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Welcome to The Customer Activated Enterprise

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Published on Oct 6, 2013

Bridget van Kralingen, senior vice president, IBM Global Business Services shares highlights from IBM's new C-suite study: The Customer-activated Enterprise. Download a copy at www.ibm.com/csuitestudy

In this video, she talks about an emerging trend: how CEOs are looking to customers to drive business strategy and better understand critical market shifts.

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