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Uploaded on Jan 31, 2012
Video content analytics (VCA) can automatically collect statistics on customer behavior, enabling the cost-effective capture of valuable statistics to inform business decisions.
Using images from cameras at entry points to the store, VCA can record customer flow during the day with no human intervention. Historical averages of these data can be used to inform staff scheduling or choose best times for promotions. This information can also be used in real-time, such as immediately reacting to a sudden influx of customers by allocating extra staff to checkouts before the customers come to pay, anticipating and avoiding excessive queues.