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Published on May 25, 2014
Want to draw participants to an event? Or attract potential customers by launching a new product? Thinking about rebranding your company? We'll take that to Twitter, Facebook, Google+, LinkedIn, YouTube, and even Pinterest.
Today, something like a product launch is not just a carefully-planned marketing event where you would expect lots of freebies, drinks, photos, and sharp dresses. And it's not just about inviting major media personnel to cover it either -- the Internet way is done quite differently. On the web, you have to be able to draw EVERYONE's attention, and we can't stress this strongly enough, be extra creative.
For instance, introduce promo deals as an incentive for users who will follow/like/re-tweet/repost/mention your brand. This is one surefire way to increase brand visibility. (In fact, every time you use the word FREE you just have to sit back and watch it skyrocket.) Plus, each user that mentions you or your brand becomes an ambassador for everyone can read and comment on it.
It's a given that the higher the count of connections your account has, the higher the conversion rate is (more possibility of clients target market). But of course it's not enough that you have numerous connections, it's more important to have the right ones. Making a positive stir by creating something that draws attention to your content and encourage others to share it is great but you have to handle it smartly. But that's not to say be sensational in a way that will make you infamous (we're not really a fan of the bad-publicity-is-still-publicity routine). LGO has ample experience and established accounts in place to start a wildfire of influence and let it take its natural course.
Since LGO specializes in SEO campaigns, this one's a no-brainer for us. We could easily promote your brand online. We know how this thing works.