 Hi, this is your host, Sapna Bhartiya, and welcome to the 2023 Prediction Series here at TFI. And today we have with us once again, Nora Jones, CEO and founder at Jelly. Nora, it's great to have you back on the show. It's great to be back. Thanks for having me, Swap. Yeah, before I ask you to pick your crystal ball and share your predictions, tell us a bit about the company. Jelly is an end-to-end incident management platform. We focus on things like incident response and learning the most you can from your incidents and also allowing you to look for patterns throughout your incidents so that you can make more informed decisions about your organization. Excellent. And now it's time for you to pick your crystal ball and tell us what predictions you have for us. A few predictions for 2023 based on what I'm seeing out at SREcons that I've attended and in various Slack communities where folks are asking questions and talking about things and also talking to our customers in general right now. So more organizations are going to start adopting these blame aware cultures, which means like not being afraid to say the names of individuals that are involved and not being afraid to allocate responsibility and accountability, but allowing folks to be comfortable speaking up about their roles in the systems and allowing folks to be comfortable naming, hey, this is the person that pushed this PR or this is the team that came up with this JIRA ticket. Frequently I've seen folks kind of misinterpret the notion of a blameless culture to mean that they should get rid of those things and that actually ends up being a more blameful culture at the end of the day. So what we're going to see is this shift towards more companies getting comfortable, naming names, accountability, things like that, but that needs a psychologically safe environment in order to be able to do those kinds of things. And then my second prediction is that MTTR, which has been a very popular metric in the tech industry for several years, popularized by the Dora report, will actually end up being deprioritized as a metric for SREs. As we saw in the Void report, which just came out this past December, it is something that organizations are moving more past. I think the reason we saw this come into popular existence is that people were not dedicating a lot of time towards incident reviews. They understood that incident reviews and postmortems were important, but instead of actually allocating time towards giving folks time to understand what happened and socialize that with the rest of the organization, what they would do is instead just record the bare minimum metrics for it and then use those bare minimum metrics across all their incidents throughout the year to make informed decisions about their organizations, which actually is really hurting, of course, when they're doing stuff like that. Because you're making decisions based off of metrics that are not quite accurate and are not really telling you much because when you put garbage in, you're going to get garbage out. And so if you're not spending time on the individual incidents afterwards, you're not going to be able to tell a story from the incident after that as well. I think we're going to see people start to shift less towards MTTR like I was saying and more towards understanding where coordination failed during the incident, where coordination was hard, where it was hard to bring people in, where people went down rabbit holes, where we thought we had repaired, but we hadn't repaired yet. Marking those points in time and understanding who we needed, how we needed people, how hard it was to respond is what's really going to help us in the future. And then my third prediction for the new year is that incidents are going to be viewed as opportunities for growth and I think orgs are already doing this in a big way, but so I want to caveat that with people will put their money where their mouth is here and actually allocate something like this towards a promotion ladder. They'll get their best engineers doing this work. Frequently we see it's like the Wild Wild West out there where it's like, hey, if someone wants to do a postmortem for this, they can and hopefully someone will raise their hand. And what we're going to see is orgs actually start to stop kind of being willy nilly about that and actually dedicate someone towards doing that, have a bit of like an on-call rotation around that like, hey, if you're next up on this list and you are this level engineer, you are expected to take this on and do this certain quality level of your incident review. So those are the things, three things I think that we're going to see in 2023. Excellent, some exciting predictions that you have there for this year. Oh, tell us a bit about what is going to be by you and me the focus of the company this year. So a big focus of Jelly in 2023 is going to be focused on collaboration and helping you get more out of your incidents and socialize it with your colleagues. Frequently, a thing that is hard for folks is they tend to do the incident reviews in a vacuum as if it's on a certain severity level and other orgs and teams can't get the learnings from your, you're really going to try to make that collaboration really valuable. And then secondly, we are going to keep honing in like we did before on our narrative builder. So our narrative builder is a tool that helps you be more efficient with your timeline, but also helps you be more consistent with it and enhance the quality of the output. We're going to lean into that even more. As folks start to invest more time in incident management and incident analysis, we will be allowing that to happen even more with this consistent narrative builder functionality. And then you'll also expect to see us enhancing some of the incident response features that we released this past September. So I'm very excited about that too. Now you touched upon some of the challenges actually during your predictions also, but if I ask you, what are some of the major challenges that you see will be there this year and which of those ones are which you think that, hey, we'll be helping our customers, users to navigate through some of these challenges. I see some of the biggest challenges as folks understanding that it's important, but not getting kind of organizational buy-in to put a stamp on spending time on something. So I think that is a challenge that we will see, but that organizations are wanting to work past more and kind of need some guidance and some help and some structure in place in order to do that. So we'll be working on helping provide that structure, but I do see that as a challenge in place. But given the conditions of the market right now too, it's going to behoove orgs to invest in their best employees. And one way to invest in your top performers is to give them the time and space to learn and to feel challenged and to feel supported. And a really, really great way to do that is through incident reviews. Nora, thank you so much for taking time out today and share these predictions, the challenges, focus of the company. And of course, I'll have you again at the end of this year or next year to not only compare which of your challenges, sorry, which are your predictions turn out to be true and to also get the predictions for the next year. I really appreciate your time and I am looking forward to the next discussion. Thank you. Great. Thanks so much, Swap.