 So the first thing you need to identify when you're starting a training business here in the UK and most specifically in soccer is you have to identify what is your niche. So what do you want to become a specialist in? Now something I see a lot here in the UK is coaches who want to specialize in everything. They become a generalist. So when I mean niche, I mean do you want to work out with only one-to-ones? Do you want to do only small groups? Do you want to do camps? Do you want to do clinics? Do you want to do strength and conditioning training? Do you want to do the mental side of the game? So you have to identify what exactly is your niche and what exactly you want to become a specialist in? Now in this type of industry and especially here in the UK, it's constantly growing and expanding. Every single day there's more and more coaches who are starting coaching businesses and what you need to identify as a business owner is what exactly do I want to be known as? If you just want to become another one-on-one trainer or you just want to become another small group specialist, then you have to identify what is it exactly that is going to make you different from anyone else. Because when parents seek a personal trainer for their child and especially here in the UK in a very competitive market, they want to see what exactly you specialize in and they want to be able to identify what is the difference between you and another trainer or another coach in your local area. So the first step is you have to identify your niche. So what exactly are you going to specialize in? Is it one-to-one training? Is it small group? Is it open group? Maybe you're comfortable working with groups of 20 plus players or do you want to make it small groups where it's maybe a maximum of three to six clients at once? So what exactly is your niche? What do you want to become a specialist in? And how do you want parents to see you at home?