 I mentioned earlier Coach K. Mike Shyshevsky is the coach at Duke and he is the all-time winningest coach in men's college basketball. One of the best ever to do it. He's been coaching as long as I've been breathing. And as a young coach, he was someone that I certainly looked up to and respected. But to be quite honest with you, I downright idolized him as a coach. And I was working at Montrose Christian, which is the school that Kevin Durant graduated from. And one day in 2008, I come up to our very small gym and Coach K. is standing there. And I had never met him. And I had a chance to talk to him for about 10 minutes. He had very warm facial expressions and open body language. He made great eye contact. He nodded when I was saying stuff. He asked me insightful questions. He made me feel like I was the most important person in that gym. I wasn't. The kid he was recruiting was more important than I was. But he made me feel like I was the most important person in the gym. Now I was raised old school. My parents taught me that when someone does something nice for you, goes out of their way to do something nice for you, you hand write them a thank you note. So I went home that night and I hand wrote them a thank you note. Coach K, thank you so much for your time today. You have no idea what this meant to me. I've admired you from afar for many, many, many years. I wish you and Duke continued success. Put a stamp on it, send it off to Durham, North Carolina. And I figured that would be that. Three weeks later, I go to my mailbox and I get a letter back. Dear Allen, thank you for your note. I enjoyed our conversation at Montrose. You've done a terrific job there. And obviously you've built a national reputation. I'm so happy for you. Take care, Coach K. I know some of you might not be able to see this, but it's on the front of a postcard. Even if he's slow, how long do you think it took him to write this? Maybe 60 seconds? Maybe? Can we agree that over the course of our lifetime, 60 seconds is a little thing? Well, this little thing had a huge impact on my life. This little thing is the reason that I personally go out of my way to return every email, every voice message, every text message, and every social inquiry I can, because I figure if Coach K, the face of college basketball, and one of the busiest men in sport can make the time to send me a note, then you better believe I can make the time to return your phone call or to return your email. This little thing has had a profound impact on my life because this little thing is the reason I personally aim to have an attitude of gratitude with everything that I do. My goal every single day is to tell as many people as I can that I appreciate them, to show gratitude. Because once again, if the face of college basketball can make the time to show gratitude to me in absolute no one, then you better believe I can do that, especially to the people I care about most.