 Hey everybody what's going on it's your man Kory and today I want to give you guys another look into some exclusive content from the Brain Man Network. This particular clip is from my god Russ B and in it he touches on the importance of live shows and how you the artist can best capitalize off of those live show opportunities. And afterwards I want to get my two cents on the whole live show theme from the perspective of Blue Summer and me being a promoter here in Atlanta. So with that being said let's dive right into the video. It's the network. I had a question about performing and how important that is at like you can say like the building the foundation stage. So I used to live in, I was living in Minneapolis for like seven, like seven years. I just literally just moved to Iowa in January and I met a lot of artists out there had a lot of connections and I knew some artists that, I don't know if you know the venue first ad it's like the biggest one in Minneapolis it's kind of like, alright so I had, there were people there that had like what it seemed like a residency there. They were like regular performers there they performed at least once a month there and then like some venues like in the similar, in like a similar size as far as capacity goes. But then it didn't seem like their support really translated anywhere else because first of all in their events like they always had like at least like six or seven other artists on the bill and then like you just didn't see the I don't know maybe like if in a crowd of like a hundred people maybe like 20 were there for one artist and it was like divided kind of evenly. But then when I would try to get I have about like a similar you know support system as they do maybe even a little bit a little bigger higher and I'm unable to book those places for whatever reason whether it's due to connections maybe they perceive audience besides I don't know but I was wondering is it like how important it is to perform at that stage because it kind of seemed like they were performing for the same people almost. Oh for sure. So yeah so I was just wondering like how important it is to do that on a regular basis and then if so like how to go about it like are you like try to get on other artists show so that you're getting in front of a different audience or like set up your own or like how yeah that's the best way that's that's the that's the best way but it's often times the hardest way ideally yeah of course you'd want to go on go on tour with a successful touring act that you know is bringing in the crowd already but that's what that's often difficult you know so I would say really like touring is something you kind of have to like rig the system you know so really it starts small you might have to do showcases but you have to make sure when you come to these showcases it's like an unwritten rule of showcases that the best song never wins it's always whoever brings the most people you know so you kind of just have to play to these unwritten rules to the fifth power you know if you know the showcase is going to judge you off of who has the crowd more alive and you know whoever has the crowd more alive is going to be who bring the most crowd show up with 50 people or get to the point where you can show up with 50 people then make a scene out of it then put it on social media then bring that clip to the influences make it a thing you know what I'm saying and just kind of like rig the system there's a lot of shows that go viral when it's not really fans it's just rappers in a neighborhood like this is the people from the neighborhood going crazy but now people see that viral clip and they like I have to be a part of that little do they know that it was actually manufactured you know what I'm saying so the live show is something it's something that it's not the most urgent thing you know like definitely as an independent artist social media is definitely before that because if you have the presence there that'll bring you to live show but as far as the live show you definitely just have to figure out ways to just rig the system and just kind of like you know take every little situation with every little opportunity to the 10th power you know like if you ever do book a show I'm telling the artist now that I managed you know he has a show on the 29th and I'm like yo if you plan on going up on that stage performing and getting off like like a regular set you're bugging out you know you're bugging out like if you don't create some sort of moment out of this you're bugging out because that's really how you have to look at every stage in every opportunity like if you get invited to go up in freestyle at hot 97 or just interview at how to just do an interview anywhere you need to look at every opportunity as an opportunity to maximize attention or just or and if you don't you're just kind of being safe and it's just going to fit in with every all the other noise is going on so that's how that's how I would say attack the live show um go for go for the little opportunities you can but make sure you maximize those opportunities don't just get up on stage do some regular middle of the road performance and get off and go home. It's the network. All right guys so there we have it those great jams from my god Russ Beaton now the first thing that I want to touch on that he said is that if you're not getting booked for shows if you're an artist who is looking to do more shows but you're not actively getting booked for shows the first thing you need to do is increase your presence on social media because that is honestly the most important thing when we go to book acts for blue summer which for those of you don't know blue summer is a festival like event that me and some friends have created out here in Atlanta shameless plug if you're here in Atlanta come check out the next one I'll put the link to those in the description below when we go to book acts the first places that we look are for word of mouth through other artists that we've worked with through friends that we have through people in the scene whose opinions we respect but the main place we go to look for talent is through social media because what we look for is artists who are branding themselves and taking themselves seriously so when someone reaches out to us when we're told about new act we go through the Instagram feed see are they posting on brand content or they look like a page of someone who is just kind of treating this like a hobby are they someone that we want to build with and connect with so that we have them as a relationship for the next year two year three years and all these things that we get off of a first view from looking at their social media fees which is crazy but it also shows just why you should be taking social media seriously and another thing with the whole show thing is that you want to start small now the best advice I give the artist is that I know that all of you guys would love to start out on the big stage you will want to be on rolling live soft by soft west stages A3C stages whatever the big stages are that you care about but a lot of you guys do not yet have the performance experience to make the most of these stages now performing live is just like any other skill set is something that needs to be practiced that needs to be refined I've seen terrible performance turn into really great performance after months and months or even years of just consistent practicing at showcases open mics etc etc so before you start pushing for these big stages find somewhere small to start out so that you can practice so you can get the jitters out for those of you who are nervous on stage just so you have a place to practice and refine that show like I was just saying if you are an artist who feels like you know they have the social media presence you have the live show down you're actively lit but no one is still booking you you do have the option to put your own events together now it is a lot of work but it's not as hard as you would think it is especially if you have a team of people around you who are willing to help but I've seen artists who have taken that rock before where it's like this promoter won't book me in the city so cool I'm gonna go throw my own event they bring out two three hundred people in the event is branded to the specifications that they would like it to be making it an overall experience for their fans and for the community of people that they're bringing around them and then they can always take that event and make it leverage for promoters and artists that they want to put on because every promoter works with the artist but the event becomes leveraged outside of the musical situation of the artists outside of everything else that they have going on so I would advise you guys to seriously consider throwing your own events now if you are an artist who are getting booked for shows you're getting booked for that consistently and you're looking to maximize these shows and make the best of those situations three pieces of advice or the three people on your team that you always needed every show is someone to collect content someone to collect information and someone to set up a merch table and try to make you some money back right you need the content people so that you can get the vlogs so that you can get the recap videos so that you can get the fan engagements so that you can get those viral moment clips that recipe was talking about for you to distribute you need that you absolutely absolutely need that because in the social media age if it is not documented if we cannot see it with our own eyes it never happened we don't care about how many people are telling me that that show was lit I didn't see it so it doesn't matter and of course collecting information collecting emails having a person with some type of app on their phone to go around collecting emails or Instagram names or you know phone numbers for SMS pretty much getting information from people who you may not be able to touch hands with because you're on stage or those people may leave before you get off the stage but you want to get back in front of them so that you can remark it to yourself to them so that you can try to put new material in front of them and hopefully convert them into fans of yours and the third thing of course is having someone there to sell merch now I feel like if you're at an event and you know you expect a decent size crowd you expect people to be there why not try to make some of your money back you would be surprised at what people would buy after they have had a good time at a show meaning that if your show was actually good you created an experience you created a moment you were good live you know you were a great performer people will go buy a t-shirt from you or a hat or a sticker they will see the vision in you that you've been trying to get in the seat and they will want to financially support you so that you can keep it going and shows are the moments when I've best seen that capitalized on because there's all this energy around people literally just caught in the moment like oh my god I had such a great time and they will spend money on you so you know if you're going to be there why not try to make some money back now like I said earlier this video was an exclusive look from the brand man network and if you have not yet checked it out if you have not yet joined I'll make sure to put a link to that in the description below so you can go ahead and check all it out go ahead and see what we got going on over there now it's always guys if you feel like you learned anything today please like and share this video hit those post notifications as well as I wouldn't want you guys to miss anything once again my name is kory and I'll see y'all next time