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Published on Oct 12, 2012
Now Available from Harvard Business Review Press: "Winning the Story Wars" by Jonah Sachs. Created by Free Range studios, this visually compelling animation communicates some of the core wisdom in the book, and explores the concept of the 'myth gap', introducing the audience to 'empowerment marketing.' The approach, inspired by timeless mythology and shadow puppetry, brings a fascinating topic to life, and grabs the audience's attention, making them a integral part of the adventure.