Mobile browsing made more unique for the user, while allowing advertisers to reach their audience in a more personal way.
What is Smart Page for Opera Mini?
Smart Page makes the browsing experience smarter for mobile internet users — and smarter for mobile advertisers. With Smart Page, the browsing experience is unique for the user and allows advertisers to extend their reach on a more personalized level.
Smart Page aggregates and displays content in three categories (news, social networks and suggested links). With these categories, users can more easily interact with their favorite sites and discover new content. Advertisers can capitalize on an enhanced, contextual understanding of their audiences and promote their content in a more personalized way.
Smart Page for mobile advertisers
Smart Page provides fertile ground for advertising and promotional opportunities by giving advertisers access to the highest visibility real estate on a user’s device. With Smart Page appearing as part of the browser launch, the ads presented are part of the early session experience, with increased potential for audience engagement.
Smart Page enables advertisers to target their audiences with ads that seamlessly integrate with the user experience, all in a nonintrusive way. Near-real-time reports and tracking of impressions, fill rates, CTR and CPM, give advertisers transparent insight to how specific ads perform, allowing fast and easy optimization of campaigns.
Smart Page for operators
The Smart Page for Opera Mini lets operators provide a smarter, more unified browsing experience to customers across their handset portfolio. Users are constantly engaged, as they browse the web. Smart Page learns from the user’s browsing habits and turns user preferences into new content suggestions. Smart Page also enables improved co-branding possibilities by extending mobile service providers’ understanding of their customer bases.
How a Smart Page works
Dual-feature box • Graphical ad unit • Above-the-fold placement • Strengthened brand awareness • Implemented in a CPM business model
Smart text link • Eye-catching images with text • Clear call to action for campaigns • Implemented in a CPC business model
Video subtitles (English):
Your Android is a pretty smart phone.
Not only does it get you online – it also connects you to a whole world of useful apps.
But, did you know you can make your Android even smarter, with the Opera Mini Smart Page?
It gives you one place to check in, to find out about all the latest updates that matter to you.
Whether it’s news from the world – or news from your friends – You’ll be the first to know when something happens.
How does it work?
Smart Page learns what you like and then gives you suggestions that are relevant, based on what you want.
In other words, the more time you spend online, the smarter it gets.
Along with Smart Page, you can also enjoy Opera Mini’s other most popular features on your Android, like Speed Dial.
You can keep all your favorite websites organized and can open each one in only one click.
Opera Mini is known for giving you a faster and smoother way to the web.
And, now, with Smart Page for Android, it makes your phone smart enough to learn what you like and give more of what you are looking for.
Download it for free from m.opera.com or from Google Play.