 Wow. What's up everybody? What's up again? It's Ram. Man, Sean. And we got to talk about Mason Ramsey. Now, if you don't know who Mason Ramsey is, he was a little boy who was caught singing in Walmart and it went viral. And after that video went viral, this guy was signed to Atlantic Records only four weeks later. Now, what's the point about talking about Mason Ramsey? Well, first we're going to take it back a little bit. The fact that he was signed after four weeks, that's cool. But even though it's a viral story, it's still not an overnight story. When I first saw him go viral, I honestly thought it was like a marketing campaign. Just things going on in the background. But to be real, when I started to look at the videos and just check him out, I saw that this dude had been performing in Walmart before. He had been singing different songs, other songs. This stuff went viral in 2018. I was seeing songs back in 2017. Apparently, he said, I sing in Walmart. That's the only story in town. As a matter of fact, in his Ellen interview, he was like, yo, I performed here like 50,000 times. I saw you singing at Walmart. Do you always sing at Walmart? Yeah. How come? Well, because that's the only story we've got. But Walmart, how many times have you performed in Walmart? Like 50,000 times. 50,000. That's just about every day of your life. So one, that point is, hey, even viral stories aren't necessarily overnight. We get that. Y'all should know that. So that is a reminder at the end of the day that these record labels are dying people. They are scavenging the internet, looking for artists to blow. But even more importantly, you don't have to necessarily be out here doing some crazy stuff or trolling. You actually can get a deal off of straight talent if you go viral in that fashion. There's multiple examples where people have had hit songs or things catch on virally and they, based off of those songs, catch a deal. A lot of situations, keep in mind though, you blow that fast and move quickly. You have less leverage. The record label might take a predatory type perspective when it comes to a deal because they're just trying to flip and they look as themselves as the ones doing all the work up to you to figure out all the fine print in your deal. That's what you handle. But even more than that, once again, you can go viral off of straight music. You can get a record deal off of it. But on top of that, you can build a real fan base and be something that's somewhat legitimate because this guy right here, Mason Ramsey is also dropped a legitimate hit in my mind. That boy has that song. I want to be famous. I want to be famous for loving you. I wish I wrote that, right? That line is so cold. But for real, for real, I get a lot of artists kind of talking to me and really seeming to sound kind of bitter when they talk about artists that go viral and thinking that it all has to be a negative situation. I know that gets most of the attention, but there's quite a few artists that I'll talk about even in the future that have gotten very strong looks that don't even have 20,000 followers, but just really putting their music out there again and again and be doing it in an interesting fashion. Once again, outside of the viral hits, like, I don't know, whip, nae nae, but some that are even more acceptable and less poppy to you guys. There's plenty of situations and I'll do some videos about that. As a matter of fact, I got one artist in mind. Stay tuned for that video, but I would like to know you guys thoughts about these types of situations in general. Are you trying to go viral? Be real because I know some of you guys are just trying to do a viral type situation and approach as opposed to building a fan base. And first, before I get up on out of here, I got to remind you guys until the end of this year, every single Sunday on Instagram, I'm answering all of my followers questions and through my DMs. And then also I'll be doing some story videos, all those types of things. But if you want your questions answered, go ahead, hit me up on Instagram, hit that follow button at brand man, Sean. But other than that, if you liked this video, go ahead and hit that like button. If you like it, if you might as well share it and if you're not subscribed, you know what to do. Hit that subscribe.