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(Part 1 of 3) The Importance of a User-friendly Website

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Uploaded on Mar 1, 2011

Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website.

In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site.

Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.

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