. Most companies don't even have an inventory of their information assets. When I talk to companies, some of them have told me they have a better accounting of their office furniture or even the toilets in their company more so than their information assets. And when you think about what's actually generating value or what could generate value for their business, it just doesn't make sense in today's world to not be quantifying the value of your data in any way.