 What is up everybody welcome back to the channel shout out to my boy Lucas all the way out in Croatia This guy is crushing it you guys in the ad copy copy writing industry So if you guys need any ad copy anyone to write your emails anyone to write your ads This is the guy to really reach out to and I'm gonna make sure that I link everything below to contact him and get in touch With him and follow him But this guy came across my YouTube channel a few days ago Reached out to me Asked me for some advice on on advertising Facebook advertising and really the direction to take his business And so I was just humbled by by him reaching out. So we jumped on a call and I said, hey, man Here's the first ad you need to run And it's a like ad it's a Facebook like ad and I've been running this ad you guys with clients for clients since 2017 and the way I really just to give you some context of How I even came about this this one particular ad Is because as I started requesting business owners real estate agents on Facebook on my personal profile alone What I would notice is damn near 100% of them would have a low light count on their Facebook business page Everyone's clicking invite to get their personal friends You may have you might have a thousand friends two thousand friends three thousand friends on your personal Facebook page And you're clicking invite to get them to like your page 100% of you guys do that right and and I started I started experiencing that 2017-2018 as I started requesting a lot of friends on Facebook. I just started getting all these notifications every day all day from people Inviting me to like their business page And then when I would go and when I would go in and take a look at their business page 100% you guys and this is a factual actually, you know, I'm gonna say 99.9 Because there's always that point one random page that I'll come across that actually has a decent a decent light count but 99.9 percent of the Facebook business pages and I'm talking about at this point 2024 the making of this video. I've looked at tens of thousands of Facebook business pages and I'm telling you 99.9% of you guys have anywhere from a hundred to maybe 500 likes and those that do have 500 likes have been clicking invite Forever, right just to get a handful of these people that that follow us on Facebook to like our page When the majority of them don't even know us and if you're building a local business these people don't even live in your area Right, so that's when I really kind of went on a mission and really started really Diving more into Facebook ads. I cracked the code on this one Facebook like ad and I've been running the same ever since So I told my boy Lucas. I'm like, dude, let me run this ad with you Let me show you how to do it. Let's make a YouTube video out of it Let's teach a lot of people how to do it because I truly believe this is the first Facebook ad You should be running on that business page So before you go into leads before you go into engagement before you go into into awareness and run video ads Run this like at first and the reason for it in my professional opinion is because it brings credibility to the page when you're running ads Whether it's on Facebook or Instagram and people come over to your Facebook business page And you got 10 likes or you got a hundred likes or in this case with Lucas It's a brand new page. So he has zero likes That instantly loses credibility, right the moment someone lands there, right? So if I'm running lead ads and I'm getting people to my business page Or I'm getting people to whether it's a lead form or a landing page A lot of people are gonna be coming over your business page coming over to your business page Just to kind of see who you are right and and if if there's not a couple things Which I'm gonna point out to Lucas the like added the light count is one thing But then I'm gonna also show him one other thing But if but if the moment they land on that business page if they don't see a big like number instantly again You lose credibility. So this is a very very important ad you guys It's what I teach in my coaching and in you guys on YouTube. You're gonna get this this one step alone You're gonna get this for free. I'm gonna literally walk you a to z with Lucas here I'm gonna walk you guys through how to set up this ad and really blow up that Facebook like Number, okay, and this is not an ad you run every day. I'm gonna be telling Lucas It's not an ad you run every month at all. This is literally a one-time ad and depending on the business that you're in You know, it's not like you need tens of thousands of likes and and followers on your page You just need a few thousand, right? It's just a few thousand to really bring credibility So if you guys have a few hundred if you have a hundred likes 300 likes 500 likes on that Facebook business page follow my lead on this on this video Okay, share this video subscribe to the channel if you're not already in comment below Let me know what kind of business you're building and let me know how I can bring value to what you're doing But again, this is the first ad. I want you guys to run To really solidify that business page and just take your credibility and authority to the next level with a like a page like ad Okay, so Let me get Lucas on the line Give me one second So great to connect with you again my friend great to connect with you again So I was just kind of introducing the the video here and introducing introducing you and kind of just give me some context of Why this ad and and where this ad came from as far as just my thought process and my strategy And and and I don't think I even even told you much about the context of it just yet But this whole like ad the page like ad the facebook like ad it came in it came to me in 2017 Because when I when I left prior to that I spent six years in mortgages So I was in banking mortgages. I did a lot of you know home loans and things of that nature here in in the states california But but that was a a run from 2010 to 2016 and then when I leave mortgages In 2016 that's when I kind of had this idea to start helping Real estate agents helping small business owners with their social media marketing And at that point I didn't really know much about ads I didn't know much about facebook ads, but I just knew that it was a thing I knew that it was going to be big I knew that every entrepreneur every business owner had to start getting their brand on social media And and and I knew that that snowball was going to start really getting big And I knew that I had to jump in and I wanted to start start helping people So in 2016 when I leave mortgages, I come over to facebook And I've been on facebook forever I've had a personal profile for for many many years, but I never used it for business at all Like I just had my friends and family on that page and that was about it But in 2016 my whole strategy was to start helping real estate agents start helping small business owners And so what I did on my personal profile and and it's still the same to this day You can go to my my my friend list. It's a public list. Look at all my 5000 friends Every single one of them is a business owner Every single one of them in this case is a real estate agent And so when I started requesting by the hundreds by the thousands in 2016 2017 2018 I started seeing the common denominator and that's that's what I coached today I coach five basic steps and and what I'm going to share with you today is is what I call step three the like ad But but I started doing this. I started I started I started seen when you follow thousands of people and here's the thing too Lucas with you Once you really start to scale up your your whether it's instagram whether it's tiktok whether it's it's facebook The personal profile whether it's linked in as you scale up your friend count Right and and we talked about linked in the other day as you scale up that friend that follower count Right you get thousands of people to connect with you You're gonna and and and as these thousands of people are all business owners, right? Because that's what you're going to be doing right You're going to be you're going to be you're going to be only following only connecting with business owners And that was my strategy. So so in 2016 I had my mom on my personal profile See my my platform happened to be facebook yours could be linked in But mine happened to be the personal profile on facebook. This is still to this day This is where 99 percent of my business comes from still to this day When when when the lucases of the world find me on youtube, that's one percent of my business 99 percent of my business is still it's still my personal facebook page I became very successful at simply reaching out to people and getting them as clients And then I'll tell you all about that strategy later But but what I'm saying is that as I started as as you start to follow thousands of people on linkedin And all of them are business owners. What you're going to quickly realize is that everyone is posting the same thing Right, that's what I found out is that as I started requesting thousands of agents Everyone started posting the same way Right. So so in your case coaches and consultants, everyone's pitching the same damn thing Hey, let me help you. Hey, I can help you get your follower account. Hey, I can help you with fitness It's all the same shit. It's the same pitch because it's the same niche Right now now if I was requesting plumbers and landscapers and dentists Yeah, their pitch is going to be a little different But but in my case, I started requesting agents real estate agents Here in the states and so as I would have as as I as I because what I did is I literally removed all of my real friends This is the true fact today. You go to my personal profile Not one of them is a family member. Not one of them is my wife My my mom my brother my cousins my friends that I went to school with not one Facebook friend on my personal profile because again in 2016 the strategy was to remove all of them and request only Real estate agents that was my strategy. So so as you start to follow these people Everyone starts to post the same thing as you start to follow these people on facebook specifically Everyone starts sending you even still to this day Let me share my screen. I'm going to still show I'm going to show you this till this It's the same till this day Look at these are these are all 5000 real estate agents every single one of them is a real all my facebook friends Let me let me let me take it in my personal profile Um, it's this one. Yeah should be this one right here Okay, so as I come to my personal profile Every single one of them is a real estate agent and so here's where this step came from Here's where this strategy came from So as as you look at my 5000 friends and it's it's been that way since 2016 Now these are not the same 5000 friends, right as you scale up No one knows you as you scale up to thousands of followers. No one knows you you don't know anyone So when people unfriend you you don't even know you don't even care, right? But but but I'll always keep it at 5000 So if I see this later on today at 4998 no big deal I'll go request a couple more get it back to 5000 So so every single one of them right business owner every single one of them real estate agent Here's what I'm saying is that on facebook specifically what I started seeing is that every single one of them Would click invite to like their business page. That's all anyone's doing That's all that's all everyone's doing so it could be a plumber It could be a coach. It could be a fitness consultant. It could be a course creator It doesn't matter if they're on facebook And they're trying to at least share their business on on their personal profile Majority of people still have facebook, right their personal profile. You may be using your business page Yeah, for sure But you also have a personal profile and you got a few thousand friends over there What every single one of them does bro is a click invite to share their business page That's all I started getting man, and it's been this way bro since 2016 Still to this day 2024. It's the same shit. I can request new friends and because it's it's a business owner That's all chrystal's gonna do Marjorie laura lori melissa. That's all they do is click invite. So here here's what I here's what I'm trying to say Is that in 2016 2017 when I started getting these notifications? I'm like shit Okay, and then I and then I started going to their pages So I would look I would just take a quick look and this is before I had these five steps This is before I really started really coaching. This this is when I'm just trying to trying to break in and trying to find my way I'm trying to find my product. I'm trying to find my service. I'm trying to real. I'm trying to figure out Okay, what can I sell these people? How can I help them? This was one of the first this was literally the first service This is the first service before I started teaching ads before I started teaching even youtube how to upload videos over there How before I started teaching any of this stuff? It was this like ad right? So here's what happened as I would go to their business page 99.9% would have anywhere from Your page is at zero right because you know brand new page brand new page So so that's fine. But even if that page was a year old two years old three years old This is what I started seeing by the thousands 99.9% of every single business owner would have anywhere from 11 to maybe 500 likes Yeah, and they've been clicking and anyone that's at 500 they've been clicking invite forever They probably have 5,000 friends. They've been clicking invite for a long time just to get a few hundred people to like the page But here's what ends up happening is that if the majority of your friends on the personal profile Let's say you have thousands of them first off. You don't know any of them second all second second second They're probably not even in your business They're not they're probably not even a course creator or a coach when it comes to you, right? So so you can go on a friend Blitz and start requesting a ton of people And if you're just randomly doing that We're inviting friends that are facebook friends We're inviting these people to like our page when the majority of them may not even live in our area If we're a local business owner and the majority of them won't even live in our majority of them won't even be in our industry Right, it might be someone completely different and they're just a random friend They're just a random instagram follower. They're just a random tiktok follower. They're just a random linkedin follower Right, but but over here on facebook We're clicking invite to get these people to like the page So all i'm saying is that when I started seeing this by the hundreds by the thousands i'm like shit Everyone's clicking invite to get me to like their page and when I go there their light count is horrible Sonya I could see this is this is the point one. So 99.9 This is the point one every now and then i'll see i'll see someone that actually has a decent light count But let's go that that's one. That's one. That's literally point one out of 100 if I go to karen's page 12 And that could be 120 because that's what I see majority of the time. Maybe she has 120 She might have 230 right 230 likes Yeah, that's where this came from bro because i'm like shit this right here today on social media This stupid number is our credibility So when you land there when anyone lands there they need to see a big number And in a big number when i'm saying 99.9 percent of real estate agents have 12 likes Maybe 100 200 300 400 In the real estate space, I don't teach them to go out there and get tens of thousands of likes So we're going to run this ad we're going to get 15 000 likes No, because karen doesn't need 15 000 likes But if karen took my advice and maybe just took the 12 to 1200 She runs a simple facebook ad To get to get the 12 to 1200 and that happens within the next four days That would be worth it right because karen she's going to click invite for the next three years just to get that number to 300 And this is our credibility on social media lucas. No one knows you No one knows you so they're judging us either on youtube if they're coming across video That's one form of judgment But but if it's not video and they're just coming to your platform They're judging us and and this is not even something that they're that they're trying to do. I truly believe Psychologically and subconsciously. It's not like i'm going to your page to see how many people like it It's not like i'm doing that at all. That's not that's not subconscious That's not what that's not what we're doing But I truly believe deep down inside the moment someone lands there and they see that number There's there's there's instantly some type of prejudice some type of prejudge Right some type of perception is performed instantly the moment. I see 12 And here's what sucks for karen Karen for all I know because I don't know her For all I know karen could be in real estate for 19 years For all I know she could be a multi-millionaire in real estate For all I know she could be the top producer in her entire company for all we know But when I come to her page a total stranger and I see 12 I don't believe none of that shit So the number before we run lead ads Before we run video ads. This is what I call in my five step blueprint. This is what I call step three Right step one is getting your links in order, which I'm which I'm going to touch on that real quick before we run this ad I'm going to show you what I call step one because that's another thing And I'll and I'll just show you right here in the intro This is what I started seeing as well So so number one I started seeing the light count because everyone was clicking invite to me And I would look at their likes instantly and be like holy shit Let me find out how to run an ad for them and maybe I can provide a service where they'll pay me I literally provided this one like ad and and the intro i'm going to show you so there was two steps Step one is the intro, which i'm going to show you and then step two is this like ad I started providing those two services lucas in 2016 2017 2018 And I literally made a living off of just those two services not bringing on monthly clients Not charging thousands of dollars to coach anybody It was simply hate it was me reaching out to karen because she sent me an invite And it was simply me sending her direct message saying hey karen. There is a better way I'd love to jump on a zoom call with you. Let me show you how to run this like ad Let me show you how to take the 12 to 1200 by friday And karen will be like holy shit david. How do you do that? It's a facebook like ad Let's set up a call and all I'll charge you is a good review That's how I got all those reviews lucas Yeah, I got literally probably half of those reviews With that pitch alone Hey karen, I'll show you how to run this like ad and all you're gonna do is owe me a good review And here was my strategy behind that just to be transparent with you The moment I I did that 2016 2017 2018 I started learning lead ads And I'm but I'm still pitching this So as I would get karen 2018 as I would get karen on the line and blow her mind with only that ad She'd come back to me a week later saying holy shit david my 12 likes are now at 1200 Can you help me now capture leads? And that's when I started bringing on coaching clients. That's when she was like, hell Yeah, this guy's the real deal if he did this for my like number He could help me with leads too And that's when I started developing my coaching developing my coaching program and getting them that way Right and still to this day. I I do some of that still to this day But but that like ad is what we're going to knock out today But here's what I also want you to do and there's something you could do on your own This is super simple And let me go back to your page This intro here's another thing Here's another thing that sticks out like a sore thumb. It just sticks out the moment soman lands here And that's the intro What we have listed right here And this is what I call step one and step two what I'm showing you step one is this intro step two is this like number This is simply what I call Branding basic brand I call it basic branding. This shit is simple. This shit is so damn basic It goes over everyone's head. What I'm going to show you next what I'm going to show you right here Again, and this is not 99.9. This part right here the intro. This is 100% As I started requesting all of these business owners Again, I would come to their personal profile. So let's go back to Karen. Let me let's go back to let's go to anyone's personal Profile because it's the business page, but it's also the personal profile. Now. This is my news feed I'm going to click on someone who's not my client as I scroll down And I just click on vicki. I don't know who vicki is just a random facebook friend This is another thing that I started seeing in 2016 2017 As I scroll down on her personal profile the intro This is what 99 point actually no 100 percent. This is what 100 percent of intros look like So i'm like thinking of myself back then i'm like holy shit This person's a business owner as I come to their page She's sharing her broker this because in the real estate space. She's the agent her boss is the broker What I started realizing is that these agents would list their boss their brokers business page because that's who she works for Right. So as she's listening up who she works with as she's as she's listing Just basic realtor sells associate at morris williams What she doesn't realize is that her friends are coming over to this page thinking that she's you know, maybe With well, she is with them But what they're also doing is they're thinking that she's maybe a partner and they're following this page as well If anything if anything if anything if they're a good friend, okay vicki's sharing her sharing her her her work Okay, let me come over here and let me follow that page When this page 88 this is her boss He even sucks 88 88 followers bro. Really? Right. So it's like even that page looks like crap But my point is is that when I started looking at thousands of pages the intro. I'm like dude Everything's missing Her business page should be listed here not morris Not her bosses. That's her business page Right and then down here all she has is joined. I could show you every single friend, bro Every single one 100% look like this Which is blank and there ain't shit there Again, this is what I call basic social media branding. This is very important to your credibility So this is what vicki's page would look like that That's what her business page would also look like in the intro She'll have maybe 90 likes and on the intro of her business page It looked like that as well. There's nothing there. So again, this is what I saw Early days and I'm like, okay. This is what I'm going to start teaching people how to do because I just knew once I show them how to get a higher light count That's going to bring credibility to the page and once I show them how to update this intro That's also going to bring bring credibility to the page. So for example, this is what her intro looks like Let me go to my I could show you yeah, I could show you clients, but I could I can easily show you mine So that's what her intro looks like as you come to my personal profile, right? My personal profile and you scroll down to my intro That's what my intro looks like So what's the difference? What's the difference? Right away a lot of my business page In the down here. You see all of my links Just the aesthetics of it just the way it looks is what I'm shooting for Right. Just the way it looks that shit looks a lot better Than having nothing there Yeah, and sometimes when I do see links there Though they might have their instagram and it might be stacy realtor They might have their tiktok and it's stacy real estate They might have their linked in and it's stacy does real estate All the links are different So right here not only do you see everything listed, but right here you see everything identical So whatever that one username is for you this right here is what you chose for the facebook business page If that's what you're running with that should be the same name for all platforms instagram.com forward slash linkedin.com forward slash twitter.com forward slash So whether that's your name or whether it's your business name, whatever But it should be something short and sweet if you put copywriting wizardy would look as that's too long, right? So so you can have that as the name that's fine. That's the name But the username is what i'm showing you here. It's the username. We need to update Yeah, email with lucas. I I also email lucas writing wizardry to email with lucas. Yeah email with lucas So so so the username is one thing. This could be named something different This could be something different for sure, but but but but the username That's what we're shooting for right so so email with lucas. I love that bro That's really good email with lucas if you had that listed right here in the intro instagram linkedin twitter Right and here with all these platforms look tiktok pinterest twitch Snapchat, I don't even use these damn platforms bro. So it's not about it's not about I don't teach to go out there and post on all these platforms What I teach is simply get the name secure lock the name and get everything listed Just have an active presence under that name Right because because you never know where where someone's gonna fall where someone's gonna find you from They could find you on pinterest. They could find you on freaking snapchat Because you because you had your shit listed and because the name was optimized So when I'm sorry, do you have under all these platforms? Like is there any platform that you have literally nothing on it like no posts nothing? Oh, yeah, all these bro. None of them. I don't post on none of this shit The reason for this the reason for this number one reason for this Is yes the branding the way it looks the aesthetics that looks a lot better having everything under one name and having it listed But what that really what this is the the importance of this really is to secure the name You know how many times I've been on calls with a client? And they'll say David. I have the cantero media llc David I have the cantero media com David I have the cantero media Instagram But the moment I show them this and we go and register it on linkedin pinterest twitter. It's taken You many times that's happened and that person will be like holy shit david. What do you mean it's taken? That's my llc I'm like bro. You didn't you didn't bother to even think about pinterest You didn't bother to think about twitter just because you're on instagram and instagram only What about the two billion people that are linkedin? Now I don't need you posting over there, bro I don't need you going out there and building a freaking twitter account No, but what I do need you to do is secure the damn name If that's the name you're branding listed and secure it on all damn platforms So these coaches that you're that you're going to be working with that's one step, bro That you need to just mention to them. Hey, bro, not only am I going to do all this shit for you But I want your branding to be in line I'm going to make sure that all these damn platforms your name is secure because I don't want you to go promote that name And someone else was promoting on pinterest Right, so so so it's not about posting everywhere. It's just about at least getting the name secure You go to my linkedin not much on my linkedin at all But my my bio everything's optimized the contact info everything is is is is for sure updated But what the most important all I care about is that cantero media And the username can be changed like always. Oh, yeah, you can always change that username for sure You can always change that username So so that's what I that's what I also started selling in the very very beginning because I started going to everyone's page I'm like dude the intro there's nothing listed And again, not no disrespect to the person again. They could be a top producer. They could be a multimillionaire for all I know But I'm talking about their branding on social media. They still have no clue what they're doing And this is what I call basic. This is basic. This is basic, right? So so that's what I call link customization, man That's step one And then yeah the like number the like number. So as people come over here They click on my business page. They come over and they see 10 000 They don't know me But when they see that number Automatically, they assume that I must know something Yeah, at least you're not a scammer. At least I'm not a scammer And and little do they really know Is that that happened with a facebook ad? It's not like i'm super popular. It's not like a lot of people are freaking just follow me Like not yet, right? That happened with a facebook ad And that's why I always tell people that's the first ad before you go into leads Before you go into video awareness anything like that get your damn like number up And and this is an ad that you don't have to run all the time It's not an ad that you run every month at all. You can run it one time One time one time put a few thousand likes there and that's it And depending on what business you're in right with real estate I teach a lot of them just get to a few thousand two thousand three thousand likes You don't need tens of thousands in real estate because everyone has freaking 200 You just had two thousand you're good Yeah, right now now these coaches and consultants There's there's big big guys, right? There's big big coaches and consultants. That that's a huge space So in my case with me, I actually need to run this ad again I I need to take this number to 50,000 60,000 Right that that's my next step is just to run it again But but but that's what I'm gonna show you today I'm gonna take you through a to z man how to run this simple facebook like ad just to take this this this zero Take it take it up a little bit take it up a little bit And and this is a an ad again Yes, one can run it every month for sure, but you don't need to man Just depend on what business you're in you're in the copywriting business um An email marketing business I mean I doubt I doubt a lot of people have have tens of thousands of likes So again, even if you just had a couple thousand bro, even if you just had 1200 you're good Well, I don't think It's a big space because yeah, like some of the world's like best copywriters on youtube on facebook that they have like Five ten ten thousand followers. So it's not like a big niche in that term. Yes Exactly. So so as you kind of just your budget increases, you can always run this like ad again You know, I'll send you this training and and you can always run it again But I always tell people just run it run it run it one time, you know, run it one time Let's run it for seven days, you know and and the budget could be the budget could be a few bucks, man Really the budget could be anywhere from Anywhere from I would say anywhere from $20 USD to 100 you could go anywhere anywhere in between that You know $20 USD $30 USD $50 USD. I can do I can do like 100 bucks or 200 bucks something like that Oh, bro, if you did 100 bucks if you did 100 bucks, you know, you know Who's doing 100 bucks right now is this client right here? Okay, let me before I show you before I show you the number before I show you the number This client of mine who I who oh damn. Did you see the number? You didn't see it. You didn't see did you see the number? Yeah, I saw okay. Well, this guy this guy I'll go back to it this guy this ad went live 16 hours ago. So not even not even no no no not 16 hours ago Not even two days. Let me put it that way. So so this live this ad went live Less than two days ago And this was a brand new page starting at zero likes And he's spending $100 USD and we're running it for seven days. That's it. So so with that being said Let's see where it's like like numbers that because I haven't even I haven't even go ahead $100 total or 100 total total total total we run $100 total for seven days That's it. So this ad that I'm gonna show or this this page that I'm gonna show you That's what he that was his that's his budget. And yeah, it hasn't even been two days and we started at zero likes Let's see where he's at today 646 Hasn't even been two days, bro Right, so so so again And and as I as I take you through it through this setup. This is a broad ad It's not an ad that's gonna target course creators. It's not an ad that's gonna target coaches It's not an ad that's gonna target just your country It's not an ad that's gonna target the united states. This is gonna be a very very broad ad So as I take you into the setup of it, I'm gonna I I'm gonna kind of blow your mind a little bit You're gonna like you're gonna you may be thinking date. What the hell is this guy doing? Trust me on this one the targeting as far as the targeting we have to target multiple countries We have to target broad. It's the only way you're gonna get that like number up Okay, and that's why we say it's a one-time ad do it just for the number And then every dollar after that spend on leads But at least you'll have a decent respectable number moving forward So so in his space, he's in the insurance space His hundred dollars will probably take that to Four or five thousand So come back to this page in in seven days, you know come back to the page and see see what his hundred dollars You know got him But he'll definitely be at a few thousand and again Could he click invite if even if he has five thousand friends on his personal profile and all he's doing Is clicking invite to get them to like the page. There's no way in hell. He'll ever get that high Right awesome. Yeah, yeah never never never so so so he's he's freaking out He's like holy shit. He he emailed me last night. He's like David. I'm already at 300 and it's only been a day I'm like, yeah, bro. Just give it six more days and see where that number's at You know, so so so let's go through it bro. Go ahead and go to share your screen And and I'm gonna I'm gonna walk you through it Okay, perfect So here all we're gonna do man is go straight into create And that's why you know on your email. You asked me, you know, should I be prepared? You know with ad copy or or images Not at all, man. I'm gonna show you I'm gonna show you the one liner And you know what before I even go actually, you know what? Yeah, let me let me show you this part real quick. Let me let me show you this part real quick So here are our real clients of mine I don't run the like ad for people anymore. Now today It's all part of my coaching and I teach them how to do it themselves just like I'm teaching you But these are all These are all business owners here. So kimberlyn lisa jessica. Amy. This is the like number, bro This is like ad so Right here the results 5700 likes On a $50 budget We got 0.01 per like 5500 on $45, right? So this is when I was doing it a few years ago for for clients, right? It went I was at 0.01 for a very long time and then we went to 0.02 But even at $50 It still took that person up 2600 likes that could have debbie was a person that had maybe 200 likes at that time And she went up another 2600 likes on a $50 budget Now back then I was charging 10x So that's how I was able to provide for my family back then when I was only helping people with their links And this like ad Someone that that I was going to put $50 towards the ad that's someone that I charged 500 usd So that person paid me 500 usd. I took 50 and ran the ad So my profit was 450 and I would do a few of those every week Just by running this stupid like ad for people Not promising leads not promising them the world and saying hey, you're gonna your business is gonna freaking blow up with 15 new clients this month not saying any of that shit. Let me just take your like number up Let's just start there And then maybe we'll do more business later That was my whole my whole pitch And so this person would would say hey, David If you're telling me I'm at 200 likes and if you're telling me you could take me up to 26 27 800 Hell yeah, I'll pay 500 for that And that's what I would do man. So all these numbers 50 I charge them 500 45 I charge them 450 The ones that you see 30 I charge them 300 Because I knew my numbers I knew that I can get at 0.01 So if they were gonna pay me 300 because that's all they had because I would tell them I would say hey Okay, we're gonna run this one like ad. What's your budget? Well, David, I could put 300 towards it David. I could put 500 towards it. So I already knew my 0.01 number I already knew okay. You're you got 500. I already knew that all I had to do was put 50 towards it to make that person happy So when they look at their page, they had 200 likes now They have 4700 because I took them up 450 you think they care about that 500 they were excited to give it to me Now their page has 4700 likes And they would have not got it any other way Right, so so those are the numbers now now that was early days 0.01 And then it started going into 0.02 and then it started going a little higher to 0.03 But even on a $40 budget taking someone from 200 likes up another 1500 That was worth it for the client Even if it cost me a little bit more at 0.03 Right. So in in your business of of of marketing email marketing ad copy You might be at 0.03. You might be at 0.04 the highest maybe maybe 0.05 The highest but again A hundred-dollar budget even at 0.05. We're still going to go up a couple thousand likes We're not going to be able to get that any other way Yeah And that's why I tell people yes, you can run it every month if you needed to if you want to go up to 10 000 Yes, but typically you don't need to Typically most people in your business in your industry only have a couple hundred likes anyways So if I just had a few thousand shit, that's all I need now I'll focus on lead ads and that's where my next dollar is going to go just leads leads leads from this point on Right. So so so those are kind of some numbers man that you can kind of look forward to So so when I when I reach out to in a few days, all I'm going to ask you Lucas. What's your cost per result? And and you'll know this number. Let's just say the ad goes live tonight Give it give it four days in four days. You'll have a good number a good cost per result You have a good idea of what that number is going to stay at because in four days Normally that number will stay at that number whatever it is So just let me know let me know and here's how you're going to do it too All you're going to do is come over here to the maximum or click on the calendar Click on maximum And then and then and then you'll see this number just slide over this bar And and you'll see this cost per result, right? So the cost per result. Just let me know what that number is in four days 0.03.04.5. I'm thinking you'll probably be around that around that range 0.03 to 0.05 But but that's still good too, man. That's can you show the calendar thing again because my little spring was over Yes, so right here all you're doing into maximum. Okay maximum view And then and then you could see that you could clearly see what that number is going to be Cool, cool, man. So so yeah, so let me stop share Go ahead and share your screen and then let's let's run this ad Sure thing Boom boom as manager share Okay, I'll see create Perfect. Yeah, so we're going to go create And then this one is going to be engagement. This is an engagement page like ad Continue. Yes, continue Okay, awesome. And then here you'll always go manual. You'll always go manual manual engagement campaign And then now we're going to come over here to the categories so You're not in any of these categories down below. So we don't need to worry about that so you can name it. Yeah, like likes Yeah, like that perfect Categories, that's fine. We don't need anything there. Um, we don't need to touch anything down here And we'll just hit the blue button and go to the ad set level So now here and this is where this is where 100% of people would get it wrong because people will tell me like in the days back back in the days people will say well David, yeah, I can run that like ad. Yeah, I ran a facebook ad before if it's engagement. Yeah, I could do it for sure But what they don't do right is the targeting Every business owner would think okay, let me just target Croatia or if they're a local business owner Okay, let me just target San Diego because this is my local area This is where I'm doing business and I only want people here. Let me run the like ad to only San Diego That's how 100 of people would be thinking and that's how 100 100 percent of people would try to do it That's where they go wrong So when I hit them up in a week and I say hey, Lucas how that ad turned out They're like David that was a freaking waste of money. Holy shit. I got nine likes and I spent a hundred bucks What the hell was that shit? And I'm like bro, it was your targeting you targeted your local area or maybe you only targeted the us When you can't you can't just target you got to go broad with this ad This is the most broad ad ever and this is like the opposite of what you would want to do usually Yes, exactly. Exactly. This is the opposite Of what you would do for sure. You couldn't have said it better So so this is where the magic is it's simply in the targeting So here the the conversion location going and click on that drop down messaging apps Let's come down to facebook page. So we're going to come down to facebook page Perfect, and then there's the facebook page that we're running it to and then you see right there the performance goal Maximize number of page likes right above performance goal. Okay, so that's what we're shooting for is just page likes And it's only facebook that you could do this for you can't do it for instagram instagram When you run instagram ads as you know, it's all done through here through the facebook platform And there's no there's no follower ad for instagram You'll start to gain followers on instagram once you start to run lead ads People just start following and liking and following you on instagram But this one is a very specific ad Just for the just for facebook just for the business page for for likes. So that's that we're good there now We're going to scroll down And then the daily budget go ahead and change that daily budget hit the drop down for daily to the left daily Yeah, and let's go lifetime So we don't want daily we just wanted to we want facebook to spend the dollar amount or the the pound Over over over over the course of of seven days. So so one day they might spend x amount the next day They might spend x amount. We're not going to hold them to a daily budget We're going to just let them spend it however they spend it as long as they spend it within this time period So so change that 500 or 500 that's pounds, right? Is that pounds? No, no, that's euros euros euros Let's put 100 that that's a little bit more. I believe that's oh, no, yeah, you don't need five Yeah, no no way that's no, but I said like 100 euros. That's like 110 bucks something like that's 120 Okay, gotcha gotcha. Okay. So so Anywhere from 25 to 100 you'd be good. You'd be good on this one. So so at 100. Yeah, you're gonna have a good You're gonna have a good light count at the end of at the end of this So right now what what date do you have? Is it the eighth for you? Yeah, okay. So I I believe eight hours in front. Yeah. Yeah, you're like almost 6 p.m. Is it like like no, it's 6 45 6 45. Okay. Good. So what you're gonna do on this one is I'm gonna have you normally I have you started at midnight But it but midnight is just in a few hours So I don't I don't want you to I want to give facebook plenty of time to approve the ad In fact, you've ran ads. You've ran a lot of ads before right? No, only only one. Okay. So so let's give facebook some time I don't want to put midnight Because midnight from you now is in a few hours. So we're gonna do we're gonna do we're gonna do march We're gonna do march 10th. We're gonna do march 10th midnight So march 10th 12 a.m. And the reason why 12 a.m. Is because we're we're going we're going multiple countries So it's no longer based on your local time zone. Just go 12 a.m. That's perfectly fine. Okay 12 a.m So march 10 to to march 17th. That's all you need march 10 to march 17th And then the same end time 12 a.m Perfect. Okay. Good. We're good there. So now we're gonna scroll down And then audience The locations perfect. So we're gonna we're gonna hit the edit on that And this is where we're gonna dump in a ton of countries. Okay We're gonna go we're gonna shoot for 10 to 15 different countries and what we're shooting for here You can leave crowish. So that's fine But what we're shooting for here is the top 10 or maybe even top 15 most popular And most populated But we're not going with the controversial countries. We're not going with the country What's that? Does it matter if they're english-speaking countries? No, it doesn't matter. It doesn't matter at all. It doesn't matter at all. It doesn't matter at all United States Yeah, you can go and you're gonna go united kingdom as well. So yeah, choose the united kingdom as well So so i'm gonna just i'm gonna just shoot off a bunch of countries that are on top of my head right now Russia I don't think russia is there try try russia. Oh, actually it is it is okay Perfect russia china Is china i don't think china is china there I'll see normally russia and china are two countries that i don't That i don't target you don't want me to but it's there. It's there. It's there So if it's there you're and and here's another very very important thing you're going with country region Okay, so as you notice when you're typing something in you'll see city Sometimes you see address you're always going for country region on this one. Okay um Perfect perfect. Let's go New Zealand, new zillion australia, philippines, mexico, canada ziland mexico australia perfect canada canada germany Asia actually It does asia as a continent. Yeah, asia does. Yeah, asia doesn't pull um germany um philippines Yeah, so here we're shooting for a good a good a good 12 to 15 Is it with a double l or no no double p so one l two piece Perfect and then south africa south africa was there as well South africa so is that a country? Well, it showed country south africa. Yeah shows us country region. Yeah go with that one. That's fine All right, then we have so far Let's see We have one two we can leave out Croatia Croatia has a small country 13 without Croatia Good, let's go. Let's go. Let's go romain. Should I leave out Croatia? Austria Yeah, no leave it leave it Okay. Yeah, Croatia is fine. We only have like four or five million people Austria, let's go sweden sweden's a big country Norway perfect What about south south south america we left? Yeah, yeah, go ahead and type that in too And then that that should be good. Yeah, so type in south South america see if that pulls up in that and that should be I mean, no, no, that's like uh, that's like a continent but Okay, nothing Yeah, that should be that that's more than enough. You're you're good. You're good. That actually indonesia go with indonesia And that should be good. That should be good. We're good. So we're good a good 15 Maybe even 20 and that's it. That's it. That's all you need. That's all you need Okay, so now we're going to scroll and then you notice this this to the right This campaign contains options that can no longer be used in campaigns with audiences under 18 So all we do is just change the age So when we when we come to the to the age, so we'll scroll down We'll just change out that 18 to 21 go ahead and click on click on switch to original audience options Right in the blue. Yeah, click on that one and we should see the age Yeah, use advantage plus audience the blue one And here we should see the age Yeah, try clicking it again. I know I have much So So all we want to do is just change out that 18. Yeah change out the 18 go to 21 And then genders we don't need to mess with detail targeting detail targeting is is Yeah, loading. Yeah, go ahead and try clicking edit on the detail targeting Here all we need to do is type in one Power word So whatever the power word is in your industry That's going to be it whether it's email marketing whether it's ad whether it's whether it's advertising whether it's um But we want the broad we want as broad as we can go with it email marketing Yeah, type that in and let's see what the what the size is to the right the size audience We want something in the Let's see scroll back up a little bit this audience The audience definition Scroll down scroll down. Yeah, I'm looking for For it to load that audience definition will load. It's just I don't know what my internet is fine. The computer is fine Yeah, we should yeah, you should be fine. You should be fine then because all we're looking for there is is something in the hundreds of millions So an audience size of at least well it showed we can see here Okay, that's that's so the size is 14 million 14 million. Um, what about just what about the people just marketing? Perfect. Try that. Let's let's try either marketing or advertising um I'd probably go advertising advertising and see the difference. Look at the difference marketing So the size see how the size is on marketing. It's look at that 813 million. Yeah, but even for email marketing right here It shows you see And when we click it, it's like 10 million or 14 whatever Let's try just marketing business and finance finance Let's not load. Okay. What is what does it say? Okay, it's big. Yeah, that's fine. That's big enough marketing business finance That's perfect. That's perfect. That's all you need. So so whatever that one power keyword is That's all you need. You don't need five 10 15 different keywords. You just need one. You just need one um And also when you start running lead ads what you want to do too is just use one So when you start running lead ads, yeah right here on on when you start show you What's that? Just a quick question. I'm sorry So when I'm running lead ads with those look like audiences like you told me Do I even put these interests or no or just if I have a look like audience? Good question. No, you don't need to put anything there Okay. Yeah. Yeah, you don't need to put anything there. Um, what you do want to put though is is whatever country So whatever country you're you're you're that look like audience is coming from You definitely want to put the country but not the the interest keywords. You don't need any of that Okay, you can leave a number and a good number for lead ads like This number like the size is which one? well That would be a good size right there six hundred five But when it comes to lead ads, it doesn't even it doesn't it doesn't even really matter because it what really matters at the end The day is your budget Whatever the budget is here is just saying the size, but it's not like we're going to reach In five million because our budget is only a hundred bucks Your budget would have to be tens of thousands of dollars to even reach that many people right it's just saying saying the size of it But but whatever however many you reach is just simply based on your budget So so and and that's when you on lead ads you could start low and just start to scale up as you start to get leads and close clients Okay, so so we're good there. Perfect. We're good there. So scroll down beneficiary and payer So your name your name is right or the the page there is good So you're good there and placements advantage plus placement. You could just leave it there and that's it man That's it. So the ad set level only thing that we did was add all these countries. That's what makes the like ad pop That's what really makes it take off is the fact that we went broad. That's it We went broad. Okay, so hit next And then now we kind of the last step okay, so And we still have that that That red triangle go back to that red triangle real quick or go back to the asset level. Let's just Yeah, I thought that yeah click on that one Let's just see what it says in the top right real quick So this can make an option that can no longer be used in campaigns with audiences 18 20 in tine and 21 Okay, so in Russia because of the war That's why I never go for Russia. I never I never but it's it's saying that it's based on the a you're adding clues to clues location They're currently restricted. Okay. That's what it is. That's what it is. So that's what I'm saying. It's Russia It's 100 because it's because of the war. Yeah, take out Russia Yeah, and even before the war before the war. I I just never go No It should be a little lower a little lower locations here. Yes Okay, let's see boom Putin bye bye Bye bye Putin He doesn't want to go away. Oh, there he goes. Okay, perfect Awesome. So that was that and then What about this one? What if I put like 22 Normally 21 is is all you need. But yeah, I guess try try 22 and see if that if that clears it up So this can do okay Yeah, so taking out taking out Russia and taking out Indonesia cleared it up. Okay, perfect. So we'll just add a few more and we're good country region perfect That's cool. Perfect. We're good. Okay. Awesome. And see so now now to the right and loaded to the right estimated out inside 797 million Okay, so you're good. You're good. Perfect. Perfect. Okay. So we'll click the blue button. So nothing else to change here Let's see. Let's see if I just I'm sorry Just one sec if I charge email marketing right now What it will do. Oh, yeah. Yeah. Okay. Try that and if we Marketing if I exclude this one It's so good. Okay. Perfect. Perfect. You know that perfect and see so typically again What I shoot for here is is the broad word the broad word the broad word the power word in the industry is is actually Marketing and then when you niche it in then you got email marketing social media marketing, right? Different forms of marketing when you narrow it in so here Even again when you're going leads you're going to be as narrow and specific as possible It's the opposite of what we're doing here, right? Okay, but on this one I actually want you to go marketing. I actually want you to go more broad. Let's go more broad And that's why either the word marketing or or even the word advertising, which is even more broad But either one of those would would be good Um, and I would go interest we're going to go we're looking for interest This one is that yeah interest in advertising marketing. Perfect. Go with that one. Let's go without look at that one 822 million Um, the size they the same Perfect. That's fine though. That's fine, but that's more of a broad word advertising market That's more of a broad word. So you'll you'll do better with that one. You'll do better without okay. Perfect. We're good So now click on click on the blue button This one. Yes next Okay, so now we're in the third and final step the the the um the ad level now all we're going to do man And this is what I've done Literally 100 percent of time not 99 not 99.9 100 100 percent of the time I would get the image from google And then and then I'll tell you the one liner So it's not even you don't even you don't even have to be an ad copy wizard to to write the ad copy That we're going to put on this one. This is going to be a one liner and this this is the same one liner that I've used for Hundreds of ads, um, which I'll tell you I'll tell you what the one liner is the text First let's get the image. So either you have an image or or or even if you have an image You may not have a super super. I don't know. Do you have do you have an image? If not, we don't need it because we can go to google which image like of myself No, not of yourself of just a general like and that's why yeah, you probably yeah None of yourself of of of like like for example open up another tab go to google What I would do is I would type in I would type in I would type I would google Yes, so open up another tab. Let's search in the middle And let's type in let's type in whatever your busy type in email marketing type in email marketing and then and then go to images 100 percent of the time. This is how I get the this is how I get the image I'll come over here and I'm looking for a super crispy clear image Okay, so the clarity I'm looking for two things the clarity and the size but go ahead. We can we can filter them by size large So we're looking for large pictures, right? So so they have a lot of pixels Yes. Yes. And once you click on it, we'll look at the exact size Like any what well, whatever pops out to you whatever And and this one here, this is actually a really good image However, when it comes to facebook ads when it comes to image ads You don't want much text on it So something with no text is actually better. Yes. That that's actually a good right there And here's what you're looking for you're looking for the clarity So I want that to be a crispy clear image. That's number one and then number two the size Anything above 600 by 600 is good Okay, okay anything anything above that. So that's actually a really good image. So right click save image as Yeah, you should be save image as and what we're also looking for is the type of file So I can't see that part actually they were just right there. It's a png So we're good whenever you see a file that that says web file This says png image. So you're good or it will say jpeg But if you see web file if you're trying to do this and you see web file That's a file that you cannot download Um, but png you're fine And then here we don't have to worry about copyright infringement or anyone reaching out to you and trying to sue you Because we're not selling the image Right, we're just simply using it for this like ad we're not selling it So no one's going to reach out to you and try to sue you for it for using it. Okay So don't worry about any of that Okay, so we're good there. So now let's go back over to facebook Perfect. So now all we're going to do is we're going to scroll down And we're going to click on ad media. So just upload that image And then and then i'll tell you the one liner That i've been using forever So yeah, so let's upload that Click on that click on done That's the image. We're good there beautiful image now the primary text Here's all that i've ever used lucas and it's and it's and it's and it's kind of funny because it's just there's nothing to it It's so freaking simple The one liner That i would let me give you the example for real estate What i would always use and what i still use to this day for real estate Is and it starts with a question love real estate question mark Like page and share Love email marketing Like page and share That's it. Can i write it like this like all caps Not all cap but capital first letter. Yes capital first letter Yeah, love email marketing question mark like capital l page capital p So like page and then the and symbol like page and capital s share Wait, i'm not sure what no no comma no comma. So just like page Like page No, that's a dollar sign and there we go And share and then exclamation mark And that is it my friend That is it that simple, huh? That's simple bro. That's it. That's it. So the tracking down below. We don't need any of that The tracking because we're not tracking. We don't need to track anything on this. We're not taking it to a website We're not running a video. Um, it's simply just a just a like ad. Um, so as you click on the publisher here Yes, you publish it there right now. Yes, right now And then now What i'm gonna show you Is let me show you this part really quick. So as this goes publishing three of three You're looking for that to go green just like that if it goes red then there's obviously some air Um, and then you just click on it and wash it through whatever the air needs to be fixed But it went green. So we're good. We're good. That's that that ad is set to go Live, um at midnight. So x out. Let me show you this last part. I don't know if you really Click on this ever but let me show you so x out on the top left. So just, um Hit the one selected the top the blue just x those out one selected one selected one selected Just hit those x's or you could check the box. Yeah, you could check the box too, but you got to do it on all all three Yeah, perfect. Okay, cool. So now just refresh this page So you'll see here The delivery it's processing Um Actually scheduled so shit that went that that was actually this is the campaign level So you're on the campaign level. So the campaign level is they're gonna approve that right away So all they did is they approved your objective. You're on the campaign level. They approved your objective Your objective is engagement. So they approve that right away click on the outset level That's that tab here. They approved it says scheduled So the they already approved all the countries they approved your budget. They approved your your date They approved your targeting all that's already approved. What's still in process. So if you click on ads It'll say processing and then it'll go to in review. Actually. Yeah, it already went through the processing So now it's in review And so all they're doing is reviewing the text of the ad the ad copy and then and then obviously the image That's it But what I do too, but what I do right away. Um, well, not sometimes it sometimes it shows right away Sometimes it takes a few minutes, but let's see if it shows right away right under Um, actually just check the box to the left of this one here and then click on edit Let's go back into it real quick. This is just something cool to take a look at real quick real quick. Um Yeah, click on edit Okay, so Just to take a quick look at what it looks like in real time You can click on that share to the right the top right that drop down share Wait, wait This Yes, click on that one And then you're going to come down to facebook desktop feed facebook desktop feed And then here sometimes it sometimes it happens right away something that might just take a few minutes But it'll be the second one. So right below sit calm world scroll down scroll down. It'll be the second one Oh, yeah, perfect That's your like it man. That's that and here's here's here's what you're going to see too. So Once it update because yeah, it happened quick But it's not showing fully what it's going to look like because what's missing is the call to action button So what you'll see to the bottom right is you'll see like page Just like on all the other ads you see learn more in a few minutes You'll see like page. In fact, refresh this page Try to refresh it and see if it if it updates, but you'll see that like You'll see the call to action button in the bottom right of the image And the call to action button would simply be like it. Yeah, be a like a like button right there It's just like like it's either like or like page. I think it's like page So all anyone has to do is just click on that button and that's it So they don't necessarily have to go to your page click like over there The call to action will be right there below the image. That's awesome Okay, and that's it my friend that is it That's awesome. So so let that run man. Let that run let that run Let me hit me up in in a few days, you know, let me know your cost per result Let me know your cost per result. Um, you should be around 0.03.04.05 And even if you're a little higher than that, you don't want to be above 0.10 If you're above if you're above 0.09 if you're above 0.09 Then then then maybe shut it off and if anything add a few more countries But I don't think you're gonna be that high at all you're not gonna be that high at all You'll be somewhere in between 0.04 and 0.06 maybe Which again, you're it's still going to bring you a few thousand likes based on your budget Cool Do you have like a minute just for a quick question? Yes. Any any question on this part right here? Uh, no, absolutely not awesome man. Awesome. Great. Well, this is great. Thank you so much. You're very very welcome