 Live from Las Vegas, Nevada, it's theCUBE. Covering AWS re-invent 2016. Brought to you by AWS and its ecosystem partners. Now here's your host, Stu Miniman. And we're back, happy to welcome to the program two gentlemen from console. I've got Brad Mandel who's the CRO, Chief Revenue Officer and I've got Bill Norton who's the Chief Scientist and Dr. Peering. That's right. You've got to explain that. Sure, well, Dr. Peering is a moniker I use when I write blogs about how internet interconnection works. Excellent, that makes sense. More, you've got to tell them more than that. Oh, well, what else do you want to know, Brad? How did you get the name Dr. Peering? Why did you come up with that? Yeah, well, I retired from working at Equinix and started working a little bit with the D-Kicks, the German internet exchange in Frankfurt. And one of the suggestions that came from one of my good friends, Frank Orlowski, was you guys should write a blog for our D-Kicks newsletter. And since I explained things very much like, I don't know, like a scientist would explain things like a PhD, very analytical, a lot of graphs and such. He thought Dr. Peering would be a good moniker and it kind of stuck. Well, I think most people at this show probably know Equinix, data centers, of course the Amazon Direct Connect. I've actually been through some of the data centers. I'm an engineer by training, used to work in a very large interoperability labs. I always love when you can go through and see the gear and touch it. Brad, talk about how console kind of fits into kind of the whole ecosystem of Amazon, what's going on in cloud. We talked about some of the networking pieces of it. Sure, think of us as very disruptive software now. If you think about the basement of enterprises, where are those basements today? Some of them are still down in the basement, connected. And a lot of that now is where, virtual somewhere else. And yet they still want the same connectivity, the same security, the same reliability. And we're offering a lot of those solutions now for those enterprises. Yeah, the keynotes here at Amazon, they talk about how kind of the enterprise data centers are shrinking and growing array. Everything's going to the cloud. But we also saw some nuances to kind of the hybrid cloud work. So, you know, network has been one of those bottlenecks that we've seen in the industry for a long time. You know, how are you helping to kind of that agility and things like that? Don't fit into, you know, I'm a networking guy by background, that's not how I thought about it. Yeah, it's really interesting. If you look at the environment and the internet today, you've got two halves of the ecosystem. On one half, you've got the public internet where all traffic is intermingled with one another and these denial of service attacks and such that traverse that path that you care about could disrupt your interaction with the endpoint you want to connect to. That's on the public side. On the private side, we've always seen a private and direct dedicated interconnection happening between the tier one ISPs, for example, or between very large network service providers. They've always been on the private side for interconnecting their networks together. So what we're seeing happen on the console ecosystem now is the same type of thing. Companies that might have a public facing front on the public internet behind the scenes need reliable direct connectivity to the suppliers. And they might have three or four or five different suppliers that they depend on. They cannot deliver the service without those suppliers. So that's what's called a community of interest, a coin, and that connection between those is called a private coin because they own those relationships with those providers. The really cool thing though is those providers on the ecosystem, if they want to be a supplier for other companies on that ecosystem, they're already attached. And it's simply a soft configuration to extend those services to get another supplier that has a front end that serves the internet. It's kind of a neat ecosystem application. Yeah, you know, Fred, I understand why we had that little setup as the explanation why he got Dr. Peering. I think it's a well-deserved one. Fred, the networking industry is probably, you know, out of all the disruptions that's been going on, it's been taking kind of the longest to kind of disrupt, you say software and I think, oh, there's the thing, software defined networking, there's NFV. I had a friend of mine walk through the show floor here and he's like, oh my God, there's so many like underlay overlays, things like this. You know, wow, you know, what's going on. You know, how does what you offer, you know, how do people buy it? You know, how does it fit into, you know, their purchasing decision and how does it make their businesses better? Yeah, so think about the enterprises of the past. They looked at it and said, I have all these apps. I have all this interconnectivity. I have MPLS networks connecting on my branch offices and that's what they had. Now they want that same type of experience but it's now going to 10, 15, 20 SaaS providers. It's going to AWS for my hybrid cloud. It could be connecting to a different data center that's co-loaded somewhere in their network and we're being able to provide that same interconnectivity through a software solution that allows them to connect to all of that basically seamlessly. All right, so Dr. Peering, could you please explain to the class security in this kind of environment? If you were ranking everything, I'm saying, you know, from one to 100, where'd security fit on the list? Number one. Okay, so how does it fit? Number one, with, it's a really interesting thing. The security aspect to having a private dedicated ecosystem, it comes in a couple of different forms. The first form is, on average, between any two destinations on the internet, there are four and a half networks, each of which has routers and links that could be compromised and so forth. And the fundamental problem there is, this is what the security guys call a large attack surface. A large attack surface. Because any one of those things can disrupt you. Absolutely, I'm saying we would talk about IoT is giving us orders of magnitude more attack surface than we have in the past. So please continue. Yeah, so if you go directly, what you're doing is you're decreasing the size of the attack surface down to this one connection. This connection, by the way, is not over the internet. This connection is a dedicated network path between these two endpoints. And it's a layer two infrastructure, which means that the layer three stuff can't address the underlying layer two stuff. As a side effect, you simply cannot attack what you cannot see. All right, what do you think of that? Brad, a lot of announcements here from Amazon. You know, I look at some of the monitoring they're doing. They're expanding their ecosystem. The marketplace is growing phenomenal. Talk us about kind of your partnership with Amazon, how you see it maturing, anything relevant in the announcements this week that we should know about. Yeah, so the partnership with Amazon is very important to us, and we're very excited about it. And as you look at our partnership with them and how they look at us, we're a connectivity provider, but much more. And the reason I say that, we've been talking to a lot of Amazon customers. They are very excited about what we're doing, connecting to Amazon, and then they're additionally excited about the ability, once they're connected to us, they can go to a lot of different SaaS providers. And when I talk to the Amazon teams, that's what they want to provide to their customers. They want to provide an enterprise solution that not only connects to them, but brings more value to their customers and connect to lots of SaaS providers. All right. Please. To chime in on that, the other thing that we're finding is that the simplicity of our solution is actually one of the things that are, it's really resonating with the population here. The idea that you can connect into the ecosystem once and start pointing and clicking at the SaaS companies and infrastructure companies that you want to connect to, merely by clicking a button is really quite important. In the old days, when I was doing appearing, interconnections might take weeks or months to get set up, ordering equipment, deploying it across the globe and such. This is a much simpler approach. It's to really turn key, completely automated. Yeah. How many steps and how much time does it take these days to make a change with what you're doing? It could be instantaneous. That's pretty fast. Pretty fast. And let me add on the AWS partnership, the excitement. There, the announcements this week are unbelievable. The amount of rapid increase in performance and new tools, new feature, new functionality, the rate of acceleration by Amazon is just breathtaking. And it only increases the amount of security you need, the reliability you need, the performance you need, because more and more of your strategic load workloads are going to be in Amazon. And we're going to be the guys that help you connect that together. All right. So Bill, let's look forward a little bit. What do you see going forward? What are some of the kind of challenges that you guys are looking at tackling? Kind of the industry as a whole. Give the homework for the students watching that they need to be ready for next year's test. Yeah, well, I think right now, like I said, we're migrating into this private coin ecosystem where the private side is starting to build out with one company interacting with a whole bunch of other suppliers and another perhaps competitor that's interacting with those same suppliers. Those coins are starting to build up a pretty robust ecosystem for those individual companies. So I think that's going to continue to evolve. The other thing I think would be really interesting is what if these weren't necessarily companies but individual service ports that could be assimilated together much like Nike doesn't actually make the shoes themselves. They're the ones who assemble the marketing team and all the infrastructure to make it work. You might see the same thing with next generation internet services. It's really just a matter of plugging in the right combination of ports on a private ecosystem and then provide a front end on top of that. Really interesting. Brad, any kind of interesting use case or customer stories that you'd want to share? Yeah, I think that in a lot of the verticals we are participating in, healthcare, financial, manufacturing, pharmaceutical, they really are excited about the ability to connect as Bill said, this private community of interest but also just being able to get to their SaaS providers efficiently, securely on a private network that can expand for them. All right, and Brad, I'll give you the final word, kind of big takeaways from the show, things as, you know, something you've run across, conversations you've had, but give us a takeaway. So big takeaway from the show one is amazing turnout. Yeah, you know, 32,000 plus people from last year, 19,000 or so, you can see the evolution, how rapidly people are going to the cloud in all aspects. We're seeing, you know, anywhere between 15 to 30 SaaS applications and enterprises now. And even the, you know, the CIOs and the CEOs that we talk to, they're like, well, we don't have any SaaS providers in our network. And then you ask them a few questions, they're like, well, yeah, maybe we do. And so that idea of security and reliability and performance is just creeping into everybody's, you know, nomenclature now. All right, well, Brad and Bill, really appreciate you coming in with all the education and the explanations and everything here. We'll be back with lots more coverage here from AWS re-invent 2016, Las Vegas, 32,000 people. You're watching theCUBE.