 Hi everyone, my name is Zana from Product School and in this video we're talking about user personas and why they're important and how to create your own using the Product School template. Now, user personas are essential because they help you stay laser focused while building and marketing your product. You can use them to map out key behaviors, roles, responsibilities that this persona or that your targeted audience has. In the second slide you will find extra resources that you can use while building your user persona. And in the slide you can house all your personas in one place so that you can jump between them. In the first slide you'll need to add an image, give your persona a name, a job and three facts about themselves. In the slide you have user interview questions that you can use to help you understand your user better. And in the following slide you'll have more questions to help you tap into their behaviors, into their roles, into their everyday struggles and strengths. In this slide you'll fill out their demographic information such as age, gender, income, educational level and location, emotional drivers such as professional goals, motivators and challenges. And lastly three blockers or pain points per persona. In this template you also have a sample that you can tap into that's already filled out to help you understand better how to fill out the template and guide you throughout the process. If you have any questions there are more resources that you can tap into on the product school website and YouTube channel as well as you can go into the product school community and ask your questions there. Hope you found this helpful and thank you for listening.