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"Time" skin cancer public service advertisement: 60 seconds

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Published on May 14, 2014

"Time" is a TV PSA that warns teens and young women to stop tanning or the effects of harmful rays will eventually show up on their skin, like wrinkles, age spots and an increased risk of skin cancer. In the PSA, it is suddenly revealed that a young woman lying out on the beach is trapped inside an hourglass, which demonstrates that time may not be on your side if you continue to tan. Melanoma, the deadliest form of skin cancer, is the second most common form of cancer for teens and young adults 15-29. The ad encourages viewers to learn how to protect their skin by visiting http://www.SpotSkinCancer.org.

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