 Getting on platforms early is overrated. I know that there's this first mover advantage when it comes to should I get on TikTok, should I get on Triller, should I get on Dubsmash, should I get on Rumble, should I get on Discord, all this stuff. You're like, I heard that if I get on this platform fast and then when everybody else comes, I'm gonna blow up because I took advantage of it before everybody else. Whoa, whoa, whoa. Sorry, slow your run. Not necessarily.