 A lot of younger consumers might fall for this, which is that the fitness influencers content is mostly about the fitness influencers body. Basically, look at me. This is the evidence. This is why you need to hire me. This is tough because we know sex sells. That's right. It gets, it gets attention. Not a great way to find somebody who's going to give you good information. What they're showing is that their value is all about how they look. It's a strong sign that this person values fitness in the wrong way. And they're going to teach it the wrong way. Kind of pulling the curtains back for the listener. These are the trainers that are miserable. These are the trainers that have now locked themselves into this is how I look. And so either one, they're obsessed year round of maintaining this look, or they stoop to lying about it, right? Photoshoot one time a year when they're in the best shape of their life, drip content so they pretend that they look a certain way, hiding though in the shadows because they don't want people to really see that like, oh, I don't really look like that year round. Either way, it's a torturous way to live.