 What does success look like to you? You need to be crystal clear on that North Star because once you do that, then you can reverse engineer the process that will give you the best chance of making that happen. The best group that I've ever seen do this on a very practical level was Coach Bart Lundy who was the recent coach at Queens University for the men's basketball program down in Charlotte, North Carolina. And Queens University has one of the top division two men's basketball programs. They regularly make the final four in division two and they regularly have players go on to play professionally. And Coach Lundy figured out through breaking down a decades worth of film that there were four key metrics that heavily influenced whether or not they would win the game. For those that follow basketball, these will be rather obvious. For those that don't, hopefully you'll see the breadcrumbs that I'm dropping for you. The first is turnover differential. If we can have more possessions than our opponent, it gives us a better chance to win. Number two is offensive rebound differential. If we can take more shots than our opponent, it gives us a better chance to win. Number three is free throws attempted. The free throw in college basketball is the highest percentage shot per possession. If we can take more of those than our opponent, it gives us a better chance to win. And four is three-pointers attempted. The three-pointer in college basketball is a massive weapon and if we can take more clean looks from free than our opponent, it gives us a better chance to win. Well, Coach Lundy and his staff, after breaking down a decades worth of film, figured out that when they come out on top in those four categories, they win 97 percent of their games. I'm going to say that again because I don't think y'all think that's as cool as I do. When they come out on top in those four statistical categories, they win 97 percent of their games, which means statistically and mathematically they are almost unbeatable when they do those four things. So now I'm going to ask you lovely folks a series of rhetorical questions. What do you think Coach Lundy and his staff talk about? Emphasize and reinforce every workout, every practice, every film session, and before every game. Those four things. What do you think Coach Lundy and his staff use to design every workout, every practice plan, every film session, and every game plan? Those four things. Coach Lundy and his staff never talk about winning, they never talk about trophies, they never talk about banners, and they never talk about championships. They only talk about those four things. You know why? If they do those four things, the winning, the banners, the championships, and the trophies will all take care of themselves. They focus on the process and I want you all to be able to take that example and apply it to your businesses. Get crystal clear on what winning looks like to you, what your North Star is, and figure out the measurable analytics and the measurable positions and roles that members of your team need to execute on a daily basis to increase the chance that you'll reach that North Star.