 The first tactic is cognitive overload, but in a good way, also known as decision fatigue. I often recommend only having seven to nine food items, not to confuse and overload your customer so then that way they can actually make a decision. However, when your customers are home, things changes very drastically. Because of the abundance of time, it allows the customers to scroll through the leaflet to figure out what kind of options you may have. This is when decision fatigue kicks in. Because there are so many different options on the screen, I mentally get tired because of the overload of information. And because I don't have the time pressure to make a decision right away, I would oftentimes take a little bit longer and have this mental tiredness. Now our willpower to make the right decision completely tanks.