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John Lewis Christmas Advert - Evidence for a dog's head in the box

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Published on Nov 11, 2011

Charlie Brooker has been concerned about the contents of the box in John Lewis's new latest advert.

I tweaked the audio of the advert to bring out the lower frequencies, and to my horrir - uncovered some rather bleak evidence that Charlie Brooker is in fact correct. There is a dog's head in the box.

Listen very carefully at the end.

God help us all.

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