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Media Perspectives on Specialty Coffee

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Published on Apr 5, 2012

Many of us in specialty coffee have been interviewed or otherwise covered by the mainstream media. Local or national, print or online, there's been growing engagement by the media with specialty coffee. In this session, we'll turn the tables on the press and ask them some questions: What interests you and your audience about specialty coffee? How does specialty coffee fit in to your other coverage? What negative elements have you and your readership noticed about the specialty coffee industry?

Our panelists are:
Julie Wolfson, Freelance Writer, Cool Hunting, Tubefilter, KCBSLA, KCET Food
Oliver Strand, Food Writer, New York Times, GQ, Bon Appétit (and other publications)
Melissa Allison, Business Reporter, Seattle Times
Moderator: Nicholas Cho, Co-Owner, Wrecking Ball Coffee Roasters

In addition to our panel, we'll hear from both industry folks and others in the press, notably from Bon Appetit Magazine, the New York Times Magazine, and GQ Magazine.

2012 Specialty Coffee Association of America Symposium
April 18-19, 2012, Portland, Oregon
scaasymposium.org

Music: "Pogo" by Eternal Summers, ©2010 Kanine Records, used with permission

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