 So hi, so who are you? I'm Asad Khan charge of technology at Kent displays makers of the boogie board a writing tablet So this is pretty awesome, and it's available. It's in mass production, right? Yes, so these things are in mass retail globally North America, Japan are our biggest market It's a very very natural analog writing experience with a stylus or a fingernail or any other sharper object You push the button and it erases magically By stable so very low power reflective as you can see outside. It sounds looks awesome How long is battery life on this one? This is extremely light. How light is this? The the the battery in here is a little coin cell and it's good for about seven years If you erase 20 times every day, so so it's really is the heart of this product is this flexible display film Which which is what we manufacture in Northeast Ohio? In the US and you can see it's highly flexible and that's where you can write on how do you manufacture this one? This is manufactured in our facility in a roll-to-roll fully automated process So it's one of the the few liquid crystal display technologies. That's in mass production Roll-to-roll and flexible. Which are the other technologies there? There's some PDLC films for privacy applications things like that that are in mass production Some are done roll-to-roll some are done sheet by sheet the the benefit of roll-to-roll, of course is the cost. It's also It's also very very effective It's high throughput so on and so forth But the flexibility is really comes into this product in the sense that it's it's tough It's rugged you can drop it and things like that You don't have to worry about these kinds of problems. There's no glass because it's all plastic So of course the form factor is not meant to be flexed But it's meant to be rugged and you can see that I'm torquing on this a lot Which is what it would see in its normal lifetime kids like to do that for some reason Absolutely, and of course the entire magical point about this about this amazing analog writing experience about the look and feel of these products is Is the fact that these are very low price point and consumer electronics when people are used to hundreds of dollars They these things retail from anywhere from 1499 US dollars all the way up to 30 or 40 US dollars depending on the device and the type of device and so on and so forth So this one for example, it's available for how much this one retails for about 25 dollars in in the North America Retail in different countries, of course the price point 25. Yes. All right, but so how about some that can record? Do you have a that's in functionality? Absolutely so this one actually comes with a free app that can actually sense the shape of the product and And scan the image and and give you a very quick Just if you're making a list and stuff like that, but we also have a product that will That will record Images and information because it has a built-in sensor. So this is our boogie board sink and And this has a built-in digitizer The pen has a circuit in it as well, and it has the same writing experience, but every time I'm doing this It's actually recording every single stroke. I can hit save its Bluetooth connected to my phone all the information is there vector PDFs and And that and once they're in your phone they can go up to the cloud They back up to Evernote. I'm a very note-taking person and and this has dramatic It's just changed my life because I do not carry a pen and all my notes are in my phone and And and easily available all the time anywhere And everywhere so so you the CTO that means you you have lots of ideas for what's gonna happen, right? Yes, what are some of the things that's gonna happen in future? So so we're pretty we're super excited to to bring up Some of the new newer products that are that are coming out. We're we're doing maybe we can show this one first This is this is just this just released into the marketplace We're doing for the first time a very specific toy format The best part about this is the same writing experience as a boogie board except now It has transparency to make cool Applications of tracing and so on and so forth and a completely different paradigm in how boogie boards are dealt with so so that's really going to be a fun toy And has has gotten a huge amount of attention in the consumer markets in in toy shows and gifting and so much So on and so forth. It also comes with a free iPad app that that has educational content that we develop with a with an organization based in the UK that developed content for us and And that's that's going to be really exciting because that's going to continue to develop also has templates that are just paper or plastic base that Students and kids can slide under this thing to practice to do math problems and handwriting and so on and so forth And you have an iPhone accessory. Yeah So so another part of the business other than making the boogie board film and designing consumer products we also Make the film and sell it to other OEMs that make their own application in this case is an example of of a smartphone case Which has my smartphone on this side and on the right side is actually a boogie board This is a e-writer film and this this company has it's a it's tag wear branded which uses our film to make this stuff so this is now just a quick note where I can say call mom and I Don't have to turn the phone on Biometric swipe launch an app do something. It's right there instantly So this this application space for us is growing rapidly also in a variety of different applications And then this button refreshes there. It's just like a boogie board in this case It can actually come out. So I have a little notepad. It's got room for a it's got room for a credit card Or ID on the back and so it's really an amazing product and a really great tool for your for your smartphone It's interesting when consumer electronics Have a shallow place behind for putting stuff in instead of filling it up with batteries and stuff. You don't need that Yeah, the battery is actually sealed because essentially this battery will last forever. So so that's the that's the goal And uh, and that's what we do. So So I think that other than that New technologies next year we're going to introduce we can't talk about the products a couple of new products that are unbelievable And we're very excited. We'll actually show some of those at ces So we're looking forward to in a couple of months to to releasing that information To the general public and then that will really be an entirely new paradigm and e-writers and boogie boards And so we're really looking forward to that and excited about 2016 and beyond and people think this is awesome They should just contact you and start talking right? Of course And if you're if you're in north america, we are in a tremendous amount of mass retail bricks and mortar Of course, we're an online presence as well We're in a lot of markets in europe in australia and japan And but of course you can come to our website at my boogie board com And that's a great place to get started get information and reach out to us We love to hear from consumers and people that are excited about our our products and our vision about About these analog input devices that that have extreme elegance in their simplicity