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Published on Sep 13, 2012
After "Caine's Arcade" went viral, we started Imagination.org & launched a Global #CardboardChallenge to foster creativity, play, and imagination in kids everywhere.
UPDATE: Thanks to you, our Global Cardboard Challenge has become an annual event that has reached over 850,000 kids in 80 countries! Thank you for sharing and helping this reach kids in your community. Let's foster the creativity of every child!
*DAY OF PLAY DATE CHANGES: Our Global Day of Play for our Cardboard Challenge has become an annual event and the date changes each calendar year (not always Oct 6), and usually falls on the first weekend of October to commemorate the anniversary of the flashmob we did for Caine's Arcade. Check http://CardboardChallenge.com for updated info.