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Keeping Its Hair On - The Dr. Kurt Wolff Family Business | Made in Germany

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Published on Jul 14, 2010

Some businesses are immune to crisis, and the medicine and cosmetics manufacturer Dr. Kurt Wolff is one of them. Thanks to a range of products that include Alpecin, a hair loss treatment, the family business saw a 12 percent boost to turnover in 2009 - despite the global financial crisis.The secret to Dr. Wolff's success is its focus on research and development - and eye-catching advertising campaigns.

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