 Okay, so in today's video, what we're going to be doing Gabe is we're going to be running our first conversions ad. So this is when we really start to go into our local audience and bring value on just educating that local audience on the process of selling and giving away a free seller guide. So here's what I want to want to want to also do is I want to kind of set the expectations and I want to kind of, and I want to kind of just write really just lay down the reality of what this what what ads are all about from this point on, because of most many many most people not just agents but just every anyone in general that were that anyone that comes over here to run an ad. They automatically just think that the one ad is going to is going to bring leads, and it just nine out of 10 times it doesn't work that way. This is the beginning of a process. So, as we roll out this first ad, what we're really getting out of it is data leads leads could be one thing leads on a first ad. Sometimes they don't even come on the first ad. On the first ad, the second ad, sometimes even the third ad what it's really all about is the data is is the fact that, okay, we have this video up, and we're going to be doing the video here will be posted here in a second. But but but what I'm talking about is the fact that in the first few ads of us doing that. It's about the data. It's about now, as we target a local audience. Let's say the video it's one the video is one minute. So what we're really getting out of it is the data, which is the custom audience. So if I put out a one minute video the video that we're going to put up right now, let's say it's one minute. What we're getting out of that is the percentage of people that are watching a percentage. So if it's a one minute video, we're going to capture that audience of those who are watching it for at least 25%. That's the data. So now that we have a learn more button. So now we're going into conversions now we're going into lead capture now there's going to be a learn more button, where people click on it and go to your web page. Now that's also more data. So now what we're going to be getting out of this is those that are actually clicking, going over to the landing page, but for whatever reason didn't opt in. So that's data. So in the first ad, we're going to capture that data in the second ad we're going to capture that data. So what it really comes down to is a long term play. Now I'm not referring to months as far as long term. I'm just talking a few ads, three, two, three, four ads, like we have to roll out where where where our whole objective and what was our objective with this first one that was your first intro video right there. The objective with that one was to capture the audience. So it's if it's a, if it's a, how long was that 26 seconds. Yeah. Okay. So 26 seconds we capture an audience of those who watch for 15 seconds. That was worth the data that's the data. So now we take that data that custom audience and we're going to show them this next ad. And that's how it works where it's like, you have to also look at it. A lot of us when we advertise we tend to not even, not even. We tend to, we tend to not even look at it anymore from a consumer's perspective. We're all consumers, like we're all consumers I'm on Facebook we're on Instagram we're on social media consuming information all day. So you have to also look at it as you put out your content. You have to also look at it from the consumers perspective, where, when was the last time that you actually saw something for the very first time, clicked on it and gave up all your information. You very, very, very rarely ever do that like I cannot tell you the last time I saw something for the very first time, clicked on it and fell in love with the information. Right. So, so what I'm trying to really really say is again I'm trying to set the expectations where it's like now we're going into your local audience we're going into your local backyard, where we now have to build that relationship we now have to stay consistent with running a handful of ads so that local audience can continue to see us and know that you're an authority. It's going to take it's going to take a few times for that individual to see that's why the custom audiences are so important, because now we're going to be to create the custom audience of those who watch this one, create the custom audience of those who watch the next one, create the custom audience of those who watch the third video. And before you know it when we're on our fourth ad and we're retargeting everyone who's been watching our past three videos. That's what creates the magic. That's when that local audience is like man I keep seeing this guy. This guy keeps talking about one topic. This guy keeps educating me on the process of selling. And this guy's also saying that he's given away a free download. This is the fourth time I'm seeing him. It seems like he's in the city we live in Culver City ourselves honey. Let me let me download his offer and see what he's talking about. But that took a few times of seeing you. Right, so it's not one magic ad it's not one magic video that's going to capture 57 leads for us all of a sudden, especially in the very very beginning. Right, and so when what I've seen after after consulting thousands of agents, thousands of real estate agents, particularly thousands of agents, I could teach them all the tech, I could teach them how to run the ad I could teach them the customer audience I could teach them the pages the landing pages culture all that I could teach them all the back end tech side of it all. But where I see everyone dropped the ball is the consistency of putting out an ad. That's it they'll put out an ad or here and then and then life happens business happens kids or you know whatever life gets in the way and they don't put out the next ad. And then and then or they expect that that first ad to bring in all the leads and for them to get rich. It's like man it doesn't work that way like you're creating a brand. So we have to continue to brand ourselves in that local area. It's either this game, it's either you keep putting out videos to your local audience every week, or you go out there door knocking. Right, you know I mean, so this right here is by far the best in my professional opinion, but I just want us to stay consistent. I want us to, I wanted to set the expectations where it's like this is a, it's a consistent thing. Before you know it after a few videos that whole town is going to know who you are. And that's what it's all about is the consistency so we've been consistent so far now we're finally on this conversion ads so go ahead and post the video. And this word all starts it comes down to record that video on your cell phone transmit over to your computer and then upload it over here. On your business page. So yeah you can you can write the same, you know, line you had earlier. And then and then we'll just, we'll just go from there. I would like to add some value to your life. Yeah, so let's let's break this down if I would like to add some value to your life. If you're planning on selling. My name is Gabriel, let's add a little bit to that. My name is Gabriel and I am your local realtor. Watch the video below. And at the end, or let's say I would like to add some value to your life. If you're planning on selling my name is Gabriel, and I am your local realtor. I put together a free 2021 seller guide that I'd love to give you, or I put together, I put together a 2021 seller guide that teaches you different strategies on selling your property and I would like to give it to you for free. Something like that. So we want to we want to kind of put that in the text. And we don't we don't always need to write a huge story right here. But maybe a few sentences and really putting our message across here, which is the free download download I want to give this to you for free, putting that in there is really is really important. I would like to add some value to your life. If you're planning on selling. My name is Gabriel, and I'm your local realtor. I put together a 2021 seller guide. That goes over this this this and this, however you want to name that I put together a seller guide that that goes over the top strategies that I consult my clients on when it comes to selling their house at the highest price point possible, or at the highest price possible or something like that. I would like to add some value to your life if you're planning on selling. My name is Gabriel, and I'm your local realtor. I put together a 2021 seller guide that goes over the top strategies that I consult my clients on to sell their to sell their home at the highest price possible, or at the highest price point possible or something like that. A 21 seller guide that goes over the top strategies I consult my clients on. That's review. Okay, so I would like to have some value to your life. If you're planning on selling my name is Gabriel and I'm your local realtor I put together a 2021 seller guide that goes over the top strategies that I consult my clients on. When it comes to selling their home that I consult my clients on when it comes to selling their home in today's market. Okay, what my clients on when it comes to selling their home at the highest price point possible, or at the highest price possible, or something like that. That I consult my clients on when it comes to selling their homes, either in today's market, or selling their homes at the highest price possible. I mean their home to the highest price possible right. Yes, or some like that does that does that make sense that the highest price point or clients on when it comes to selling their homes. Yeah, selling their homes at the highest price possible price possible. Yeah, it sounds better. Yeah. Yeah, see so doesn't sound right. Okay, so seller guide to give their strategies that it comes to my clients on when it comes to selling their homes to the, when it comes to selling their homes at the highest price. Yeah, that's possible. Yeah. Right. At the highest. And I think highest is highest even a word at the top at the highest. Is that correct. Comes to selling their homes. Is it correct highest highest. So that's not that's not height. That's not how you spell it first of all but I wonder if that's even a word highest, the highest. When it comes to selling their homes, highest when when it comes to selling their homes for top dollar. Oh, or, or when it comes to selling their homes for top dollar in today's market. That's it. Perfect. So I would like to I would like to add some value your life. If you're planning on selling my name is Gabriel and I'm your local realtor I put together a 2021 seller guide that goes over the top strategies I consult my clients on when it comes to selling their homes for top dollar in today's market. Boom, that's it right there. Now let's capitalize that the s and the G in seller guide. Okay, so I put together a let's let's put the word free I put together a free 2021. Yeah, I put together a free to perfect perfect. And then so now hit the little, the little image the little the green little picture yeah right there. And that's where you upload the video. So click that. And then just go ahead and grab the video. Okay, so now what we're going to do is we're going to click on video options and try not to click too fast real quick because I got to walk you through this part. Okay, click on video options. Yeah, this one's good man. This is really good. See, there's a difference either. Yeah, I've been working I thought about you know, looking at anyone. Yes, man. I'm thinking ahead. Good, man. Good, good. This is perfect. This is how you want to be thinking good man. Good, because, because you can at one video type is in front of a wall, like you had the background. Yeah, no, no, I thought it's not attractive. I don't know it was my first time, bear with me. No, no, no man you're good man, you're learning. We're all learning. I'm learning with you. It's a process. I actually am excited to learn. Yes, man. This is good stuff and I'm telling you gave that and that's why someone like you that has that has a full time career and now you're building a real estate business. This is how you leverage man. These, these, you're gonna have thousands of people down the street watching this while you're doing other things. This is leverage thinking David I don't know if you might be interested to propose the company I am. They have like 400 ages maybe we can be like a division to help them. I want to talk to the CEO. No, seriously. Yeah. Are you interested? I mean, yeah, yeah, yeah, we could do that together and we'll Yes, yes, we'll think of a package we can both exactly for sure. I'm in. I have not I left my voice more ready but I want to talk to you. I haven't done anything. Okay. Yeah, yeah. We can present that a nice one. Yeah. And that could be even a spin where yeah either whatever you know we could I mean I'm not I don't care about money at all man I'll I'll I'll give you all the profits I don't even care. No, no, no, no, one way we can save it. No, I need to know what one way we can spin it is that yeah if we were to coach everyone and and they all need landing pages. They'll all go through your cartridge link and you make the commission on all the cartridge accounts. We have I have a lot of ideas I can give you on that. Okay, sounds good. Sounds good. Whatever you think it's appropriate. Yes. So now click on video options, video options. What is that right there on the picture on the video video options. Oh, so yeah, click on that one. So here's why this is so important is is uploading it on a computer upload net first, because these are the important edits that need to be done before we go and run the ad because the moment we go and run the ad, we can't do any of this as far as the editing. So if you messed up on the text, we better find out that mess up right now because again when we go set up the ad we can't edit the text anymore. So that's why it's so important to put it here. And another reason why I put it here first is because when that ad turns off, at least the post is still here. Right, some people don't even put it on the business page first, they just go straight into the ads manager, run the ad grab it from their download folder, run the ad, and that's that. But the reason why I don't do it that way is because the moment you turn off the ad, the video is nowhere to be found because you never put on the business page. Correct, right so put it here first. Let's do the edits and then we go run the ad. So it's evergreen it stays here forever. So here's what we want in the video title. As the ad runs that video title. It's what's at the bottom left of the video. It's a little call to action it's one line. Attention maybe website or attention you could you could you could put attention you could put something like free, you could put something like like free free 2021 sellers guide for everyone on the west side. Free 2021 seller guide or sellers guide however you put it do you guys call it with an s is it sellers guide or is it seller guide. Seller guy, I said seller guys but yeah. Because some say sellers, I don't know because it's just yeah I see what you. But but I'm just confused on what is it the I know a lot of people I saw because it's the seller I mean the guy who said I see what you did. Okay, so free 21 free 2021 sellers guide for everyone on the west side. Perfect. Okay, so that that was really important because again, when we go run the ad, we're not going to be able to do that we got to do everything right here. So free 2021 seller guide for everyone on the west side. Perfect. Okay, now. In fact, let's do this let's capitalize each each first letter let's capitalize the f capitalize the e capitalize the o clock capitalize it. Yeah, let's let's let's let's let's make it stand out just a little bit. Perfect. Okay, so free 2021 seller guide for everyone on the west side. Perfect. And then capitalize the tea. And then what we want to do is we want to, and that's a great thumbnail that that that that that that screenshot right here that's that that's a great thumbnail. Yeah, that's what my wife did it just see if there's anything else click on change thumbnail and see if there might be another another part of it. So if you hit change, change them now you'll now see a little slide. So go ahead and go to, yeah, choose from video choose from video. And then now you have this slide at the bottom where you can just, it's a skill where you can just slide it over and choose it. Choose. Yeah, so there's many different, different shots that you can you can choose from. Oh, I don't know which one someone with open eyes maybe. Yeah, yeah, that's a good one too. Okay. Yeah, safe. Perfect. Perfect. Okay, so, so here's here's something to keep in mind just for the future. Okay. From from the next video and on. It has to be more than 15 seconds. Oh, pass me more than 15 seconds. It has to be at least a minute, at least a minute. I don't want to borrow them but no you're not boring them at all not at all not at all don't even think that you could be five minutes 10 minutes to tell you the truth. You're not boring anyone at all at all. Remember, we're not looking for everyone we're just looking for that small percentage of people that watch it. But what we're really looking for is the percentage who watch 15 seconds of a one minute video. Okay, God, right not not 15 seconds of a 15 second video. That's that's fine but there's not too much you can really educate me in 15 seconds on. I mean, so, so yeah in the future you want to you want to really look at this you're now a teacher gay that's what you are man you're a teacher. You're not just a real estate professional you're you're a teacher, you teach people on what it takes to buy you. Right so as you put together these videos, look at it from that perspective where it's like okay what can I teach this audience today about selling. At times that well that's what my YouTube videos turned into and that's why they're so damn long, because I'm teaching, I'm not just pitching you something, I'm actually teaching you how to do the damn thing. Right so now yours don't have to be nowhere near that long but but at least one minute. Okay, I need to change my state of mind. Yes. Yes, so, so, but this is good this is good. So we're learning and this is this is the first one so we're going to get better. So click the blue one post. Okay so now, but you know what let's double check everything in the text everything right the text, everything look good. Yes, text. Okay, so everything good right there right no nothing's missing. Okay, post. Okay good so now we have it on the page. So now we will want to do is want to go back to the as manager. And then we're going to go in and set up that add. So yeah that tab right there. Okay perfect so now we'll come straight over here, and then go in, go in X out the one selected one selected one selected the blues at one selected one selected one selected exos. Oh yeah yeah just exos out. And those are those are those are there because you have a box checked. So we want to make sure we're out of that first add. And now let's turn everything off turn the blue shaded to gray. Yeah do that on the on that one and then click on the middle tab. And then add sets right at the top, the middle ad sets click on that one, and shade this one to gray, and then do the same thing for the campaigns to the left campaigns. The tab at the top. These are three tabs so you're going to always hear me referring to the three tabs campaigns ad sets ads. These are three tabs. So, you always want to make sure when the ad is off always make sure that that is shaded gray. Okay so so we're good there so now, one selected one selected one selected let's exos out again one selected get get rid of those blue ones. And then we'll, we'll click the green one and start this next ad. Okay perfect so now create. Okay, now is the fun part I know. Yes so we're going to go conversions. And then, and then continue. Yep, and then we'll just name it over here. We'll just give everything a title from this point on so we're now in tab one, which is the campaigns. And that's all these three steps are is those tabs. So we're in the campaign tab right now so at the top go to name it, you know, outside on the boat dock, or whatever like, right. And even put even put video put video one put put video one or, or you know let's get even more specific, and then in parentheses put conversions in parentheses. Just go ahead and put conversions. Perfect. Okay, so special ad category go ahead and turn that one to housing. You'll always go housing, and then next. Perfect. And then we'll come to the second tab, which is the ad set. And this is where at the top, we'll just simply name it, name it Culver city, you know name it just like we did the other one Culver city $10 a day. You can just name that because that's where we're targeting that's our budget so it's just a nice little description for the title. So we're going website that's fine and then there is your conversion event, the seller guide, the seller guide leads. And so we're fine there. And then we're going to scroll down. And we're going to just go ahead and change the light change the daily budget we're going to go lifetime. We'll go lifetime and then we'll just change the the number to to 70. And sometimes by default it changes the dollar amount but let's find out. So today's August, August 28. What I would do is I would set it to start tomorrow so it's always the next day at 6am. I always want to give Facebook plenty of time to to approve the ad. Okay, perfect. Okay, good. So we'll always go seven days out. And then 6am. Okay, perfect. And then what we're going to do is we're going to simply. Yeah, on this one will just simply, we're not going to put any custom audiences right now we're not going to do any of the custom audiences will leave that part blank we're going to go to locations, the United States, let's change that to Culver city. Yeah, Culver city, perfect. Yeah, type it in. But you want to X out that United States at the top. Oh, select this or Yeah, always go with the drop down. Yes, always go with the drop down. So 20 miles or Yeah, yeah, 20 miles is good. That's a, that's a good amount of ground that you covered that you would cover their 20 miles. Yeah, always hit enter. Yeah, 20 and then enter. And that's it. And then what you want to do is yeah the drop down people living in actually that's a very important one so the drop down above Culver city above the 20 miles that drop down. This is very important because they're all different people living in or recently in people living in people recently in people traveling right they're all very different. So you're going to always go since we're going after sellers we're going to always go with people living in people living in. Yes, and then what we're going to also do. Yeah, so scroll down. So we're not going to change the age we can't change gender, the detail targeting we're actually going to put in a couple words on the detail target. Yep, edit that one. And the the the we're actually going to do two keywords. One of them. So go ahead and go back up to go back up to the detail targeting click inside the box. So, yeah, right there click inside that box, all add demographics yeah right there. We're going to type in home improvement, home improvement. And we're looking for the interest home improvement there it is there. Perfect home improvement. And then what we're going to do is we're going to click out. No, no, no, just just one word home improvement. Oh, it is there. Yeah, it's there. So click out. Yeah, and then and then you're going to narrow the audience. So let's narrow the audience. And the next word is renovation renovation. So I type it. So it's. Yeah, so it's actually the bottom one that that bottom one. Yeah, that one right there. Type in renovation. Try hitting backspace. Let's see. Is it that bottom one. Okay, okay. And that was interest. Okay, perfect. So that's our target man we're targeting people in this particular case, click away, get rid of the drop down. Move that drop. Yeah, get rid of that drop down. Okay, so we're targeting people that have shown an interest in home improvement and renovation. So anyone that has an interest in those two keywords, you know, is likely to be selling, you know, so we'll start with those two keywords for now and then we can always work on and here's another another thing too. Here and here's something you want when it comes to testing like whenever you hear and now that you're diving into the whole Facebook ad and really now your mind is going to start getting acclimated to this type of community and you're going to start opening up to just the possibilities and the endless possibilities of marketing in this particular arena of Facebook advertising. When it comes to when you ever hear of testing testing different Facebook ads testing split testing seeing what works. The way you split test the way you test to see what works. One way is the ad right that's the obvious way is the video one one way to test is the actual ad maybe that ad wasn't the one maybe we need to do another video. Right. That's one way to test the second way to test which is how most people test is with the keywords. So, putting one word for now is what you want to do, because when you fill up the whole thing with a bunch of different keywords, you don't know end up you end up not knowing what word is the one that worked. So, as I teach you and as we move forward through our next few coaching calls, I'm going to teach you different keywords and different ways to test these keywords. So, for example, right there where it says home improvement right below home improvement click on suggestions. So as we put an art to the right suggestions. As we put in our keyword, we can hit suggestions and now Facebook is going to give us all the other similar words. Interior design. What's the other one renovation renovation real estate furniture, home repair, right so home repair could be a good one. So, in the future as we move on we'll start making notes of all these different words, because these are different words that will be using as we set up different ads. Right we don't do it now, but but that's how you split test that's how you test you test on different words. That's what I'm trying to say. So, in this case what we're doing today is we're going to test these two keywords home improvement and renovation. But there's a bunch of keywords here that Facebook suggest suggesting and we can start working some of these words in the future as well. Okay, so let's scroll down we're going to we're going to let's leave it automatic placement we're going to leave it automatic placement at the bottom, we'll leave it there and then just hit next, that's it. So, we're going to hit next. And then we're on the third and final step. So over here, we're going to simply connect. Yeah, go to click on click on that and go to the Instagram account and, and that's that perfect. And then right below you have add setup create add click that drop down, and you're going to go with use existing post, because we posted it over there first and now we're going to select post and we're going to choose that post. Okay, so it wasn't there just yet so here's what you do so here and that's why I'm glad this is this is actually pulling up like this. Sometimes, we just posted it, and it actually takes a few minutes before it's actually on the page when it's a video. So what we ended up doing is we ended up coming here right away, and setting up the ad. So, it might the video might not have been on the page just yet. And that's what this is showing us is that the video wasn't there just yet as we came here and set this up. So whenever it come over here and you click on select post, and that and you don't see it there in the drop down. All you do is go to your business page. No, leave that leave that there, go to your business page. No, no, no, you already have it open it's already open to the left. Oh, yeah, so refresh this page. And now it should be here at the top over here on the page. And so what we want to do is go to scroll down. Yeah. Okay, so now what you're, what you're going to do, because it's not over there in the drop down, you're going to click on the video, you're going to open up the video expand it go then click on the video let it open up. Not that one just click on the video click on your face click on the video. Okay, so pro positive. So, as you open it up. Go to do it again open it up. Okay, pause it right here. So as you open up the video up there at the top, your domain, the link, the URL, you see the numbers. Copy those numbers. The 206 copy those numbers at the top the URL. Oh, just the numbers. Okay, just the numbers. Okay, copy that. Now again, you're doing this, because it didn't show when you select post. So go back to the as manager. And now what you're going to do is you're going to close this one close this one close this tab, go back to the as manager. Okay, so now right below the red triangle, you see enter post ID, click on that. Enter post ID right below the red triangle. Enter post ID. Okay, so go ahead and paste it in right there and submit. Okay, so now copy that number. Copy that number in the red in the red copy that number. Yes. No, the number in the red in the red. Oh, yeah, so copy that number and paste that number in. Oh, so why, why submit. Okay, so are you sure you're copying the exact number so make sure there's no spaces make sure you're copying the exact number. So from the red, you copied it here but yeah, you copy that one out that one's fine. But as you came over here and copied it in the red, make sure go ahead and paste it. So what happened. Okay, so that's what you got to do you got to grab the number. Grab the number come over here put it here and then it'll give you what what what they'll give you another number and use that one and then there it is there. And that's when that's that's because we posted we just posted the video so we had just posted that's why you what you what you could have done or not not that you've known I mean now you know from this point on, but it's not like you knew so I'm not blaming you or anything, but for in the future, put that video up on the business page maybe a day before. Got it. Right, we did it super fast and that's why Facebook wasn't reading it. We had just put we had just put it up there right so sometimes it's going to be okay this post ID is going to be okay to be used for this. Yeah, the video is right there that's it hit continue. Okay. Yeah so now we're good. So that's where the post ID would go up there, and then there is the ad there's the post there's a video so now what we're going to do is we're going to scroll down we're going to add a button. So the call to action, we're going to click on add button, and we're then that's going to be your landing page. So go to cartridge grab your grab your landing page, and that's that that goes right there. Perfect and then update post update post and then now we'll simply. Yep, we'll update and then now we'll come down and just simply make sure that our pixel. Okay so you haven't selected. Okay scroll down scroll down scroll down okay we're good. We're good. Okay so you haven't selected a domain that protect your events. Actually yeah we have we've already we've already done that part. Yeah so we're good there so hit publish public. Yeah, let's see if you get stuck again. Actually no it should go pretty should should go pretty fast. And if it does then we'll just publish it from another tab. Okay it got stuck so no big deal go go ahead and go to open up a new tab. So yeah so whenever that happens it stuck it stuck in the blue publishing one of just open up. Go back to the ads manager. And then you'll just simply publish it from over here. Yeah there it is in the top right. So just hit that blue button. No not no not that the top right, the blue button. Publish publish yes. Okay perfect now just close out the other close out the other window. The other tab. This one. Yeah close out yeah you can close out this one close out this one. Okay perfect so now go back to. So here's what you want to do right away here's what you want to do right away the moment we just published it three of three it's green everything is scheduled we're good. What you want to get in the habit of right away is going and setting up a custom audience. So now we're going to click on the three lines to the left. And we're going to go to audiences. So all we're doing is building up audiences all these audiences audiences that are that are watching these videos. That's that's that's what we're doing here and then and then and then as we continue to drive traffic to the landing page. And once right there which is, which is seller guide visitors only that audience is going to continue to build as well because now as people keep seeing the ad they're clicking they're going to the landing page not often in for whatever reason, that audience is going to continue to build the seller guide visitors, but also we're going to keep adding more video audiences. So click the blue one to the left create audience and go to custom audience audience right. Yeah, you can you can go from there you can go from there but it's yes audiences right here, but no we're already here it's the blue. Click out of here would you I don't know what you clicked on click out of here, get out of here get out no no no just click click away. It's the blue button to the left, and then click on custom audiences. And then so right here you're going video. And then next. Okay so now all you're going to do is just simply hit the drop down choose a content type. And then go with. That's why with 15 second. Yeah, like, we got to we got to know. So, so in this case we're looking for an audience who watches the whole damn thing. You know, because it's 15 seconds. So no more 15 second videos, but you're going to have to go with that one 15 seconds go with the 15 second one. And then choose videos right at the top in the blue choose videos. And then just go to find that video. Perfect check the box and then confirm. Okay, and then give it a name. So go to an audience give it the audience name, and just, I would name it the same as you named the ad, which was outside on boat dock video. And then in parentheses in parentheses you'll put 15 seconds. Okay, now the retention, I would change the 365 I would, I would probably put, I would probably put maybe 60 days, the longest 60 days anyone who's watched this video in the past 60 days remains in this audience. Because anything after that people are not going to remember, you know, so create audience that's it. Perfect. Okay, we're good. Okay, so now click on done. And that's it. That's so now we're going to click the three lines to the left. Let's go back to the ads manager and let's just review it real quick. So ads manager. Okay, perfect. And then so now we have it there at the top, we see check the box to the left of the blue circle. Okay, so this one, we're in the campaign tab right the tab tab everything is tabs. This is the campaign tab we're scheduled, click on the middle tab adsets. This one over here. Scheduled that means it's already been approved Facebook already approved the category of housing. They've already approved the budget the targeting the conversion event that's all in the ad set and then and then to the right the third tab the ad. This one will be still in review. So now they're reviewing the video so click on the third tab to the right ads for one campaign. So this will be in review so Facebook, though email you later on today maybe in a few hours and that email will be titled your ad is scheduled or running. And that's when you know it's approved and it's ready to go tomorrow morning. So one thing you want to do real quick go to Cartra go to the Cartra tab. The page is really quick, but any any questions on the conversion ad. Pretty straightforward. Okay, good.