 My name is Mr. Sandesh Pare. I am currently working as an assistant professor in the Department of Computer Science and Engineering at Valchan Institute of Technology, Solapur. So, today I am going to focus on the topic which is called as the mobile commerce. In short, it is called as the young commerce also. And nowadays we came to know that this is very trending thing. The lot of applications came into the commercial field and especially on the mobile version. So, it is very important to keep learning on these things. So, what you will be, the student get after this session, they access the wireless technologies and their impact on the businesses and they will understand the difference between location identification technologies and location based services. And they can construct the infrastructure and services which is required for wireless and young commerce and explain the advances being made in the mobile payment technologies. So, now we are going to start this session by looking at the overview of the mobile commerce. Young commerce is any e-commerce which is done in a wireless environment, especially via the internet. It can be done via the internet, private communication lines, smart cards, etc. It creates the opportunity to deliver the new services to the existing customers and to attract the new one. The drivers which are used to implement the mobile commerce is the widespread availability of the devices and no need for PC, handset culture, vendors data pushing, declining prices. Because as there is a competition and improvement of the bandwidths by the telecommunication companies and the explanation of the EC in general. So, these are the various terms which are focusing the mobile commerce into the picture nowadays. So, we are going to see this diagram, mobile interfaces are there, lot of interfaces, various devices, okay, here are there. And next, the classification of the young commerce services. Basically, they can classify it into the different categories, but we are going to focus on the main six categories that is the financial category. Here, we can say that the secure financial or the banking services which are provided to the user, which comes under this financial category. And second one is the entertainment category, mobile gambling, the various games and movie ticketing. All these things came under the entertainment category. And third category is the shopping, the purchasing of the goods on the various retailer shop or the big bazaar and all the D Mart like that. So, you have to shop them through the young commerce and next one is the information category. Whatever the information which is spread across the world, you can get access by using the young commerce just like paying the payment of the book and you will get the soft copy of that book likewise. So, you will get the information by the young commerce also. And yes, the next phase is the payment category in that you met payment to the particular person retailer and anything anybody, okay, all over the world. So, using the young commerce and next one is advertising and yes, intelligent advertising is one of the category of the young commerce. So, characteristics of the young commerce and just a second. So, yes, this is the characteristics of the young commerce that is mobility and reachability, okay. So, value-added attributes are there. Every characteristics that is mobility and reachability is containing, okay, that is the value-added attributes like product and service localization, product personalization, ubiquity and months and instant connectivity and convenience, okay. So, these are the characteristics of the young commerce mainly these are mobility and reachability and value-added attributes are like that, okay. Actually, young commerce is came into the picture by the one problem segment, okay. What happens in that in San Francisco, okay, the bus are going to travel from the one stop to the another one, okay. And sometimes during the very rush hours, okay, which keeping the 20-minute schedule, okay. So, it becomes problematic, okay. And they, the station will post the something schedule, but it get lapsed by the actual bus, okay. So, due to this scenario, okay, the passengers may get hampered, okay. Because they don't know how the situation is going through, okay. Because they don't know the bus is arrived and dispatched, okay. Otherwise, it may be get arrived. They don't know what is the actual location of the bus is there, okay. And because the situation is showing some time and it is not like that and all that passengers will get hampered due to this situation. So, because of overcoming this situation, okay, it is still over time and soon location-based advertisement, okay. Just like where the actual location of the bus is actually. So, that based upon that, they will reach to the station also. They can commit any work before that also. So, likewise, it becomes use for the users, okay. Otherwise, we can say that passengers, okay. So, the location-based services are provided here, okay. And these can be possible, okay. Because of this GPS satellites, the device is set into the bus, okay. They transfer the data to the nearest tower or the base station. And based on that, localization is done. Wireless communication through the transfer of the data is done. And afterwards, this servers, okay. And a lot of systems which are connected to this will get that particular data. And particular website is ready with all the data on that, okay. And this, whatever mobile devices which are used by the passengers, okay. They can visit that particular website. And by the particular ID of that bus, they can get the current location of the bus. And accordingly, they will schedule, okay. They are traveling time. So, likewise, it becomes very easy for the passengers to use this GPS system. Nowadays, the railways and flights all are using this one. And for that, passenger will get very comfortable with this issue, okay. So, they don't have to worry about what is missing the bus, maybe diminished, okay. It may discover the time for a cup of coffee before the bus arrives, okay. They can schedule better, they can arrange extra buses when they needed, okay. Because they are not dependent on any one bus, okay. And such a scenario improves the operations, okay. So, this technique is enabled, okay, via the transmission modes. That is the GPRS, where a step between the GSM and 3G serial networks. And it supports widespread range of bandwidth and all. And WCD means code division multiple access, okay. Transmission technology for third generation and rate is up to two MPPS and it makes multimedia growth very rapidly. WAP protocol and iMode service and yes, under the WAP protocol, it is open standard wireless application protocol. And WMLN WAP gateway proxy, it needs action and payment according to time used, okay. The first packet based service is the iMode, always on the mobile internet service and various services available, banking games and payment according to the packet result. So, the technologies which are used for that are the J2SE, J2ME, XML and IPv6. So, one question for you that what do you, how do you can define the YAM commerce exactly? Same commerce means mobile commerce in a simple words buying and selling of the goods and services is called market. In the other way, buying and selling of the goods and services through the wireless device such as cellular phone is called as the M-commerce. So, these are various role player in the M-commerce, okay, user, network operator, financial institute and content provider, okay. So, as you can see in the diagram there, the user is paying the money to the content provider and the books or the music is paid to the user by the content manager to the merchant, but the network operator and the financial institute are the connectivity between those two, okay. And the role of all the players here, the user is dealing with the security privacy, ease of use and devices and all that. Financial institute provide authentication, integrity, non-repudiation, fraud reduction and all that. Network provider is dealing with the open standards, interoperability and roaming. And content merchant get paid, user adoption and low cost. These are the terms by the content provider. So, Moby Pay system, how the process is actually done is shown step by step here. See, first of all, user chooses money payment. Then second is merchant sends unique Moby Pay reference and afterwards the third Moby Pay system with the access. And later, fourth one is the data validation. And next, five pin request is the fifth step and sixth is the pin response. That was authentication and later by the eight, you can actually transfer data to the web and yes, then the operation. So, these are references I used to make this video. Thank you.