 Once people get a little bit of taste of that success or like oh shit we can do this and it's like gasoline on a fire so you go when you get in over your skis but then you do something and you do it well you mess up and you still do it well yeah and you're like wait a second I can do and then that's like goodbye. I just watched the movie air and on it they give like the tenets of Nike yeah I think number six or something was like um results are perfect the process will never be perfect just keep moving and I was like that's exactly it that's exactly the thing the process always sucks