 The secret of business and life is knowing a lot of really specific business things like counting and marketing and those are all true but that's not what separates successful people from non-successful. The reason I succeed is I never give up. Even the most famous people you're thinking these people have stared down. I read a book recently about Elon Musk just like three years ago. He was pretty sure he might lose everything. All of Tesla. He would lay on the floor. They would worry he would die. He would lay in his office nine hours straight with the lights off his face down because he was so overwhelmed thinking he's going to fail. But his one secret is and he said Charlie Munger says what happens we're in the river of life and if the river is behind me pushing me forward I swim and if the river is against me I swim. We never give up and you have to do that and that is more predictive of your success as an entrepreneur.