 Welcome back to itw extra powered by jsa. We are here live at itw 2023 and national harbour. This is day three of our broadcast our final day We still have some exciting interviews for you and joining me live on the expo fuller is ed galvin He is the ceo of dc bite ed welcome to itw extra powered by jsa. Thank you very much good to be here Yes, it's great to see you here. I know you were just at data cloud in monaco not too long ago Now we're here at itw So you're enjoying the show so far. I mean it's it it gets bigger and bolder every year, doesn't it? It does. It's fantastic. I what it's it's we're in an industry which is is is evolving so quickly And being able to not just look at our own particular area, which is the data centerfront But looking at how it interfaces with the the network with the telco side. Yeah, it's fantastic Yeah, it's been a fantastic show one of the biggest itws to date um, and you know I've been hearing a lot and peeking around on your website about how dc bite demystifies Uh, the data center industry Why don't you talk to us a little bit about that particularly? I found this quote when we first came on the scene obtaining accurate industry information Was virtually impossible Can you dive a little bit deeper into that for us? Yeah, I mean look it was Yeah, the industry has grown incredibly quickly and so fast, you know eight years ago We were talking about people barely acknowledging the existence of their facilities. They felt that secrecy was the first line of defense for for for their operations And you know like it or not there is we're in a situation now where Uh, digital infrastructure data centers, they are in the limelight and With dc bite what we've tried to do is to Help the industry, you know surface out understand that we are now a established industry and It's healthy. It's more productive in the long run for us to be able to Organize view And and rationalize the industry otherwise It's always going to be something which has a lot of mystery and opaqueness and making you know from our side making Any any sort of decisions that are made from a less informed position are always going to be worse decisions well I mean you talked a lot about the growth rate of the industry and we've seen it like you said over the last day years just completely come to the forefront and It's going to only continue to grow right so we've been hearing a lot about that here on the floor Why don't you talk to us a little bit about how dc bite? Is taking those insights and that growth and how are you bringing that to market? I mean the first thing that you got to do in this industry because it's growing everywhere is to be everywhere There's no substitute for that. So we can't We're a london-based firm, but we can't do global You know we can't do global research from just from london So it's it's getting people in every country getting the right languages the right cultural skills Being persistent not just looking at what's there right now, but it's also looking at what's coming up in the future there is a Because of the way that the industry is evolving. It's not having any prior assumptions It's very easy to uh, shall we say get the you know get the uh the the the data to fit the model and that's uh in an industry which is You're quintupling in size every every five years. That is a risky business to go by Yeah, it is and you know you just mentioned you are a global company I'm expanding rapidly uh in your own right and there's thousands and thousands of data centers now across the world So how are you working to gather and compare this data? across all these key markets Regardless of location Uh, a lot of it is is working through a lot of shoe leather these days. Uh it's it's funny, um companies will say one thing and uh, there may be a a slight variation on what's going on in reality So it's it's multi-layered. It's as much about looking at You know building those relationships around the world making sure that we become seen as that trusted partner for them But it's equally getting on the ground It's looking at these sites looking and visiting the the tier two the tier three markets as much as your visit You know visiting the the the tier one markets. Uh, you can't just uh, you you can't just rely on Looking at those core one, you know tier one markets and then assuming that that everything else Uh, you know doesn't need to have the same level of scrutiny. Yeah, so true I mean the tier two and tier three markets are Definitely exploding and showing a lot of growth as well. Is that what you're seeing? Oh god. Yeah. Yeah, and and in fact, it's it's it's even more than that when you look at, uh Where the the highest returns are to be found It's it's not in you know building another data center in ashburn or or london It's going into those markets where there isn't that established player where you are Ultimately solving problems for the hyperscalers. Yeah, they they want to get into these big markets and sorry into these these Markets with a lot of opportunity But at the same time you want to be making sure that you're you're able to to solve those problems for them because They can't go in there. They don't know anything about those about those markets already and that's what your research provides. Correct. Yeah Great So all this talk about what you do what dc bike does Can you share any insights in particular? We talked a little bit about tier one There's you two three markets, but let's get a little bit more geographically Specific here, right? So what does it look like for the u.s. Market compared to Where you where you're based in london and imia and apac and you know We're hearing a lot about these markets. They're emerging. They're exploding. Why don't you give us some key insights there? Sure. Yeah, so The u.s. Is a north america is a huge domestic market There is a lot of opportunity And that can be a blessing and it can be a curse because what it means is that because there's such a lot of opportunity to be exploited within within north america it means that Comparatively it's much harder when you go outside of north america and going into europe and asia where Everything is done a little bit differently Where there may be Ways of thinking ways of doing business that are not quite not quite the same And for us, it's it's been a it's been a learning curve. Amir and apac are intrinsically Already very international markets. There's a lot of u.s. Companies who have Have come to europe and asia america and apac But we haven't seen that going the other way So For me it's been fascinating seeing this entire Enormous industry this enormous market and seeing that there is a different way of of doing these things So, uh, it's it's it's been great, but uh, it's it's like, uh, it's like Uh a very large significant learning curve compared to just viewing it as another region like when we first went into middle east When we first went into southeast asia, for example, it's definitely not just any other region for sure It is it's it's we almost we almost carve up the world into When we talk about apac really it's apac without china And I think when we're talking about the americas, it's the it's it's the americas almost without North america, you know in terms of how how different each of those markets are So true totally different and thank you for doing all that you do to Help data centers and the industry learn and gain insight into these markets It's critically important, especially as the industry Continues to explode and grow. Yeah. Is there anything else that you wanted to add today? No, it's uh, I just want to thank everyone who has taken the time to uh to to meet with us on the trip. Um, we We're we're in learning mode right now. Um, we've completed our first Uh, our first review of of the the americas markets That's the not just the tier one markets for the tier two and tier three markets, but we're very much Coming to uh, coming to the region in in learning mode Open to suggestions opportunities anything like that that that we can help with So yeah, um get in touch And how can viewers get in touch? Well We're very active on social media. So you'll see a lot of Uh market spotlights and little information pits of uh, you know Good insights that we can provide on things like linked in in particular Um, but reach out to us directly come on to our website. Um It's an open door. You know, we're we're we're here to talk and uh, And discuss your your challenges and and how we might be able to help and the website is dcbite.com dcbite.com edits bites with a bites with a y Bites with a y b y t e Yeah, uh, and it's been such a pleasure Having you here on itw extra powered by jsa Thanks for all you do for our industry and all the great insights and research Uh that you are providing And thank you viewers for tuning in to another episode of itw extra powered by jsa live from itw 20 23 happy networking