 This is a large, long-term soup. I'm going to be a host today for our event, Storytelling with Photos, and Introduction to Canva. Before we formally get started with the presentation, I do want to take you into the screen chair, and I am going to take you to our morning management assistant, to access the courses and show you where you can access the PowerPoint presentation provided by our presenter today, Molly Bacon, who is our social media manager, and she's done many of these events with us, so you can count on her to give you an engaging and fun presentation. So bear with me one minute while I share my desktop. Sorry about all of the windows, but what you should see in the live event here is me talking, and just note that you can adjust your settings, you can adjust the quality of your view, simply click on the bottom here, then you can change the view all the way up to 720, so feel free to do that. The other thing you should note in the LMS, when you click on September 26, Storytelling with Photos and Introduction to Canva, you can download the PowerPoint presentation, or I've also put it in our Google Drive, you can pop it out, and then you can save it to your desktop, or you can take notes, or you can share it with other folks, and you can use it in real life. The other thing to note is I will be posting the recording of this event right here, probably a little later on today, I'll be getting to that, I will post it, and then you can watch that as well. Molly also has several links that I will be chatting out during this event, I will also post them into the course shortly after the event. So I am going to stop sharing, and I'm going to turn this over to Molly. Molly, take it away. Hey everyone, thanks so much for joining us today, I'm Molly, the social media manager at TechSoup, and I'm really excited to show you all what Canva can do today. Canva is a great platform for anybody who wants to create designs, it's really simple, I've been using it for a long time, in a lot of different ways for marketing, and digital web as well as print, really marketing collateral for your organization, and today we're going to focus more on storytelling for our story makers campaign, and I'm going to show you a little bit about how to use graphics to tell your story, and show you some examples of what other nonprofits are doing. So at the end I will be able to address questions, so please feel free to ask some questions, and we'll get to those at the end. So I'm going to share my screen in one second here. So yeah, using Canva to tell your story and promote your cause, that's what we're going to talk about. So what is Canva? So Canva was introduced in 2012, on the left-hand side there is the founders of the organization, so they've been around for a bit, and they've gained 150 users just in the first year. More than 50 million designs have been designed in Canva, and the platform is really easy. You can drag and drop, and it allows you to create really professional designs, even if you're not a professional designer. And it's a free platform, and it's paid for the work version, and to learn more you can click the link and go to read about their story. So it's available on web and iOS devices, so that means that you can use it on your desktop, on the web, and you can also use it on your iPad or your iPhone. And I mostly like to use it on the web just because I find it to be a little bit easier, but the iPad is a really great version as well. So it's drag and drop, like I said, so that means you drag text images, photo filters, icons, shapes, and more. So this is some examples that they have. And then Canva for Work is free for nonprofits. So at TechSoup, we use it, and I encourage any nonprofit to use it because it's free for you, and this is a really great tool to really make your brand more cohesive. So some of the things that you get when you do Canva for Work, they have a free platform for anybody, but the Canva for Work has a brand section, and you can create specific templates, and you can have a team. So you can really be sharing designs with your teammates, having them edit it as well. It's a really collaborative platform, and then you can also make sure that things stay on brand because you can have these branded templates. So you can learn more about that and apply as well, and I know that they say you can only have one team, so just make sure that your nonprofit only applies, like you had just have one team per nonprofit. So storytelling with design. So actually the image on the right-hand side was created in Canva. And so some tips when you're thinking about how to design a story with photos and words. So the first thing is to establish your goal. So what are you trying to achieve with this image? Like what's your end goal that you want your audience to understand? So the first is establish your goal to understand who your audience is. So if you're posting it on to your Instagram, for instance, and that's where you're going to tell this story, then think about what your audience is on Instagram and how you can cater that story to them. And three, determine an emotion you want your audience to feel. So establish kind of where you want that, how you want that person to feel and how you can portray that. So actually maybe write these down when you start. And then the fourth is to use photos or design illustrations. Photos are really great, like on the right-hand side it says, a picture can tell a thousand words, but a few words can change its story. So a photo alone can be compelling enough to tell a story, but you can also use design illustrations from artists through that all the time to tell stories. So it's not one or the other, but a lot of times you just, those are, you want it to be captivating. So you have to think, am I going to use a photo or am I going to use illustrations? And then the fifth tip is to keep it short and let the design speak for itself. So you don't want to put too much text or have it be too many designs. You don't want at least one factor that draws them in and then you want to keep the text short. So I have some examples I'm going to go through now. So first example is care. I took these all from their Instagram, so I've linked them all here, but I think I can read this. So basically they have this campaign on their Instagram that I found that I thought was really powerful. So it says I am powerful and I think it's great because the image speaks a lot, but then the words draw you in and kind of make you interested in the story. So on the right-hand side, you can see I actually put the text of what they put in the Instagram. And so here is where they're really describing that story. They're telling the full story. So it says Polina Chavez works with her baby on her back in Guatemala around the world, around the world 1.3 billion people live in poverty. So 70% of them are women by financially empowering women through micro savings programs. Women and girls have the opportunity to show the world what happens when they take the lead. Spoiler alert, it's all good things. So they're basically here really drawing you into the story and getting you excited about it, and then they're using that opportunity to have the text in the Instagram caption to really tell you more about the exact story. And I think this is some of the most powerful use of storytelling that right now, because a picture says so much already, but if you can really tell the full story and the details, it's really going to draw people in. So here they're just talking about how their mission and what they're doing and how they're actually impacting people's lives. So the next example is Habitat for Humanity. I think that they also do a great job of storytelling on their Instagram. And so as you can see here, there's a lot of graphic, graphical elements. And I think that works as well. I think I meant to have on the right-hand side. On the right-hand side, it was also a story about how 35 communities in Fiji were impacted from a cyclone. And their story was basically drawing you in with that graphic. And I think that that's a really interesting way to draw people in with the use of illustrations. So although I think photos can be more compelling sometimes to create an emotion we can relate to, I think that certain illustrations also can draw you in and kind of make you think about a story and then you can read more about it. And so I know if you click to their Instagram, you can read more about each individual story, but these are all really good examples. Also just describing facts on an image can really help tell a story as well. So Rainforest Alliance does this really well too. And on their Instagram, they have a lot of graphics on top of images that explain a lot. So on the left-hand side, you can see forests are our best defense against climate change. So that picture really makes you feel for the forest because you are seeing it. But they're also explaining it. And then using quotes, those are always really helpful. In that picture, you can kind of see there's a lot of flooding in that area. And that quote really speaks towards that image. And then on the right-hand side, it's just another example of how they use text in a photo and they really tell a story and what they're working on in the text below, so in the caption of the photo. And then Girl Up is another example that I have. And I know that some of these are even coming from Canva. The right-hand side was designed in Canva. I can tell because the templates, I've gotten to know the templates so well. And so I think that's really cool. This is a really true example of how Canva can be used. And all of these graphics I've shown, I believe you can use Canva to create. And so this is really great too. The left-hand side is a story. I think this was for one of their contests showing how a girl really has a quote about education. And then in the center who run the world, they're really speaking towards younger girls or women and they're trying to get them to vote. And then on the far right side is an inspirational quote. And so all of these are, again, really great use of using graphics but also text to tell a story. And if you go to their Instagram, you'll also see that they do a lot of images with captions that tell the full story below. So here's some other resources you can go back to that I think are great. A great thing about Canva, like I said, they have Canva for Nonprofit. So if you go to that landing page, you're going to see a lot of different examples. And then there's a design school within Canva. That's free. And they have a blog about building brand narrative and that's a lot about storytelling through visuals. And HubSpot also has a really great blog post about using attention of the distracted audience. Obviously it's a distracted audience on social media right now. It's hard to tell a story, but I think that there's definitely ways like the ones I showed that really draw people in. So that's just another tip. So let's dive into the platform. So here is the platform. So once you sign up for account, this is the first thing you're going to see. And I have a bunch of designs in here. We design even our webinars in here. I really do use Canva all the time. And so basically you can start by creating a design. So today I'm just going to walk you through a social media design and show you here kind of all the other things. So you can make these are the recommended ones for me. These are obviously the ones I use the most, but they have different sizes and different documents that you can create. They have stuff for your blog, for images on the banners of your blog. They have marketing materials so you can create flyers within a brochures, business cards. You can create email headers, event cards, and also Facebook ads. I think I find that really important. And if you do have Canva for work, which I highly recommend you get, you can use custom dimensions. So that's, you can really create any type of design. And then once you've created a design, you can also resize it if you have Canva for nonprofit. So, okay. So here we are, so it's loading a little bit slow. So this is what it looks like when you click on a design. So I chose the social media design because this is perfect for Instagram. It's a square already. And like I was saying, we could always resize it here if we wanted to. And this will actually open a new document and it designs it to the exact size that you need. So you don't even have to know the size that you need. It already knows for you. And so you could click and actually put in a template that they've already created. And then you can just click into it and start typing. So you can see right away that you can just change this whole thing and use it. You can even move the graphics that they've placed in here into the template. So anything that says free is a free template and you can switch them. It will say, you can say replace. We're going to replace it and use a whole new one. You can also duplicate it. So if you wanted to make this one, but then you wanted to make another one, you could do that as well. And you can make this one different or yeah. And then you can just delete it here. And so if you want to delete everything, you can also just select across everything. And all I'm doing here is simply dragging my mouse across the entire thing. And then you can click delete up here. And then you can delete again. So now we're back to the blank template. So I'm going to show you some of the elements. So there's free photos. This is great. You can use the photos they already have. They have a ton of great photos here. And you can also hit the delete key for some of these. I'm going to be doing that in a second once this loads. You can see this photo right here actually tells some type of story. So you can delete that. But you can see over here there's just so many different types of photos and a lot of these are free. So I think they also have some paid photos sometimes, but they're usually only $1 if you need to buy a photo. And so then they also have grids. So these are to kind of make a collage of photos. So if I put that in there and then I go back to the free photos, I can make like three different images. And then you can move them around by double clicking into it. So all I did there was double click. And then you can move it within a template. And then you can delete it all again. And it will say delete element, delete image. We can delete the element. That's the whole grid that we just put in there. And then there's also frames, which is similar to the grid. And have ones that have kind of more colored based things. Then you can also have shapes, which I find really helpful. Different types of shapes you can put any of these in. And again, it's all drag and drop. And then there's lines. You can add various different types of lines and elements and illustrations. So like we were talking about before using different graphics and designs, you can really start to make a story just from what they give you. And then there's icons and charts and a bunch of other things. And then here's just different types of photos based on the types. So I'm going to show you, you can also, yes, add your own photo. So you can also add a background, but we're going to actually not have a background. So I'm going to delete that. So you can upload. So I actually uploaded photos already. So this was a photo that I uploaded. So you can just either click here to upload or you can actually just drag a photo right here. So just think of everything as kind of drag and drop because that's how they designed it. And then I click here, it will automatically scale it. So you don't need to press anything in Adobe. You actually have to press shift to make sure it stays scaled. And in Canva, you really just drag and it's going to stay scaled. So then I'm going to click on it and move it to center it. And it has some of these lines to help you line it up to be center. So this is the photo that I got this photo from like Pexels. It's just another free photo from a free photo website. So that's where this photo came from. And then I was going to add an element and I was going to add text. So here's the text section. And so here they have all these different types of pre-formatted cool text. So for instance, there was one I saw earlier that I really liked. I was going to find one. I can't remember. But basically you can just drag it again and enter in the text that you want. So you could put it somewhere and then change all of the text. So that's, these are cool because they already look kind of graphical. And they're like, they're fun. And so then you can delete that. And I'm going to show you how we have our brand fonts in here. So that's another thing with Canva for Nonprofit is you can actually add your own fonts. So I was going to do a quote. And so I'm going to enter in this quote here. So I just copied and pasted and the way I did that was command C and then command B because I'm on a Mac. So it's the same functions as copy and paste as other platforms would be. And so then you can select it all. And again, I was doing a Mac control for that. And you can change the font size. So now it's a little bit too small. We'll do like 20. You can enter your own two by typing it in and then moving it. So I'm trying to get it directly in this phone because I'm trying to tell the story kind of in this phone. I think it even needs to be like 19 maybe actually 18. Okay, so here we are. And so we bring this up and then I'm this is a quote. So I have to make sure the quotes in there and they actually even have icons for quotes. So if I were to go back here and go to icons, I think I might even be able to find like quotation marks. So I just typed in quote and then you can see here this bottom button would be you can turn it and you could actually put this in here if we wanted to. If we wanted to do something like that, we could. And then I'm going to add one more layer of text. Actually, and so I'm going to delete that. I'm going to do this smaller one and then I put the guy's name quote. And then I'm going to drag it below. And then, as you can see, there's also this option to arrange things so you can make it go. For instance, if I were to bring this quote and make it bigger and then decided I wanted this to be on top. You would say a range and you would hit back and see they also have the commands over here for the short keys. So that way you can have you basically have layers and you can send them backwards or forwards. And then you can also like we were looking at go back to this section and add some lines. So I was thinking that I was going to maybe this line and you can make it shorter just by touching this here dragging it inwards. And then again, you can change that. I think I wanted to make that a little bit. Sometimes it can be tricky because it's this is getting small now. And you can also even use the arrow keys to move it over and up and down as well once it's selected like that. And then maybe I want to change the color of this. So it's actually even going to know like that line was this color. So let's change it to this color. And now it knows and it kind of keeps everything consistent size. Yeah, it's really flexible and can work really well to make designs quickly. So I think that this is perfect for telling stories and making your graphics visual. And I think it's just so easy and fun and you really do not have to be a designer. You could always we could always go back if we wanted to and change this whole thing and use a custom design that they have over here. I remember when I was looking at up girl I found this exact design and they changed it. And so one other thing I want to just show you and I don't know if it's going to work properly if I do this but basically over here you can see that you can download it in multiple ways. So there's a JPEG, a PNG, a PDF and a PDF print. The PDF print is actually really nice because this is if you did business cards or something and you need it to be like 300 dpi. I think it's whatever is the highest amount of for printing that your printers would tell you how you know put in the highest quality. That's where you do the PDF print and then the animated gift is a new thing that they have that is really fun. And also the PNG one by the way this is for it to make a transparent background. So if you had made a logo in this and then you wanted to go you know have the background be transparent so that you could put it on other things. You would just click that right there to make it transparent otherwise it would be well this wouldn't have a white background but if it did have any white in it would just end up being white. And so then this is experimental so I'm just going to show you here. So in my presentation I had an example of this and this is super cool for social because you can yeah basically have it bounce around and have it be animated. So you can turn this into a movie for that would work on Instagram or you can have it be a gift that would work on Twitter or give you or wherever in an email or something like that. And they have kind of different you know styles when was the one that I used in my presentation and they're all really cool and then you just download it and this is really new feature that they're doing. And then like I said if I really wanted to resize this and say hey I really want this to be on Twitter and it would do that for me you would have to kind of make some small changes because it's a different size. So then I would just I'd have to redo it actually but you can select it all at once if you wanted to do it that way. And I just selected it all by basically going like that just holding down with my mouse and crossing over everything. So then this is now resized. And then I like I was saying you could share it so you can send a link to people. You can put it directly on social. You can embed it and yeah so TechSoup's team I can share it to my team so that they can view or they can edit or I can send specific people and send an email and have them have access to this design. So you can even work with your partners on the design for something. So I think that that's all I'm going to cover today. And I wanted to tell you about Storymakers. So Storymakers is a contest happening and we're really excited about it. Basically you can win prizes and it runs through October 31st. So if you click on the link there you can learn more about it. And I hope that you will take some of the great tools that I showed you today. Oh there was one more thing that I did want to show you that I didn't show you. There is filtering for your photos here. And I wanted to show you this because many of you might be submitting photos and want to filter them. So this is the capabilities of filtering photos. So you actually can do a lot with the filters here. You can change a lot of the coloring and this is going to impact that photo that's in it. So just another, it's under the filter and you can crop specific things as well. But yeah, so I want to tell you that because I want you to submit your stories with the stuff I just showed you with Canva or any of the other platforms that we've been talking about in our webinars. And you can win. All you got to do is take the picture or create the picture in Canva, post it. Use the hashtag, post it to YouTube or Instagram. Well if it's a photo you won't post it to YouTube. So post it to Instagram and enter the contest. So you have to go to the website and then you are entered to potentially win cash prizes. And we're giving you about $2,000 away to each nonprofit in different sizes of orgs. So depending on your size. But basically you are to feel empowered now to participate in our contest. And thanks so much for joining us today. If you have any questions, let me know. And also connect with us on Facebook and Twitter. And you can connect with me and also email me if you have any questions as well. Great, thank you so much. She's actually sitting in the room waiting. So I always wanted to say thank you to the presentation. You know, whatever it's on Spark or any of these programs. It's always nice just nodding my head and saying, well, it looks so easy. The way you navigate through the program, the drag and drop and her enthusiasm. It just has me laughing because I just, I want to try it myself. I have actually tried Spark. I created a web page and I also created a video with Spark. So I want to try, I tried Canva a little early on, but I need to do it some more. So we do have opportunity for questions. I'm watching the chat box in the LMS. Quick note, we will be attaching all of these links and the resources to the tab that are the module that's in the course. I should be able to get to that by later on this afternoon or this evening. So you'd be able to see the recording of this event and all of the links. You can of course download Molly's presentation and you can share it with anyone. It is really important for us to communicate to all of our nonprofits and libraries that this story maker's campaign. It started on September 5th and it runs through October 31st. It is for digital storytellers like it is shooting videos, but it's also for if you're taking photos, you can submit a photo entry. So we do want to encourage you to do that. We also want to thank you for joining us today. We don't have another event scheduled for a good bit, but we do have lots of events that are archived in this course that you can go back to and review along with all of the resources. So I do want to thank Molly, our social media manager. She does a lot for our TS 30s and she really is the expert in a lot of these programs that can help you with social media and increasing your profile. She's got lots of great ideas. I hope you're able to connect and get more ideas from her. So Molly, thank you very much. I don't know if you want to say anything. Thanks for joining and have a great day everybody. Alright, thanks everybody. Have a great day and look forward to seeing you the next time we have an event. Bye-bye.