 From culture to culture the system to define implement measure and improve your company culture By Randall Powers and dr. Dante Vaughan Narrated by Dion Graham dr. Dante Vaughan For my wife Hazel and son Dylan who inspire me daily to pursue my earthly purpose from God I love you more than I could ever accurately express and am grateful to fulfill our family's role of husband father and leader For the individuals I work with every day Thank you for entrusting me with your personal and professional leadership development. I become a better me because of you Randall Powers To my wife Beth this book is affectionately dedicated You have walked hand-in-hand with me through this long journey from seeing the problem Struggling to formulate the solution to that time of illumination years later when the answer was revealed to me in a moment Of clarity in the bright sunshine You have listened patiently Tolerated my struggling moments and even playfully partnered with me in the progress of the development of this solution I am forever grateful. I am forever committed. I am forever in love with you Let's get a real Face it many believe money makes the world go round and most business executives make decisions based on their bottom line It's their job Driving increased engagement between leaders and their team members at all levels of the organization is a must for any successful company Therefore your organization must adopt an effective strategy to measure and improve how employees are engaged to ensure desired Performance outcomes are realized many strategies have been applied few have succeeded in the short term and even fewer in perpetuity The answer lies in the C word Yes, the unspeakable word that makes people do a double take when they hear it especially in a professional setting That's right. We're referring to culture specifically company culture Company culture the values we share the language we use the behaviors we display and the connections We have with others the values set the standard for how individuals must engage and interact the definition of the values Determines the behaviors individuals must exhibit within a company culture the shared understanding of the definition of these values and behaviors Establishes the common language used within a company culture the practice of these behaviors Establishes how individuals engage and interact within a company culture However, the reality is many of these executives rarely associate their company culture with their bottom line You'd be hard-pressed to find a mid-sized organization with a large annual budget for a company culture But the majority of businesses investments and initiatives to improve company culture have not been deemed a priority This reality is rooted in a deep history stemming as far back as the 1980s when company culture previously known as corporate culture Was presented as nothing more than a theoretical ideal state to address how stakeholders collaborated or interacted with one another It was used to foster innovation during a time when companies like IBM and Kodak were at the top of their game Why? Because they adopted technological innovations in the wake of the market potential wave realized by leveraging computer technology During this time across a landscape of polka dot socks baggy jeans and big hair Business leaders coined the phrase corporate culture to address the camaraderie and creativity many perceived as necessary to be innovative In the early 1980s corporate culture was first introduced by organizational theorist linda smurchick However, the primary focus of company culture was on the benefits for internal stakeholders Since this has been the focus for most business leaders Until now many of them asked two primary questions when considering the efficacy of their company culture one How does our company culture influence frontline leaders engagement with their employees? two Does that engagement enhance productivity and increase profitability? This focus on internal stakeholders remains pertinent to the culture conversation today As most business leaders would agree that engaged employees are proven to be more productive Disengaged employees cost u.s. Businesses a staggering amount each year a recent joint study that surveyed 1500 respondents Put the figure between 450 and 500 Sample complete ready to continue