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Uploaded on Feb 14, 2011
Can people really miss a gorilla right in front of their eyes? You bet your sweet bananas they can! This video provides a tongue-in-cheek exploration of inattentional blindness with Professor Dan Simons and the often ignored Invisible Gorilla himself.
Simons is a faculty member of the Department of Psychology at the University of Illinois and the Human Perception and Performance group of the Beckman Institute for Advanced Science and Technology.