 Hi everyone, welcome. I'm George Cao, Authentic Business Coach and I wanted to do these free public Q&A calls as a special form of support for these strange times that we're living through. So this Q&A call will be where I answer questions and anywhere from how do we manage our time well in these situations to how do we run Facebook ads to specific questions about participants, businesses. So you're going to get a lot from a lot of variety in these public Q&A calls and that's a good thing. I think they'll keep it interesting and I want to thank those of you who were able to join me live. I know a lot of you are watching this later on a replay and we'll welcome you as well. And I want to give you an opportunity to introduce yourself in the chat below and or in the comments below the video. So a couple things I'd love for you to write below and you could brainstorm this or write this as I continue talking. I know it's a little bit of a multi-tasking but you know, we'll do our best here. Which is where are you in the world? I'd love for you to tell us that and tell us a little bit about your business maybe a little bit of an an elevator pitch intro like you know, who are your ideal clients and what do you love doing for them? So where you are in the world and a bit about your business and the third question I'd love for you to answer is how are you feeling in these surreal times that we're living through where the entire planet, you know, billions of people are in a bit of survival mode perhaps or at least you know, some people are fearful about what's happening. There's a lot to be dismayed about you know, both in terms of the health crisis but also economics people's livelihoods are at stake. So there's a lot going on and there's a lot of blessings in disguise as well. There's I believe there's always a gift in every situation there's a gift no matter what the disaster may be. There is a gift if we're willing to look for it. So I also would like that's the fourth question I have for you. The first one is where are you in the world? Second one is tell us a bit about your business. Third one is how are you feeling at these times in these times and fourth one is what might you name as a hidden gift or a blessing that we could name in this kind of situation. So or maybe a word of encouragement we might have for others who are feeling fear, dismay, you know, discouragement. What's your word of encouragement? A few words of encouragement for them and for yourself too. So I look forward to your comments in your chats below and thank you for that. I will be sure to be reading that later because I'm not going to be able to read that in real time but I want to get to the questions that were submitted in advance and we'll just go through them one by one and if you have those of you who are live here if you have any follow-up questions to what I'm saying you can chat below put the word question in all caps and then you're you type out the question and those of you watching this later you can you know ask follow-up questions below. I might not be able to respond in depth in the follow-up in the comments but um uh at least maybe I can respond with a few words so all right and here we are with the first question is from Elisa uh which is uh yes second year make sure that I am able to a little bit of technical difficulties here give me give me one moment to um um okay so Elisa says time management related in these unsettling times how do you keep up with the schedule and with discipline okay so I love this question and by the way if you have any responses to any of these questions I welcome you to comment below as well because I'm not the only one who is dealing with these times all of us are right so how do we how do we deal with this so I think that and I've kind of jotted a few a few things here I think it's okay to give give a day or two to reflect rest and renew you know I I had to really do that you know when the reality of the situation um really made an impact on me I you know I took a day or two just say you know I'm just taking a break I'm taking a break I'm just going to you know from my regular schedule and just going to reflect on what's happening and like I said how do I respond mindfully to the situation how do I respond without spiraling into fear and dismay which is not unusual right lots of people are doing that right now but how do we as we as we rest you know we do some extra rest and reflect on how do we you know how do we mindfully respond with wisdom courage compassion and joyful discipline you know that that's the other thing it's like this is not a time to uh give in to the spiraling of the negativity because and I want to look you in the eyes as I say this one of the things I've noticed about human beings that are especially people who are really really smart is that the smarter you are the better your excuses are as well the better your excuses about not doing the things that you feel are important enough high priority in your life and in your work whatever that may be I'm not saying you have to follow my plan or anything but whatever your high priorities are that before this crisis what were your high priorities in your life and in your work and then now the crisis hits it is especially easy for those of us who are smart everybody here and the smarter you are your phd or you're just very wise and thoughtful the better your excuses are going to be to say well I'm not going to go with my priorities that were before this crisis hit so I want you to be really aware of that okay I don't find myself to be a very smart person I'm smart in certain areas but overall I'm just I think I'm average so my excuses are not that good I can spot my excuses very quickly and I said oh George you're making an excuse oh no there's no excuse here you're still going keep your content going I'm still going to keep my offerings going yes and of course I'm going to try to give extra compassion to myself and to others but I'm going to keep my rhythm going I'm not going to let any crisis albeit a once in a lifetime global crisis I'm just going to keep going so that's my attitude for myself and if you want to borrow that great but I understand the need to reflect renew you know rest a lot but we need to mindfully respond and go from there and then here's the thing we need to go back to a schedule stay a stable schedule as soon as possible because unstable times require stable people the people in your life need you especially to be stable right now and this includes your audience your audience needs you to continue sharing your your expertise and your knowledge and your gifts okay yes of course you can address coronavirus the fears the economic you know downturns you can address these things in your content and even in your offerings and we'll talk about that later but this is not the time to say I'm just exhausted from all this global stuff and I'm just going to take a month off or two I don't think a month into a two taking off is actually a reality for any of a small business owners number one okay but number two remember the smarter you are the better excuses to just be really aware of that okay so um all right let's continue on here next question is okay from anonymous and these these questions were submitted in advance and some people were okay with mentioning their first name you know and some people wanted just to be anonymous and some people are okay mentioning their full name so thank you all for submitting your questions no matter how you feel um so how do you consistently keep writing every day and the answer that is very simple I have a stable schedule even during a global pandemic and economic depression okay I have a stable schedule I don't let it affect my schedule my schedule you know it's funny um if you if you look at my actual schedule right now it is the schedule here in you know end of March at the start of an intense pandemic crisis is the same as the start of January when we just started hearing about this and we weren't sure what was happening yet I had the same schedule keep writing every day keep showing up on video and actually there is one change to my schedule there's only one change which is that I am carving out extra time to do free public service that's it only change and you might want to as well keep your same business schedule except adding some public service events that's it and you don't have to do it every day I know some people are doing like you know quarantine live streams every single day I I yeah of course I could do that but it's it's I think it's um yeah I don't think it's necessary personally and and it's hard to keep up and once the quarantine ends well gosh I'm gonna not give you the live streams daily anymore I don't know it's just a little weird to me so I think yes I'm gonna do these public things probably once a month maybe twice a month right now as the things are intense but that's it right and again if any of you have any thoughts on on what I'm saying or thoughts on the question please you're welcome to comment below share your opinions even your opinions are different than mine you're very welcome I'm very open to being challenged I always have been I always have encouraged my clients to question me to challenge me because that's how I become better that's how are my services and my products and my my presence becomes more useful to you all so I'm growing just like all of us are you know so okay the next question is from Lou thank you Lou and Lou says I'm struggling to decide on the most appropriate strategy in this climate I want to give back and support but of course I need to make a living as all of us do right small business owners right lots of upcoming work has been canceled that's so that's so sad and looking at developing more online courses but I'm unsure of the best approach regarding marketing them there's a big part of me that feels uncomfortable with what may be seen as capitalizing on the current situation but in reality I'm trying to keep my head above water how many of us can relate to this question I certainly can right so here's my thoughts on this if you can offer something special if there are special offers for the vulnerable I should say maybe seen as taking advantage of them and I should say special paid offers like free offers are very welcome at this time you know free free events I should say free events and products are very welcome at this time but sorry so I'm going to keep going here better if you keep offering what you usually do anyway okay so so this is excuse me here I had to sneeze don't worry seasonal allergies I think um I always have allergies in this time and well what a bad timing for allergies right like I'm on the street walking my dog and I sneeze and people are like freaked out even across the street they're like stay away from that guy unfortunately especially because he looks Chinese there's a lot of racism at this time especially for people like me I do notice that people are taking a wider birth around me when I'm walking these days I'm out there and I understand people have fears and there's misunderstanding about these Chinese virus it's not the Chinese virus but but so anyway I'm dealing with that too so so better if you keep offering so so the question is what has been your typical offer rhythm meaning what has been your typical schedule of mentioning your paid offerings and this is this is a bit of a a reality check for some of you because some of you are like I haven't had a schedule for for letting my audience know what my product and services are and that's dangerous because you know my audience knows I have a stable schedule of offerings I always have some course of the month so during this time I'm going to keep offering my course of the month you know with the if I can layer on top of that some compassionate response to the situation I will do so but I'm not going to stop my my stable stable schedule offerings now if you haven't if your audience hasn't been if your audience hasn't been used to your rhythm of what you sell then they may see what you're doing as a taking advantage especially if you're saying hey pandemic special okay that's a little strange so what I recommend is if when you do make offerings at this time don't if it's not related to the pandemic don't mention it that's not a pandemic special it's not a quarantine special it's just hey I offer creative writing right now for for those of you who are working on your creative just just that's all you need to say that's all you got to say but like I said you may want to offer additional free public events like I'm doing here but be mindful that your free things shouldn't be in such a intense rhythm that's going to be hard for you to keep it up because at what point at what point is the pandemic over and you're going to stop offering your free things I'm offering this once a month it's very if I keep offering free things once a month for a while it's very sustainable for me and at some point maybe later in the year it will I'll stop offering it and it doesn't seem like a an abrupt stop so just be aware that I also am really wary of people offering like their time for free I get it maybe you do additional complimentary sessions than you typically already do but you might want to give a time limit on that just say hey for the next two weeks I'm going to just give special support and that's okay so I hope this is helpful and if you have any other ideas or maybe you've seen two questions have you seen others do it in a not very tasteful way I'd be curious about your thoughts below and alternatively have you seen it done well so if you have an example on either one I'd be really interested just to see or if you've done something and it's been received well please go and comment below so either your own example or someone else's that you've seen and thank you everyone for your chats I'll be sure to review this later yeah okay so next question is from Pamela okay I'm just gonna put the next page here Pamela says I'm curious on your take for those of us already operating mostly online what are the ways we might need to or pivot the needs of our clients now particularly with regard to the type of offerings and their price point and possibly how to cut through the noise of now everyone offering online with a clear voice yeah so I think this is similar to the question above so I think a lot of what I've said applies here but you know I'll just say a couple more things like people of course need more community more than ever now you know they need more especially since we can't get together in person I think online communities are very welcome right now so group online things right group online online things are especially welcome right and people are also getting more used to group online things right my my I have a tutorial on YouTube for how to do zoom and here's an interesting thing before the pandemic my zoom tutorial already had a lot of views 300 000 views on YouTube you know within three weeks it now has over 800 000 views so it's gonna hit a million views my zoom tutorial on YouTube but it hit a million views within a single month because people are teacher it's mostly teachers all the comments are our teachers all across the world who are now having to teach online so people are more and more used to gathering online so please please if you've even if you've offered in person things in the past now it's time to get creative and say how can I offer some group experience some group teaching or facilitation of their experience online and so this is a question for you please comment below if you would like to what's your idea what might you offer as a group experience online whether it's paid or free let's get some ideas going so go ahead and comment below I'm just going to pause for a moment here yeah you know so some examples here peers is offering a men's circle on to offer meditation practice and sharing so many of you can do this kind of thing as well for your ideal audience right Amy says I coach couples and I had the thought of doing a group session for building your family foundation for parents yeah especially now kids are out of school at home and family issues are more than ever before so how can you address that from your own niche this is actually a real question for all of you how can you address the fact that many people are now at home with their loved ones or previously loved ones no um you know how can you address that kids are all over them and now they have they have to be with their their spouse like 24 seven right how do you address that how do you address that from your point of view from your work you know whether it's creative writing or business or relationships or healing or spirituality or fill in the blank there's something that can be addressed about people being at home and what does that mean then oh yeah Pamela says the one challenge I have is with offering music circles on because on zoom it doesn't work yeah zoom has a latency of like even if it's half a millisecond can't work for music because music depends on real-time rhythm but I did google this a little bit and there is something called jam oh what is it um jam Kazam is it jam Kazam uh yes jam Kazam claims I haven't tried it so Pamela please try it and let us know how it goes jam Kazam claims to be able to do online real-time music collaboration real-time I don't know how they do it they must have some kind of weird I don't know but check it out let us know that works there's had some a lot of music teachers who reached out to me and like I don't know zoom doesn't work so try this I haven't tried it um and there might be alternatives to jam Kazam if you start googling around with that keyword you might find uh might find others so um so um okay let's keep going with uh with the questions here all right oh and in regards to cutting through the noise you know it really this actually this this question is this answer is the same as I as I as it has always been which is no matter if it's you know I would say this at all times the online environment is crowded you know and and you might say it feels crowded now but take note of the fact that there is also more attention online than there ever has been before so it's kind of like interestingly if you think about this way it's it's almost like the attention has grew like the usage on facebook and instagram and youtube and twitter has grown let's say three fold okay let's say there used to be a hundred people looking at facebook every millisecond okay maybe now it's 300 people right but the offers and the content are not not that much more yes there might be twice as many content and offers but there's probably three times as much attention so ironically there's probably more opportunity now in terms of online connection than there has been in the past meaning sharing your message so the message the answer is the same as it always has been how do we cut through the clutter online not the clutter but the the drone not the drone but the abundance of other voices you might think of as a drone when you see things that are like i can't believe people post this kind of stuff online but the abundance of other content online how do we cut through same responses ever having enough reach and the right fit content and offers enough of the right people seeing the right content and the right offers with enough trust in you it's always been like that so let's talk about these things right so enough people how do you reach enough people well if you've been building an audience of course you have more people than you did before but how do you build an audience facebook ads is my favorite way or collaborations is my second favorite way there's many ways to build an audience seo usually google seo usually takes six to 18 months yes youtube seo is faster so youtube seo can take just only a week to 30 days to get found by a quickly searched topic even my zoom tutorial which is three years old okay my zoom to her is three years old and is already outdated is getting has doubled its views from 300 000 tripled its use 300 000 to almost 900 probably by the end of the day 900 000 views three-year-old video so if the topic is the right fit for an audience they will find it either on google or on youtube facebook seo not so much not so good but facebook ads is excellent right at this time more people are surfing facebook than ever and lots of corporate advertisers are pulling back on facebook more than ever because corporate profits are down so less money for advertising so facebook ads have been cheaper than they have been in years i have not seen the prices like this since probably 2015 so if you're thinking of running facebook ads and testing it now is better time than ever before at least from the past few years so how do we get enough audience enough reach either ads or collaborations collaborations my favorite way meaning my second favorite way which is to connect with other people who already have an audience and do a trade trade interviews but of course somebody who has a much bigger audience than you might not want to do that trade because it doesn't feel fair but find somebody with a similar size audience and i always say 50 to 200 percent of your audience so if you have 100 facebook fans look for somebody with between 50 to 200 facebook fans to collaborate if you have a thousand facebook fans look for someone between 500 and 2000 fans to collaborate because you all grow together you trade interviews trade a zoom interview you interview them for your audience they interview you for their audience everybody wins their audience gets to meet you your audience gets to meet them and you both grow your audiences together it's a it's a beautiful thing you both learn how to you know present again and so i do these interviews as often as i can so collaborations and facebook ads those are my two favorite ways to grow enough reach so i said enough reach of the of the right people so the right people is very important learning facebook ads many people do facebook ads incorrectly and they don't reach the right people they build a large audience of the wrong people that's bad for spending it's bad for organic reach it's bad for many reasons so enough reach enough for the right people meaning you've studied your ideal clients enough to know how to reach that kind of personal on facebook ads or any or with collaborations you you know okay my ideal clients tend to follow people like this so i'm going to collaborate with people like that right so enough reach of the right people of the right content the right offers the right content right offers meaning as you create and post and share content out there you will have to notice what works for the right people and what doesn't work those things will train your intuition to share more of the right things going forward and the right offers the same thing right you need to test your offers again and again that's why i i sell something at least once a month it's stable even during a global crisis i sell something at least once a month i need to keep doing this because i need to keep testing i'm always testing hey is this something interesting for you oh it's not interesting or it used to be interesting and not so much anymore right like my facebook ads course did really well in 2017 2018 2019 for some weird reason it's doing really poorly in 2020 i think because my audience has all seen it before and they're kind of tired of it so i'm not i'm gonna give it a rest and maybe bring it back in 2022 right so things may do really well sometimes and you need to give it a rest and then it'll do really well again so you have to keep testing your offers to test your offers you present something at least once a month some of you need to present something once every two months or once every two weeks right now because you're still testing to see what people want to buy from you test your offers very very important and finally i said enough trust well enough trust comes from content but also comes from your one-to-one connections with your audience commenting you know pamela i want to call you out for being such a thoughtful commenter right she she whenever see her comments it's like amazing so thoughtful comments on your fans posts on on other people on you know pamela and i have a similar audience right so she comes to my things and she comments thoughtfully wonderful it's good for me but it's also good for her visibility so it's a good thing to thoughtful comments and also one-on-one connections with your with your fans as many of them as you can one-on-one conversations to get to know what really are their wants and needs what have they been buying and this is something i do at least once a month even though i'm already quite clear about what my people want i do at least one market research conversation per month with a superfan with someone who has bought at least one of my products i say hey it's you this month or it's you this i try to do one every week if i can but usually once a month what am i trying when am i asking them during that time okay hey um what are you buying and so this is really i want to i want to spend a little bit of time on this okay so okay market research conversations right sorry for the misspelling whatever um what are they spending money on regarding uh related to your type of topic or product okay um this is really really important i want you to i want you to understand this very clearly what is your market do you know what your market is your market is the spending of your audience that's what your market is okay meaning your income the money that gets into your bank account what does that money come from come from the sky comes from law of attraction no the money that goes into your bank account came from the spending the purchases of your audience that's where the money comes from so your market is literally the budget of your audience okay so so for example i mean i'm going to use me and you because we can use this example here my market is literally your budget like where do you if you spent a thousand dollars two thousand three thousand this month where did those three thousand dollars go okay went to electricity went to water garbage right netflix you know whatever you food you know but you also probably spent money on some training some courses some coaching some some kind of services where did that money go or maybe in the last three months or a year where did where do you spend money on training and coaching that's where my money that's where my market is if i can direct some of your spending to my product and services that's effective marketing you see what i mean so that's what i'm always asking you in these market research conversations hey wendy hey lisbeth hey pamela where did you spend money uh recently on my type of thing oh you bought from that person well they're not interesting oh why did you buy that product oh you bought it for that reason oh well maybe i should you know and thinking within myself oh maybe i should frame my product and service more like that because she just spent money there you see what i mean this is why i do at least one of these conversations one-on-one conversations everyone where are you spending your money not not please tell me show me your entire budget no where are you spending money in my area in my area of expertise right that's what i want to know so i want you to do those kinds of conversations with your fans and your clients too you see what i mean because if you can direct more of that spending towards your business then you're doing effective marketing you do and marketing isn't just about where should i post how often what should i say when i post that's not really mark that's really like the later stages of marketing a lot of you are forgetting the beginner stages of marketing the most important stages of marketing is what should you even create based on your market based on their spending what therefore should you create or curate you don't always have to create product and services for people to buy you can curate you can find oh you're you're spending money on that oh well i don't want to create that but it's i can find someone who's selling it and sell it to you for a commission so let's say i was um let's say that someone said hey i want to buy your i want to i'm yes i'm spending money on how to um create better visuals for my website now that's not one of my strengths i have a pretty good visual eye but i can't teach that stuff so later this year i'm collaborating with one of my happens to be one of my clients she's going to create the course i will sell it for a commission to all of you so you see i don't always have to create and curate product and services that my clients want my audience wants so what about you do you understand enough where the money is going from your audience members and therefore what should you create or curate that is the beginning of marketing because if you don't create or curate what people want or what people spend money on you can shout at them all day long have the best copywriting have the best graphic design have the best website and still nobody will buy nobody will buy because people only buy what they want people only buy what they buy not what you want them to buy i have said this for years and i can't say it enough i will say this for the rest of my life probably because none because we keep especially all of us here are visionaries heart-based business owners we tend to be very much in our own vision or in our own passion so we're like i'm so passionate about this so therefore if i hire someone like george or or pamela or somebody else who's good at marketing i should make them i should be able to or copyright or graphic desire i should be able to make people want to buy my thing right actually yes in the very long term you can educate them about wanting this thing but you educate them through your content right over time i have said about i've talked about facebook ads until i'm blue in the face for years and some people finally came around to it was like they find i believe you george you've educated me for years on the importance facebook ads now find it by your course that happens too but that takes years of education and content but if you want to make money and and be able to have a business that's viable in the next three months right you need to sell what people want what your people want of course that means enough reach right collaborations Facebook ads all that stuff what do your people want curate curate create or we don't have time to create curate and take a commission hey you seem to have a really good course on that can i sell it because my people want this great can i take 50 percent it's a do it yourself course if you if you sell someone else's course and if it's do it yourself meaning it doesn't matter if a thousand people buy or take people buy it it doesn't cost a course creator anymore effort you need to take 50 percent that's the typical commission share online courses if if you're selling someone else's service and they can't take that many people because every time someone buys they have to put effort in then you can't take 50 percent you might take 10 percent or 15 percent maybe up to 25 percent if it's somehow doable for them but you can curate that's how you can make money fast right selling what people want taking commission for it but that means you have some kind of audience maybe you have a net worth of people an audience doesn't mean that you have to have run Facebook ads maybe you have a bunch of friends maybe you already have a bunch of Facebook friends who listen to you then that's your audience for now right so i hope this is helpful and so all right yeah and holly thank you holly says maybe the facebook course isn't doing well this year because of limited budget yeah i i did up the facebook course price by three times in 2020 that was a mistake it was a hundred dollars 2019 and suddenly it's 300 this year what's because i added a bunch of stuff i added the the facebook group i added a bunch of calls so i thought it was worth 300 i still think it's worth 300 but yes it's the other thing is your audience is used to a certain price point and then if you jump it too quickly that's going to put them out of their price range so learned lesson learned um but yes that's that's you know i'm still learning right i'm still and some of these lessons i've learned for 10 years and i'm still learning them so it's okay to be a slow learner you just have to keep doing it just have to keep learning and every year you learn a little bit something a little bit something and you will just keep getting better every year so yes thank you for that okay let's keep going yeah to the next question which is alona great alona says webinar facebook live zoom youtube instagram live the last one i know nothing about what are the pros and cons of the various options i have made a number of youtube videos over the years and only a few facebook lives okay so let's talk about this um let me just you know kind of uh zoom in a little bit here when you say webinar it should not be lumped into these things because a webinar is a method a webinar is essentially an online interactive video it's a video online where people can interact with you either through chat or through voice that's what a webinar is and so you might even say some instagram lives are actually quote-unquote webinars so webinars is a web seminar and so it's a very vague term and it means a lot of different things but i'm just going to call it an online interactive video okay and zoom should not be lumped into these things because zoom is a software that's usable for you know online meetings and webinars so webinar is a method zoom is software and now we're going to talk about the platforms the places where you can share your webinar okay and your online content right so facebook live video um uh has more reach um in the short term okay so the thing i like about facebook live video is that what what uh and let me just um kind of look you in the eyes facebook live video can be done in two places well really three places on your facebook profile which is your facebook friends your family and friends you could do facebook live video there on your facebook business page which for some of you are you're just starting your facebook business page or maybe it's crickets right not not very many people interact with you that's okay you could start your facebook live videos on your profile if you feel it's appropriate for all your friends and family to see it okay for a lot of us we don't want that so we do facebook live video on a business page okay and um and then the third place you can do facebook live video is in a facebook group and so if it's your own group or if it's appropriate for someone else's group you know but um facebook live video has more reach in the short term compared to face compared to youtube okay and probably compared to instagram instagram you probably have a smaller audience there than you do on facebook especially for your facebook profile so i would say more reach and meaning more engagement meaning you'll get more encouraged because more reach means that you'll get more likes you'll get more comments it encourages you and it's very important when we're thinking about which content platform to use it's not just about reach it's also about our own encouragement because if you're feeling encouraged about it you're more likely to keep going and that's what i want that's what you want consistency and longevity is as important as which platform you choose because the consistency and longevity is what makes you excellent it's what allows you to practice communication again and again and again and to test different topics again and again until you you know what people want you to say and you become better at saying it so that's why consistency longevity is as important as a decision factor for what should i choose so like i said facebook live is good for encouragement especially to do it among supportive people and better more reach in the short term and also it's good as i said here for less perfection right when you make a video on your own you're like oh let me start over second take oh my god i can't believe i said that third take and you keep taking doing multiple multiple takes when you do a facebook live video you know you have one take now of course after you finish doing your facebook live video you can take it off if it really really was terrible i usually keep it on anyway i usually keep it published anyway but you can take it off if you want to but facebook live video is good for less perfection and therefore more practice right therefore more practice more practice which is always good more practice is always good okay youtube as long as it's encouraging to you right if it's discouraging i don't want that right youtube is much much better for longer read longer term reach like i already said my zoom youtube video my not just zoom many of my youtube videos suddenly three years five years later sometimes just one year later suddenly gets a lot more views and more than more views over the years than than the facebook live got facebook live will get you your first couple hundred short term views in the first month or first week really a couple hundred views but youtube will get you a couple hundred or even a couple of thousand views over the years because youtube is the second biggest search engine in the world people google for answers and after google they go to youtube for answers that's the second largest search engine in the world is youtube after google and of course google owns youtube so youtube videos if you're gonna if you're gonna do a facebook live video or facebook video you might as well also upload it to youtube for longevity of views okay so um okay and then instagram instagram is good and yes i i caught a glance that some of you asking for instagram course yes i will be teaching an instagram course later this year instagram instagram ads it's going to be part of one course so look for that later in the year um so instagram live and you could get started now to kind of get some practice get some muscles going instagram live is is is good if you have a bit of an instagram audience mostly we don't have much of an audience on instagram so it's not going to be very encouraging if you go live there it's going to be discouraging because nobody saw it right so i would say probably facebook live is better at the stage for most of you but instagram live if you do instagram live after you finish doing the live you click end video make sure you click on the download button on the upper left of the instagram live you click end and then you'll see that there's a download button on the upper left that's your one chance to download the video to your camera roll otherwise it disappears it's very scary after you end the live video look for that download icon click on it and then click share to story bottom left and then bottom center top left download bottom center share the story and then i go the extra step of clicking on the go to my profile click on the plus button and upload it as an igtb video i know this is all jargon for those of you don't know instagram but um anyway i just wanted to mention that okay let's keep going we're doing i think pretty good on time let me see how many more do we have here i just want to check oh we might be able to finish so we'll see how much we can go um okay elonis i have heard you suggest charging a little when inviting to a webinar is that the only reason that people are more likely to show up or do you have other reasons okay so uh just to clarify things there are really two models i recommend for webinars okay free to attend charge for recording okay um why do i have three bullet points here let me see so free to attend charge for recording means this you're going to teach something and wouldn't you rather have people actually consume what you're teaching because how many times have you signed up for a webinar saying oh i can't be there i'm going to download the recording i'll watch it later and you never watch it raise your hand if that's ever happened to you before probably everybody here even those who didn't raise their hands all of us have had the good intention of downloading a webinar to view later and we never do it it's not because we're lazy it's not because we're just no it's just everybody does this okay because we they look so good and we rather have it and not have it the recording though most of us don't watch most of the recordings we download or we have the intention to so what is better for your business is for people to actually get you get the experience of you which means they either watch the recording which like i said is a minority of the people who have the intention so you would rather have people attend live because then you know that they were there you know that they experienced you otherwise you don't know how many people yes you know how many people downloaded the recording maybe you have metrics for downloads but how many people watch the download you don't know no idea and did they watch for two seconds 10 10 minutes or the whole thing you don't know so the only reliable way to know if people are experiencing you is that they are there for the live webinar all right so the model is i recommend is free to attend paid recording and i'm going to give you a link which i will put in the comments below where i taught this and i'm i'm just making sure that i can find it for you here um okay yes i found it all right so this is a uh i'm not i'm going to show you real quick on the screen this is an interview like i said remember i said collaborations well mark silver is one of my favorite collaborators with me i'm so grateful for his you know mutual support and he interviewed me about this model of free to attend but paid recording webinar model and he thought it was really interesting too and just tell you mark silver has even more business experience than me he is really like one of the mentors in my field that i look up to so i'm really grateful that mark has given his uh stamp of approval to this model so i will be sure to give you the link in the notes of the video and also in the in the zoom chat you can go and look at this and watch this interview he interviewed me about this and i i interviewed him about something else so we we traded interview so that's what i would recommend free to attend like charge recording this will make sure more people are there and experiencing you and of course you can for the last 10 percent of the webinar you can talk about your services here whatever and then later you can have that webinar as a product that you can sell so make sure it's a webinar that you're proud to sell later okay all right the second model is paid to attend or recording and sold evergreen afterwards what do i mean by this this is how i do all my courses right i am teaching a course i record it live i have people there so it's more interesting and then i charge for the recording or i charge for people to attend live also and for the recording but this is really only doable if you have a big enough audience if you well big enough is a relative because maybe even now if you if you sold an online course you recorded live and sold it later you might even have two people attend and maybe that's okay right so but the larger your audience the more interesting the live attendance for the paid the paid course is so anyway um second model and then the third the third uh bullet point i had here okay the third if your audience is big enough you can occasionally do a public free q and a just like the what i'm doing here if your audience isn't big enough if you try doing hey everyone i'm going to do a public free thing okay so so this is the disaster the disaster a lot of people experience i'm doing a free webinar you can sign up for my free webinar or and if you sign up you'll get the recording guess what happens you might get some signups you might get 20 people to sign up and two people will attend live and then the other 18 people have the intentions of watching the recording and maybe one or two of them will it will be quite discouraging maybe that's not maybe then maybe that's okay for you that's maybe a good practice but just know that those are the kinds of numbers you're gonna have you're gonna have about 10 to 30 at best live attendance for a free webinar that has a free recording and then everyone else will have the intention of watching it and very few will so just so you know you need a big enough audience for this kind of thing right look i have and just to give you a perspective here right now i have 25 of you joining me for this live webinar how many how much of an audience do i have how many people got this announcement just so you over 6 000 people on my facebook page got this announcement and i'm just going to in my email as well let's over 6 000 people got this announcement 25 of you are here live let's do the numbers here's 25 divide by 6000 that's less than one half of one percent live attendance just so you know what's going on okay now i have to say okay actually 100 people about about 100 people said on my facebook event yes i'm interested so 25 attendance is actually quite good for 100 people 100 people saying yes so 25 people so that's not that's really good but i have a i have a very warm audience and so that's that's also why that that's the case okay so anna says i would like to hear about facebook ads 101 okay and maybe we will end with this and then the other one the other questions i will i will answer in the next in the next free one okay so i would like to hear about facebook ads 101 and i will give you just a few slides for my course i want to thank lucas force meyer and i'm going to just going to show you his well i'll show you the recording the few of the drawings first so he he went through my facebook course as a student and just decided to put these together because he really learns better visually so he thought this was helpful and i thought this is helpful too and maybe you'll find this more interesting to look at than just my than just my face okay so here are the ever sorry here are the evergreen principles i consider for face for effective facebook marketing right what do we do okay so first we have to understand and this is straight from my course and he's just kind of summarizing it facebook wants to do the following they want to reward helpful caring interaction that's what facebook you know we all think facebook is you know evil monster they want to take our data no no no what do they want here's what they want facebook wants more attention more people showing up to facebook that's what facebook wants because it's good for us advertisers it's good for facebook making money on people like me paying money to facebook to advertise so how does facebook get more people paying attention to facebook they want helpful caring interaction that's what makes us show up again and again and again so facebook is rewarding that in the algorithm okay secondly facebook is trying to frustrate the spammers and engagement baiting what is engagement baiting engagement baiting is hey everyone what's your favorite color comment below is a red or white hey everyone comment below with one word how are you feeling right now that's engagement baiting which means it's really not thoughtful interaction it's maybe a little bit fun but it's it's really just the person who is doing that is trying to get more visibility in a kind of a spammy type of way okay so facebook is trying to frustrate that they're trying to shut those down they're trying to do less of that in the algorithm yes sometimes it does pop up but they're they're always trying to decrease that and reward helpful caring interaction because they notice that that's what makes people show up the facebook again and again and again so therefore what should we do care more than people are are used to being cared for on facebook which is like i said thoughtful comments reaching out to people one-to-one commenting on their stuff but also reaching out one-to-one have conversations that's what people facebook wants have meaningful interactions create inspiring content in your voice because your voice is unique by definition your voice is unique not just your speaking voice but your writing voice your your your photographic eye your voice is unique so create more content that's inspiring to your audience but from your voice be authentic encourage real comments from your audience okay what do we not want to do try to hack the system because facebook is always one step ahead of the hackers and spammers they or maybe one step behind but they will always catch up and and and suspend pages decrease that stuff in the algorithm trick people into comment for reach like i already said that chase the latest trend if it works it will work in the long run so don't freak out oh facebook every time you see people go hey facebook has a new algorithm change please do this please do that relax it's not sustainable for us to chase those things it's gets on it's it's not good for anxiety it's bad for burnout and if it works on facebook it will work for the long term so for the meat give you an example facebook stories just like instagram stories you've all seen them it's the things that show up at the top and it's like really ephemeral content that stuff goes away of 24 hours that was a new feature what two or three years ago and i ignored it i'm like i don't care about facebook's new features because they constantly introduce new algorithm changes new features and then they go away most of them go away sustainable and and not anxiety non-anxiety marketing means to relax when everyone's freaking out about a new feature relax if it's going to be good it's going to be around so i ignored facebook stories for a couple years i'm like well let's see if it's sustainable indeed it is so now i'm using facebook stories too in the simplest way possible do you see what i mean that's that's what works in the long term and i'm quite successful on facebook marketing compared to most most of my peers right so what do we do on facebook ads so that's what the person wanted to say and let me just um let me do uh okay okay so this is the general my general strategy about facebook ads step one advertised will actually not step one too i mean some of you don't have a warm audience so you start with a cold audience but these are these are basically two parallel branches of my facebook ad strategy you advertise to a warm audience people who have interacted with your content in the past year whether they visited your website facebook knows that because you installed the facebook pixel or they're on your email list facebook knows that because you uploaded your email list to your facebook ad account and facebook will anonymize them facebook will not spam them at all facebook will only allow you to run ads to your email list okay so your warm audience is either people who have interacted on your facebook page in some way or on your website or on some list you uploaded okay what do you advertise your warm audience you advertise first of all i would say this first text and video content 40 of your monthly budget so text and video text only posts and video posts you can see them when you go to my facebook um when you go to my facebook um business page you'll see this is the kind of stuff that i post on facebook text only and videos right this is my video going on right now um oh and thank you tom for your comments here um text only right this is a text only post i like advertising stuff like this and i also do videos all right this is an interview right but videos right videos so um um whoops are we back here 40 of monthly budget and then um 40 sorry 40 percent of the yeah 40 percent of the total monthly budget and then invitations 20 of monthly budget more during a launch but 20 usually calls to action hey do you want to buy this do you want to sign up for my coaching do you want to join my group program whatever you're inviting okay to your warm audience that's what you use facebook ads for these two things to your cold audience people who have never interacted with you okay you do 40 percent of your monthly budget text only ads like i showed you this type of stuff where it's just words no images you could put a link if you want but remove the link preview so there's no images why is that why do i recommend text only ads to cold audiences because any images is too easy to click like especially people who don't know you you're surfing oh nice mountain nice flower nice lion nice person's picture like they never even read it but you don't know if they've read it or not you don't know a lot of good click and what happens when people click like is that they automatically get roped into your warm audience under facebook ads and now you have a bigger warm audience spend of people who never even read your stuff so my cold audience rule for facebook ads is try to blend in don't stand out you don't want to be standing out to people who don't know you you want to blend in and only the people who see a few lines if those few lines are relevant to them the particular activation system in their brain will catch that and go oh i want to read more because that's relevant that's just a few lines is relevant to me you want first of all you want readers in your audience you want people who are who care enough about your topic to actually want to read the two three hundred five hundred words that you wrote text only no no images so this is why my facebook ad strategy is quite different than just about everyone else you're going to learn from because everyone else talks in terms of funnels i get it they talk to the funnels and they say get lead generation get traffic ads to an opt-in page maybe a video that gets people to an opt-in page and then you know advertise to people who watch that video your low price offers it i get that i get that i get the funnel but usually what happens is they build a really large and irrelevant warm audience which means their budget gets bigger bigger over time but not more not more effective so that's why i say inspiring helpful content to your cold audience text only to the warm audience video really i do video to my warm audience and then invitations to buy stuff so like i said you want to learn the full strategy for me with all the nuances of how to find the right cold audience and especially higher income cool audiences that are good for your products and services i teach all that in my facebook ads course and also i teach the whole nuances of how to do the warm audience ads all that stuff with many years of testing 25 000 of my personal ad spend over the past few years i've run over a thousand campaigns by this point i just looked at the numbers and like oh over a thousand campaigns cool so um anyway uh i hope this is helpful i'm gonna finish up the uh thank you all for staying over the hour and i hope to see you in the next free uh group public q and a i i get during this global crisis i'll probably do this once a month and but those of you who have bought any of my courses i just want to show you real quick um again this is a pre a public free thing so i'm modeling what i'm teaching the last few minutes at least i should have taken 10 percent which is you know six minutes but i'll take i'll take two minutes maybe i did that part of my facebook ads selling was was part of my my 10 time but um if you go to georgecow.com and you go to services and you click on workshops okay just buy any of these you know if you want to start off with something low price this is only i think this is 50 dollars let me see here it's 50 bucks yeah 50 us dollars and this is a very resource rich course you will have a planning template annual my business model uh annual planning template uh week week by week progress tracking sheet of the most important metrics for a solopreneur business this is really a i think honestly a very valuable course and it's a very good price at this what you get so if you buy this okay you will get two months of my bonus q and a calls okay um bonus q and a is kind of like what i'm doing here is i answer questions from students who have submitted questions in advance but it does require that you you know buy something within the past two months and then you can schedule uh uh you know you're joining that so so buy any of my courses if you haven't done the intro course you probably should start there um but any of my courses will get you two months of these kinds of q and a calls and plus if i do any free ones you can of course come to those as well so i hope this is helpful thank you again for being part of my audience honestly i'm i'm very honored and grateful that you chose to you know be with me today to chose to watch this um if you have any comments and questions i'm always very uh inviting those below so thank you again i'll see you in some video or some call bye for now thank you