 Hello there, welcome to Why in the Morning and if it's Tuesday, it's Entrepreneurship Tuesday at Michelle Ashira is where you can find me across all my social at Y254 channel is where you can find us across all our social media handles in this particular session we dive into an interview that looks at concert events organizing and how you can actually achieve a successful one and in studio I am joined by Mwenye Kazunga who is a media personality and the founder of Mdune Cultural Festival Kazunga. Welcome to Y254. Thank you. You look dashing by the way. Oh thank you, thank you so much. I am doing well. I will do my best. I have to win the next COVID. I would like to do my best if it helps. Yes, it is for sure. I have a great screen said. Yes I have a great screen said. I am quite sure that those viewers right now, majority of them want to thank Kazunga and she wants to thank Wappy, We have a firm who does what he does. jwa jwa kwa kwa bali wangumini kusimia na kwa nga kwa ni. Wala mboa ni juwi. My name is Amonika Zungu, I work for KBC. I work for KBC. I'm in Radio Taifa and KBC Channel One, a radio TV presenter. Yes. Ah ya, karibu. Asante. So, ni kwa tuki anzatu. The reason why you're here, it's because of constant events, organizing, and you have one coming up this year also. So, Mdune cultural festival. Sure. Okay. So, what's Mdune cultural festival all about? I think it's a community thing, which started in 2000 and it started in 2018. So, if this year's event is going to happen as we have planned, then it's going to be the third year. So, Mdune, it's something that I came up with. I just sat down and I thought, you see, there are some people, media personalities in this country who have made their names through what they are doing apart from what they have here. So, when I came up with this idea, I sat down with several people and we discussed about it. And then, in fact, I'm the one who came up with the name. Onajwa twengiwa na nuliza, the meaning of Mdune. Mdune means it's one of the VGG names in our constituency, which is in Kinango constituency, Kuala County. So, when I came up with the name, I said, wow, that's a very nice name. In fact, at our talk home, when they heard of Mdune, they thought it's not on that area which the event which is being held. They thought that the event is on another part of Kuala. But it's in Mdune constituency, Kinango constituency, Kuala County. What was the inspiration that you got, that led you to actually start the festival? And what was the market gap that you saw in County 002 Kuala? And you felt that this is the time to start Mdune cultural festival. Alright. Let me start with the gap. Yes, let me start with the gap. You see, in so many counties have their own ways to do their things in terms of events and everything. So, I sat down and said, Kuala County have not nurtured the real talents. Alright. So, I saw this gap and said, let me do something and see if it can work. Alright. And I thank so much when I did this event for the first time. My area MP, Mr. Benjamin Dalu, came to the event and the area MCA. And they really embraced the idea. Because if these two people have come to this first event, then next year I have to do it again. Alright. Ukiyangali apia, other counties in Kenya, they have been hosting and doing big, big events. Alright. Onajiwa mimi kazuungu, nili kudiana hiu idea nika samochani fanya, but there are some other counties when they take their proposal to the county government or representatives. Ile county want to embrace marahiyo hiyo. So, I think mine has taken time, has taken time to extend this year's event. The county government is coming on board. Alright. Ingaojiye stakulizwati, onajiwa tu onasewa kama kazuungu. Tu onakomba omeka logo ya county government. How much have they given you? That's where you were actually made. Yes, yes, yes. You see. But I'll expand on that. So, nili wona that gap, nika onakomba, I think Kuala County is a time for them to realize, this county needs to do something in terms of nurturing talents. Yes. I'm speaking of the support that you're getting from the county government. Yes. And if you're looking forward to getting into politics, you're going to want to talk to me. Not really. Not really. Not really. Alright. So, the event has been running for approximately now, this is the third edition, so it's three years prior. So, what was the reception like for the first edition when it comes to your target audience? And where are your target audience by the way? My target audience I think is the community. Okay. Let me go back there because the community consists of the old, the children, the youth, but mostly the youth. Because, there are so many youth, but again, how did you come up with these talents? I'm very sure each and every house in Kuala kuna msani. Ataka mma kuna, kuna msani. So, I'm targeting the youth at most kusababu they are the future. And I have seen a youth in this country wana pata shida ngingi, especially the artist. Wana pata shida ngingi san, because I deal with the artist. Artists wana kuji ako, they cry. Wana semakumba. I have a talent. I can show you my social media account, especially the Facebook account. Wasani wengi san onalia. I have a talent, but Kazungu, can you help me? At least I record one song. All right? This is just the same as in Kuala County. For example, right now in Kuala, I've taken 15 guys, 15 artists, whom I took them in the studio. They recorded three songs pertaining to this event. Now, the first song, I'm going to call it as wumzi, about the Mandelo ya Kuala, of which this song is targeting, I think this song, very soon, I'm going to take it to the governor. Yes. And the governor must look at it very, very carefully. Kusababu, it's a very nice song. It's a very, very nice song. It addresses the social issues. Yes, infrastructure. All right? I mean, the whole Mandelo ya Kuala. Okay? Mambu ya viwanda, nini vitu kamaivo. The other song in as wumzi about the theme of the event. And then, our soni, the 15 guys, walu kujetuna, their own script, waka fanya two songs, yama pensi, of which this, the love song right now, is already on YouTube and rotating on media, on our media radio stations. Okay. Yes. So, from where you seated, it's very, really nice of you to actually offer a platform, apart from what you do, and just extend it to that level. And I would like to find out what is the theme of this year when it comes to the dune culture of the festival. All right. Mostly we are looking at the culture and talent. Okay. Yeah, culture and talent because we can't live culture and yet, as we Mijikendas, the way we believe that culture is everything. All right. We have already taken shape on approaching this walu watwambuna, pige pige mangoma and everything. Now we know Mijikendas so that they can come and showcase their talent. All right. The other thing is that talent which I'm talking about the three songs in Mifanua which the 15 artists are coming to perform in front of the government officials from Kuala County. All right. So Kuzungu, allow me to take you back to your first edition when you're just starting out in terms of coordinating and just organizing your first event. How did you raise your initial capital and what sort of capital did you have at that time? In fact, you had asked me about the reception earlier. Let me come to that but let me start answering your question. I think when you start something in a kupatia tumbojoto sa hala but sometimes you may even test yourself kama mimi na itwaka Zungu if I approach somebody will he or he if it's a company it's an idea. All right. Sometimes on Afkiria I can approach Safaricom right now I'm at any other company and when I introduce myself just I'm so and so is that company going to help me really. I thought at first I thought that it's very easy to organize an event. Kumpet wasn't a bisa ka bisa nilianda each and every day of these big companies but not even one company came on board. So I had to turn my back and say have friends have friends and I really appreciated those friends when I approached them I have a friend called who has a company Opticians I have a friend called Brofield Ponyaw he's the one who came up who came to rescue me and then he gave me money by the way then there's a guy called Boss Mato we call him Boss Mato he's one of the he's the CEO to ATL music he came to rescue me also so so it was all about your network yeah my network yes yes and also my own money yeah I used my own money because it wasn't that it wasn't that it was not sustainable yes yes kusaba buki hangali mtwana za kukuliza okay let me help you because it's a two-way chat yes yes yes because the first event I used 100,000 yeah niki samakwa mani mechangana kusaba buki hangali the total amount came around around 100,000 so having that experience and for someone who's watching this conversation and they want to start an event company what would be your advice for that particular person what are the key things to be on the lookout when considering to start an event company or a concert that is all right I think what they need to consider is capital all right you need to ask yourself do I have enough capital for me to start this event kusaba buki kusama komona tegemiya into engine that person can disappoint you all right you need to consider that if you have any cash for you to start that event the other thing is consider where you are doing the event all right the location is very very important kusaba mimi most of the people were asking me kazungu why are you doing this event yes kijijini kwanza kwa lembonasi you are not considering us for kilifi kilobi despite of the name you have kijijini kijijini akuna akuna akuna a good reception but when he did this the first reception was very very nice I remember I think I got like 700 people who came who came for the event because the same community kijini kijini kijini kujia so that word really really spread they saw you as one of their work they embraced that in fact at that time what when he thought that maybe mimi minda kwa kiyongo ziwao na nimi kwa na you meet her by the way kazungu you are doing great kazungu akuna waze how was it how was it how was it how was it how was it if this waze come to me wakisama kwa matukai kijini to zungumze mimi nina nwa kukata uneti kia wito after all of yongo ziwao maybe they think that kazungu is on that perspective wasiwao na wasiwao wasiwao na wasiwao na kama nikuura mimi minda wapia mimi mista kukupigini asia wasiwao nipigini e vidyaa na wasiwao nipigini e vidyaa na sawebu youth is the future youth are the future of this country so how do you monetize in this particular now we are in the third edition right so how do you monetize from this particular because on another angle it's a business on its own so how do you monetize considering that there's no ticket fee it's a free event okay what I can say about that is I think kelamtu wa na kwa gana na mapana ake kata kamaas alaya ya kuta futa nini wito kamaivo I'm doing this event to be a free event simply because taku finili asana yulemona ichi wa kuleinje let them come enjoy since the county government right now has come on board and some other stakeholders which I'm sure they will be helping kazungu alright what I'll have in my hands I'm going to share with them because on that event for the two editions ah akuna mona ichi any kutambame tokoku machinana mekuja kalambia what are we going to do this and this and this wome onatu kuna maaji ya kukunuwa kuna wacha kula ya kukula ona ona there was that entertainment so for now as kazungu the way he's doing this event wacha ifa ni a free event maybe in future we are going to consider some things at our own pure kazungu amendeo for the last three years kazungu ameku wa kutupatia free event because if this money I'm going to get this money it is idea those artists what you are raising here on okotika yu planiangu yu promotion because right now I have I have a registered company kakam art promotions because I call it kakam because mimi na jita kakam kubua kakam kubua kaka mkubua sasa so art promotion I want to promote art in kuala county infakt I'm so impressed and I'm very very happy right now the county I'm working shoulder to shoulder sorry with the county minister he's a very nice guy he's a very nice guy uji man am patia salut sana because for anything or for everything that right now I've been doing in fact I was talking to him I was talking to him and I was talking to him the direction I was taking I just love it now na kumbahu na tamani kati kamaas alaya because right now I am approaching so many people to be part of this but again I can't just go there na if the county government is coming on board mimi kona na serekani bona na nidoke inje there's no need of that na una jio mimi saina shawriwa na atuengi sana atuengo na nishauri so easy for you to actually miss focus on the main yes yes yes yes kabisa kabisa so una una una viduza ko nai datu vizuri bila watawe mo nyaku di changanya so apart from the county government do you work with any other yes yes yes and how are they helping in terms of the event okay I told you that I've just told you that I did the 3 songs there's a studio called Magdat Music Magdat Music is the one which came to my rescue again or I can be a kumbahu na if we have this project let's partner on this one of the 3 songs for free so he can you don't care he Magdat and a lady called Hadija Mwenyi salutu her and then kuna jamane yukana kama hasko waw salutu him how and how my partner on that studio the other partner is Kona to Europe it's another recording studio okunda after he Magdat Music this square county waw when they came on board we are giving you one artist to be part of this and we are going to do one video for this event and that's the reasons why I told you that infact 2 weeks ago 2 weeks ago and thank you for coming on board for the premises and just do whatever you want to do yes yes and then this guy again odyssey bro Philip Munyao etil music wasaniwa tatu alimahaba famous alimahaba teacher jikoleza there is another recording studio which is also in ukunda in itua clouds records na wakuna online tv yao waw wa mese mokomba kazungu we are going to help you in terms of promoting this event in our chinia so it's totally all about your network yes right now people are engaged in prayer we are going to do things straight michel kufikiya saizi as I speak eventim ebaki wikimbili sawa sawa what was yoni kwa mba I am talking here kwa sa bu na sifia kwa liya manini our tuango akaribu I haven't even received one Bob saahidu na po zungumza unauna me the promises and the effort of kazungu kumiti na he sawa sawa so when is the event na nimi wona po line up nikali wona susumila pia mahaba mahaba yes so when is the event pia na jwe eventini free event ita kwa tare kumina tatu ita kwa tare kumina tatu December just after jamuhori day so we are really praying hard kuma maybe hakutaku wana any changes na eza kwa ungea kitu wuka se mahiya na likesho ita kwa je so because of this pandemic na hee sora na pandemic tube kwantukili zungumza na washikadao nini infakt we need to put an ambulance there fire brigade yes I was getting to that to get to know the measures we want to put ambulance because we have on that word kuna hospitali we want to engage the hospital we want to engage the hospital so that we can get assistance from them we want to hire ambulance just in case the other thing we want to hire fire brigade just in case tunata kwa ita watua St. John's to audio to Saidiye in case of anything but tunata kwa ilta masya li sichukue umdumref because the reason to this event is these guys these 15 people these 15 artists to showcase what they have and then to put him on account and then to engage those measures kwa se tumisha sama kwa mba lazima to tabalisha wa to masks lazima mtu mba tukwa na ingiapaliko nge kiliki wange a kuna mask kutakuna sanitizers alafuna pia wile wile lazima watua osha mikono social distancing pia ita kwepo na at most ilta masya li menda sana to number 2 watua adye mapema the first 500 people ndua takakunye vidu kwa kwa viti amabutu kwa vipo pekiage kwa iwuka mawehuta pata kiti kwa fungiwa nge na visuri na medyo kama kuna vidi na medyo kama when people are standing it so hard to make sure social distancing we have already put every measures to this event when you look at the different events that we have during this time of COVID-19 there have also been an issue of security and also we have been in a position where we have lost a very young man in the essence that we call them both guards so we are actually guarding it ensuring security what you take on that and what are your measures on the side of the festival in Kuala okay I think I can't talk more on security though I know that security must be there other things I'm just let me say that the county government will be able to handle that if they insisted for this event to happen then na jwa kama na jwa visuri how they are going to handle the security okay so we are shared of security what would you consider a concert event being a success to you considering that you have done two of them okay what would you consider the event to be? the reaction of the community because when I say that it will be fun so I think in fact so many people doubted this event this year's event I said that it is happening again what about covid what about covid we are going to take all the measures but if it is going to happen then they were so impressed so the feedback which I normally get on the ground is very great okay being the month of December kuhuli the season but it is not going to happen but it is going to happen but what are your investment investment tips that you have for people who want to get into want to take up investment alright I think with this covid-19 let's not spend alright let us let's focus for 2021 I am quite sure we are going to take all the measures but it is going to happen let's pray it is a new month and the last month of the year let's pray for 2021 it is going to be a different year and with this pandemic we are going to take all the measures we are going to take all the measures because it is going to happen I am quite sure because there are many things there are many things just save let's not think of celebrating here and now if you want to celebrate kani, kani on 24th celebrate there you can go there go to the kani and pray 2021 shall be great what is the event December from Belyna Shireni we are going to celebrate we are going to celebrate in China we are going to go to the Tokesi Wenge Palle we are going to go to Angalevele we are going to go to the Kibukua we are going to go to the Kibukua we are going to go to Kizungu I thank God for the Twango and I say to him Kizungu is our CEO really I am so impressed I say to him but I am not sure if you are from Angalevele I will talk to him I follow him he is a Twitter I will explain I will read he is Facebook Instagram on my Instagram I am in Andasko Kizungu Sawa Sawa I am on my timeline I am in Andasko Kizungu YouTube channel Top Masha Reiki na nafunguwa ngingine kwa ina zungumzea katika mas alaya Mdune Festival Yes Muni Kazungu Make sure you create time on 13th Yes To attend Mdune Cultural Festival if you encounter 002 Na kia kama wuko countingine you can neza wuka Eh by the way wu naji usitu na katika Infact the event wu naji usitu na kwa miko kiniuliza Koko toni kwa api Chakareli kwa api Chakareli means railway line wu na wuka wu na wuka Sawa sawa Ata uku panuwa kikuyu piya kuna chakareli Zina kwa aga Zina kwa aga zina kwa naji zina ito chakareli Chakareli wu na wuko na wuka wu ni chakareli So it's just across the boundary of the railway line Ki lifi anukwale Evo 2 Mwunim tizizi nimi na kwa mbi aki soili leo Yes Thank you very much for creating time Thank you Natu takuja sherehe the concert U takuja manim di story Natu takuja. Shanya lika Karebsana So guys make sure you stay tuned More coming your way right here on Why In The Morning at Y254 Channel So you can find us across all our social media handles at michelleashira So you can find me across all my socials Thank you