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Swedish Grammy Award 2011 -- Innovator of the year - iamamiwhoami

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Published on Jan 20, 2011

ÅRETS INOVATÖR
På årets gala delades även det nyinstiftade specialpriset, "Årets Innovatör" ut. Detta pris har skapats av Telia/Spotify och IFPI Svenska Gruppen. Priset gick till: Iamamiwhoami
Motivering till Årets innovatör:
"De har etablerat en stark relation till sina fans över hela världen, som följer dem minutiöst via sociala medier. Trots det har gåtan förblivit olöst. Det elektroniska musik- och filmprojektet har genom sin virala strategi blivit omtalat i sociala medier. Genom ett innovativt grepp har projektet lyckats väcka nyfikenhet och ge upphov till ständiga spekulationer om vem eller vilka som står bakom musiken. "

Swedish Grammy Award 2011, Innovator of the year:
"They have established a strong relationship with their fans worldwide, who follow them meticulously through social media. Nevertheless, the mystery remained unsolved. The electronic music and film project, through its viral approach has been talked about in social media. Through an innovative approach, the project has managed to arouse curiosity and lead to constant speculation about who or what is behind the music. "

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