 What is up everybody? Welcome back to the channel. You guys in this video I'm gonna simply take you through a handful of videos. This is gonna be more of a video series They will there will be let's just call it Let's call it Let's call it three videos three videos in this series. This will be video Number one. Okay, so this will be part one. This would just be the simple setup of a custom Conversion, okay, so Facebook custom conversion now a Facebook could custom conversion First of all, let me show you how to get to the ads manager If you don't know how to get there already come to your Facebook page Click on ads right here to the left and then you'll see this little window pop up Go to ads manager. You want to be in the ads manager. Don't try to run Facebook ads from your cell phone Don't even try to boost a post from your business page Come into the ads manager and work everything out of here. Okay. Um, there's just more tools. There's more. There's more Function functions. There's more there's more There's just a bigger opportunity to to to really see what you're doing and really maximize the ad platform When you run it through the ads manager, um, there's many things you do not see when you boost a post or Simply try to run this from a cell phone or try to run this from your business page come into the ads manager Okay, um, you'll be able to really leverage all the all the functionalities. So Here's what we're going to do. We're going to simply we have to set up a custom conversion first. Okay now Let me explain what a custom conversion is. Let me just kind of give you an example on On this page right here. Okay, let me just this is just a perfect example and when I talk to business owners Mainly i'm talking to real estate agents, but at the same time Because of my youtube channel, I tend to attract a lot of different businesses So shout out to every single one of you guys that are finding me Every single one of you that are that are reaching out looking for consulting looking for advice looking for For coaching on facebook advertising or or landing pages and email automation Now that my youtube channel is really starting to catch some momentum I'm meeting amazing people from all over the place Building different businesses, but what I but what I tell people all the time is that the same strategy applies when you're trying to build a business online Nine out of ten times if you're a small business owner 9.999 percent out of ten times It's all about lead capture like it's all about driving someone to do a certain thing meaning meaning opt in for a certain Offer right so if you're a restaurant if you're a yoga studio if you're a dentist if you're a chiropractor if you're a real estate agent if you're a If you own a gym like if you own a flower shop Anything like if you own any type of small business owner chances are you're looking for Really just a couple of things you're looking to either offer the the the visitor Something something tangible something valuable if you're a coop if you're if you're a restaurant Maybe you're running ads and offering a 25 discount off their next meal Or if you're a dentist Maybe you're offering a free teeth cleaning on your next visit If you're if you own a spa like and you're doing massages or facials Maybe you're maybe you're offering some type of free massage or some discount off your next massage There's so many different creative and simple offers that you can entice people with in order for them to click on your ad And want to download your offer And downloading your offer really is opting in Hitting your landing page Entering their name and email in exchange for something of value right a coupon a discount code a training video a webinar A presentation a free seller guide if you're a real estate agent You're giving away a free buyer guide and maybe educating Educating people on what it takes to buy a house, right? That's top of the funnel You have to have some type of enticing Offer in order for people to see your ad click on your ad or actually in order for people to want to click on your ad And and and enter your world, right? So I truly believe Most businesses are the same you you're all about lead capture. We're all about lead capture We're all about giving an offer to our audience in exchange for that name and email Because most that are building a business online. We know the the advantage. We know the benefit. We know the leverage Um that we have when we have someone's name and email and that's a whole other story as well Most businesses actually don't know the advantages that they have when they build an email list But maybe I'll you know, do that do get into real details on a whole other video about that but It's all about capturing that email is what I'm saying, man So if you're running an ad Hopefully you have some type of enticing offer in order in order to get that person's name and email Okay. Now when you when you set up an actual facebook ad That's the objective, right? The objective is either that or maybe it's to make a sell Maybe maybe you have some type of of online website A some type of online store. Maybe you have a Shopify store, right and you're selling products You're selling, you know iPhone cases. You're selling hoodies. You're selling t-shirts on your Shopify store Whatever it may be, dude, let's say for example, that's the objective The objective is to run an ad and get people to buy your product very specific objective, right? Okay That's another person. Okay. So we got we got lead capture people that are looking at to give away some type of online offer And most of the time it's some type of pdf, right some type of training video some type of webinar But but if you're a traditional brick and motor business, it's very easy to put together a pdf And give that away so when people enter their name and email you have an email that automatically triggers with a link to download A pdf whether it's an ebook whether it's a coupon whatever right very very simple But that's person number one and then person number two for example can be The type of person that's looking to drive a sell you have a product you're selling hats You're selling bracelets. You're selling necklaces. Whatever your whole objective is to drive a sell That's person number two and then the third person is people those types of businesses that are looking to drive appointments Maybe you're you're you're a service-based business. You're a coach. You're a consultant. You're a real estate agent You're you're you're you're you're a spa owner Whatever like let's say for example, you're the third type of person where your objective Running paid ads youtube ad instagram ad facebook ad Let's say your main objective is to capture an appointment is for people to see your ad Click on your ad come over to your landing page click and schedule an appointment That's really the third type of person So when it comes to online marketing when it comes to direct response to marketing It's very specific Am I looking to capture a lead because I want to give away something of value in exchange for someone's information Am I looking to make a sell or am I looking to get an appointment scheduled? Those are very very specific call to actions. Those are conversions So when you're in the facebook ads manager, right and you come over here again We got here by clicking on ad we clicked on the ads manager down here at the bottom and now we're over here Okay It all starts by this by clicking on this green button when I click on this green button Here's another another another main main part That I see after speaking to thousands of business owners over the last few years on this exact topic I would say 99.9999 Get it wrong right here. This is step one. This is the basic. This is right here If you don't know the right objective It doesn't matter if you have the best video It doesn't matter if you have the best image It doesn't matter if you write the best copy meaning you write the best ad, right? You write it out word for word on the damn ad None of that matters. You have the right targeting. You have the right demographics. You're targeting the right interest You're targeting the right age group. You're targeting the right gender. None of that matters, dude None of that matters if you don't get this first step, right? Okay So if you don't get this first step, right the campaign objective None of that matters. Okay, and I see this time and time again where people will be running the wrong objective In hopes of doing one of those three, right lead capture make a sell Schedule an appointment Your objective is one of those three, but you're running engagement Your objective is one of those three But because the video you're logically thinking video views, right? You're doing brand awareness. You're messing around with reach even traffic, right? If you're trying to run and capture and you're in the category of one of three one of those three, right? If you're anywhere in the ballpark of one of those three, right? It's going to be conversions. It's conversions all day. It's conversions all day That is a conversion. Show your ads to people most likely to take valuable actions Like making a purchase or adding payment info, right on your website that payment info could be also slash Name an email, right? That's conversions now before you get to conversions What you want to do and that's why i'm calling this video one of hopefully let's just say three I should be able to make three videos out of out of this series of setting up a conversion ad That's what this is all about these next few videos. So the next video will be out tomorrow If you're catching this later on just check the description The link will be down there for the next video But watch these videos in a row because I know it'll make a lot of sense This is step one man. You got to set this part up first or you won't be capturing leads. Okay, so It's conversions. That's the objective. We want it. We want to run with but before we get there We want to set up a custom conversion. So here's the deal As i'm in the news feed and i'm just looking at What my friends are posting i'm seeing what's going on i'm seeing you know What everyone's commenting and i'm just scrolling through my news feed And then all of a sudden I come across a sponsored ad right here. So hey or orca Here is a sponsored ad. There is the learn more button. Okay. Now. Here's the deal When it comes to conversions, okay when it comes to conversions again, our objective is one of those three Lead capture make a sell or schedule an appointment. We're going with conversions. Okay But here's what we have to really understand and and and and do first As you as you see this ad right here's our ad. Let's just say this is our ad There's the text. There's the image. There's the learn more button when I click on learn more I come straight to the landing page That's the goal right the goal is to run an ad and get people to click right That's the click through rate. That's an metric you want to obviously start tracking But that's goal number one goal number one is to run an ad and get people to click learn more And and and come straight to the landing page That's goal number one right get them to the landing page But what facebook wants to know is they want to know your ultimate goal. Okay They want to know your ultimate goal. What is our ultimate goal? Okay, and I'm referring to the two pages your landing page And then when I opt in Where do I go next? I go to the thank you page. So let's just kind of work with these two pages. Okay, these two pages for for this example This is the thank you page, right landing page. Thank you page facebook They want to know our ultimate goal our ultimate goal is to get people here I don't want to just get people to the landing page. So as they see the ad they click learn more They go to the landing page. I'm not looking to just get people there facebook I'm only willing to pay you if you can get me people to this page And this is very specific. Here's the link right here This is my custom conversion Not only is it going to be my custom audience, which is very very important and that's a whole other video But this is custom conversion. Okay. I have to take this link Okay Go into facebook and create a custom conversion. So when I go So when I go and hit this conversion Button and I go and run with this conversion ad I'm going to be very specific and tell facebook about this custom link I'm going to tell facebook about this custom conversion. Okay, so let me take let me take you through the real actual page That i'm going to be taking people to i'm in a friend's account I just sent her all of my pages, but let me grab her page And this is her thank you page, right? This is her thank you page So we're going to go with 10 mistakes. Thank you. Here is the link. Here is the url So as I grab this link right here Okay, this is what i'm telling facebook about i'm saying facebook I need people to get to this page Thank you. Your ebook is on the way, right? We're going to be running ads to a landing page when they opt in They come to this page. This is the link. I need to tell facebook about, okay So here's what i'm going to do. I'm going to come into the ads manager. So before I set up the conversions I'm going to click on these dots over here to the left. I'm going to click on events manager. Okay And always make sure you're in the right ad account because as you navigate through facebook a lot of the times They'll put you in a different account. They'll switch you back and forth between one one account and the other Like up here to the top right Like always make sure this is the right see perfect example perfect example That's not even the account. I want to be in that's not the account. I even started in right So it's like I got to hit this and go down to the right account So always check this man always check that Because by default they'll just throw you in the other account when you're not supposed to be in the other account Right. So now that i'm in the right account. Let's double check perfect christy ads manager. Okay, we got that Okay, so now we're in the data sources. This is what I'm going to do. I'm going to come over here click on this Blue triangle and I'm going to click on custom conversions. This is where it all starts I'm going to come over here. Click the blue button And I'm going to no page event detected You need to add a page view event to your pixel in order to create a custom conversion for this event So let's make sure that our pixel Is even on the page So let's go back Let's click on the plus sign Actually, let's get out of here. Let's click on events manager I could have swear the pixel was already on the page. Let's double check Nope, no pixel on the page. Okay, let's add that real quick See that you see that guys you got to cash you got to catch the certain things going on real quick So let's go in i'm going to take you from the from the nitty gritty We're going to go into the actual builder and we're going to add our pixel to it real quick Okay, this could have been a whole another video, but I'm going to just give you the full shebang right now Pixel obviously needs to be added on all the pages. I thought the pixel was already on all the pages But obviously it's not and it's all good I'm going to add the pixel To the page. So here's her pixel right here. Christie's as manager. I'm going to come in here I'm going to hit add events From a new website install code manually copy code X out That's it. Then I'm going to bring it over to my page right over here. I use karcher for everything you guys So if you guys are trying to do anything online, you're gonna need you're gonna need landing page software Most of the software is out there run about a hundred bucks a month and it's just the landing page I use karcher because for a hundred bucks a month. I'm able to create all these landing pages It also includes my email auto responder and it also includes my online calendar And if you're like me into building Courses and selling your knowledge and packaging up everything in video membership coaching programs I sell all that through karcher as well. So For 99 bucks a month. I get so much more all in one software I literally run my entire online business all through this one software So in this case as I bring on new clients for my social media agency I get them on karcher as well And I simply help them and and set a lot of this stuff up for them And that's what i'm doing for christie right now. So shout out to christie I come in here to the builder I click on settings. I click on tracking code and i'm going to come down here and paste in my pixel And that's it and i'm going to make sure save progress I'm going to publish live That's the thank you page, right? That's the thank you page. What I also want to do is I want to make sure That the landing page has that pixel as well. So let's just check that real quick as well The landing page is this one down here. Let's click on edit Let's go into the page builder We'll click on settings to the left and then we'll check the tracking code Yep right here pixel needs to be on there as well. That's the pixel you guys That's as easy as a pixel gets that pixel needs to be on all of your pages You have no idea on how many business owners I speak to daily and I'll check their web pages Their landing pages their full-blown websites. I'll check it all dude And there's no pixel on it And and even if you're not running facebook ads right now You still want that pixel on your pages. You still want to be creating custom audiences Around those who are visiting your pages even if you're not running ads at this moment You still want to start collecting that data So now that we have the pixel on the page. So look, let's test it right here. You can see right here In the top right. I have this facebook pixel helper As you can see right here, it's shaded gray There's no pixel found on the page. I just added it. Let's refresh it And this square should light up Bam, that's how you know your pixels install correctly. Okay, and that's why I have it on here So when I'm on anyone's website, I can go to your website right now. So don't freaking try to fool me Don't think you got game if I go to your website right now and do this thing don't light up I'm gonna be like damn. What a rookie. I'm gonna be like this freaking amateur talking all this smack And he doesn't even have a damn pixel on page. Like I see that Daily you guys so so this is just basic step one is making sure that that pixel now It says Chrissy's as manager. That's the name of her pixel bam So I have this up here not to not to really care who's tracking me because as I'm on anyone's website The thing will light up, you know, show me your pixel. I don't care who's tracking me at all I I use it simply to test my own pages, right? So in this case I'm testing Chrissy's Pixel and boom there it is there. So that's good to go now. What I'm gonna do is I'm gonna come over here I'm gonna refresh the ads manager. So let's refresh this just so we can get a fresh you going um And then let's come in here and create the audience again and the pixel now should have Should have been read by facebook So or the page the pixel should have read the page now. So let's come in here We're going to click on the blue triangle. We're going to go to custom conversions And now we should be good. So let's click on create custom conversion Okay, so it's not it's not showing just yet, but it will it will so In fact, let's let's refresh this. Let's refresh this Okay, let's refresh it Okay, let's do it again Okay, so no worries. It'll read it. It'll read it soon no matter what so I'm gonna just keep it keep it pushing so refresh that Let's refresh this one last time and if it's still showing the triangle, it doesn't matter We I know I know everything's installed correctly and we're going to just keep it keep it moving So let's refresh this and Hit it one more time And make sure we're in the right one Chrissy's ad manager. We're in the right one Okay, it's all good. No page view event detected. You'll need to add a page view event To your pixel in order to create a custom conversion from this event. Okay, no big deal So what we're going to do is we're going to hit category. We're going to hit the drop down We're going to look for lead because this is a lead Anyone who lands on this thank you page is a lead This is our custom conversion. So here's what I'm going to do. I'm going to grab everything after the forward slash. Okay I don't need the w w w. I don't need the https Everything after the forward slash. I'm going to copy that I'm going to bring it over here and I'm going to paste it Right there and I'm going to hit the drop down. So right here. You see blue make sure you hit that drop down Okay, make sure you hit that drop down. This right here is going to be book leads As easy as that e book leads. Okay. I'm going to hit that. I'm going to click create Now what I'm going to do is I'm going to hit done. I'm going to come over here. I'm going to refresh the thank you page Okay, let's refresh the thank you page. Let's make sure that the pixel is lighting up And now if we click on it if we click on the pixel Bam Bam, you guys see it right there e book lead. That's my custom conversion So now if I come back over here and I refresh this now this inactive will shoot to active You'll see a green dot It'll say active because we we refresh the thank you page and then now we refresh this Um ads manager page the custom conversion page. So now we are active So that right there you guys is is step one video one of this series That's how you set up your custom conversion. Now that custom conversion is going to be around two different things Okay, really really really really I mean really for you can create write this down write this down You can create a custom conversion around in fact, you know what let me let me let me do that right now Let's do let's do one more. Let's do one more Let's do one more. We are going to create a custom conversion also around This page right here But what I need to do is I need to make sure that the pixel Is on the page so a custom conversion is is is based on or are built around The thank you page that's a lead capture, right? So I come to your landing page I opt in I hit your thank you page that thank you page custom conversion Another custom conversion can be Your thank you for scheduling page. So if you're shooting for appointments Right, you're one of three If you're shooting for appointments, I go to your calendar. I schedule an appointment I then come to your appointment is confirmed page Thank you for scheduling. That's why some of you that are messing around with Calendly The free version. I don't think it takes you to a thank you A complete different URL you need to be taken you need to be taking people to a completely different page After they schedule, okay in cartra in any landing page software It's a separate page the reason why this page is so important is because it has its own URL And that's what I need for tracking. I need to tell Facebook. Hey, everyone who lands here Is in a custom audience those are people who scheduled a call But then also I can build a custom conversion around everyone who lands here And start running conversion ads to get more people To land here Right, so this is what I want to do. Let's go back and let's grab Let's grab our our pixel Let's add it over here really quick. So let's go back to the events manager Let's create a custom conversion. So this will be the second custom conversion that you can create around It's the thank you for scheduling page. Okay The third custom conversion will be those that add to cart So now if you're selling a product, okay, a physical product, you're on Shopify or whatever any website like that You're selling products online, right When people purchase your product, okay They purchase your product and then they go to a thank you for purchasing page That is a custom conversion. So that's just like your thank you page, right? I opt in I enter my name and email I go to a thank you page Very very similar. I go to your product on Shopify. I buy your freaking hat I then go to a thank you for purchasing page That thank you page needs to be a custom Conversion so here is the link right here So as you can see right now, this is the thank you for for scheduling your appointment is confirmed Right now the pixel is now reading it, right? But what we're going to do is we're going to set up a custom So let's x out of that. Let's hit the blue triangle. Let's go to custom conversions And let me set up this last conversion for you guys Okay, so now what I'm going to do is I'm going to come up here Here is the url. I'm going to get that. I'm going to bring it over here I'm going to bring it down here. I'm going to paste it in Hit the drop down. Okay. Now. I'm going to go to Select your own category and now I'm looking for scheduled Very very simple you guys very specific right here the booking of an appointment To visit one of your locations or virtually whatever, right? So this right here name your conversion scheduled appointments very specific Very very specific scheduled appointments. There's the pixel There's the the the standard event. There's the link. I'm going to hit create Now what I'm going to do is I'm going to come over here To the thank you for scheduling page. I'm going to refresh this Now up here, we're going to see the number three light up Which is the third one scheduled appointments. That is my custom conversion. Now again, what I also want out of these two pages Those who land on the thank you page those who land on the your appointment is confirm page Those who land on your thank you for purchasing page Those three and the fourth one is those who land on your Cells page. So if you're if you're if you're it's what it's what we call add to cart So if you're selling something I click I then go to the sales page before I buy I go to the sales page where there's the checkout I go to the sales page before I enter my credit card information. I'm on the sales page. That's add to cart Right, that's a whole other page. That's a whole different URL. You can create a custom conversion around that as well but In this case, I'm creating a custom conversion and a custom audience around The appointment and the lead. Okay, so I refresh this page. Let's go to cart. Let's go back to the ad manager Let's refresh this this in active should turn to active And now We have two custom conversions. So when I go hit the green button and set up a new ad I'm running conversions and I'm going to run it to either one of these Okay, I'm going to run it to either one of these and I'll split test Maybe I'll run one to the scheduled appointments to get more appointments or I'll run run run one conversion add To the ebook leads to optimize and get more leads, right? Very specific And again, if it was a product that I sold, right that I'm that I'm selling I would create the custom conversion around the thank you for purchasing page And then when I go set up a new conversions ad, I'm running it to that page. I'm making sure that people are getting to that page I'm optimizing for sales, right So here's what I also want to add in closing These are custom conversions as I go And really go deep into it. I also want to create a custom audience I want to create a custom audience around in fact, you know what I'm going to do that for for video number two So watch the next video watch the next damn video The link will be in the description or you'll see it come up here at the end Right, that's going to be video number two video number two It's custom audiences because what I also want to do is I want to I want to take these specific links And create a custom audience Why is that so important? Because as I go and continue to run ebook ads I now have all these people in A custom audience which allows me to exclude them From seeing future ads if they've already opted in and downloaded my ebook. Why do they need to keep seeing ads? They don't So this is a custom conversion when I go hit the green button Right when I go hit the green button go to ads manager. I go hit that green button. I click conversions I'm going to be very specific and those are one of the optimizations. I'm shooting for right one of the conversions I'm shooting for But also what I'm going to do in the next video for you is I'm going to set up a custom audience and Now I also it's not going to happen on ad number one right away But by the time we get to let's just say ad number two for sure ad number three We would have we would have had some leads at that point Now what I'm going to do as I come in and set up the conversions ad I'm going to always exclude the lead Audience now you have the custom conversion. That's one thing. That's what this video is all based on Was setting up a custom conversion But again, the next video is going to be Unsetting up a custom audience because I want to now from ad number. Let's just call it ad number three and on I always want to be able to exclude That audience I don't need my ebook leads to keep seeing my ebook ads, right? so This strategy you guys is it is what it is it applies to every freaking business out there if you're looking to capture leads Make sells or get appointments. It's all about conversion ads and you got to set up your custom conversions first Okay, so get that done catch the next video I'm going to take these same exact ones and create audiences create custom Audiences out of them and that will be on the next video. All right guys So if you haven't subscribed man subscribe Smash the bell for notifications if you got any freaking value out of this out of this damn video Please click like man Drop me a comment below Let me know where you guys are coming from and let me know how I can bring value to what you got going on All right, guys. I'll see you in the next video over now